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#PeriodistaCondenado

Descarga el vídeo/ Download video (con subtítulos corregidos) https://mega.co.nz/#!g9YQwa7I!P1hUCRwe5uOR1qRO8u14BzFFZml15HSWjy-Ak_ruZwM En un estado en el qu...
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Video CV - a Crónica de um jornalista condenado!

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100 Logos by Mash Creative

100 Logos by Mash Creative | What's Up | Scoop.it

100 Marques and Logotypes. The established East London/Essex-based independent design studio Mash Creative recently published this huge collection of stunn


Via Hovhannes
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How a Radical New Teaching Method Could Unleash a Generation of Geniuses | Wired Business | Wired.com

How a Radical New Teaching Method Could Unleash a Generation of Geniuses | Wired Business | Wired.com | What's Up | Scoop.it
Students in Matamoros, Mexico weren't getting much out of school -- until a radical new teaching method unlocked their potential.
Sara Oliveira's insight:

A new breed of educators, inspired by everything from the Internet to evolutionary psychology, neuroscience, and AI, are inventing radical new ways for children to learn, grow, and thrive.

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Dove launches Real Beauty Sketches campaign with series of web films via Ogilvy Brazil

Dove launches Real Beauty Sketches campaign with series of web films via Ogilvy Brazil | What's Up | Scoop.it
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful.
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A' design award and competition winners 2013 - designboom | architecture & design magazine

A' design award and competition winners 2013 - designboom | architecture & design magazine | What's Up | Scoop.it
A' design award and competition winners are selected by an international jury of 40+ members.
Sara Oliveira's insight:

Each year the A' design award and competition acknowledges the best in design and architecture. JP inspiring knowledge won 3 awards! "Designboom" highlights Pupil 108 and Unite 401. 

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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | What's Up | Scoop.it
The Periodic Table Of SEO Success Factors Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it.
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Pupil 108

A new interface and a whole new experience in Learning. Pupil 108 straddles both tablet and laptop worlds, switching between the two, for an improved perform...
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Ballpoint Barber // Stop-motion Reverse Haircut and Beard-cut // Trim 2

Tom gets his facial hair drawn on via a magic pen. 300 printed pages to create the effect. Watch the behind the scenes. http://goo.gl/w9rYrR Directed by Peter…
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Stop motion at its best!

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Limetree

Limetree | What's Up | Scoop.it
Imagine a place where you gather moments of your children's lives to be delivered to them one day…
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A digital shoebox of memories. Later to share with your kids!

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Lowe's Fix in Six

Lowe's Fix in Six | What's Up | Scoop.it
Check out Fix In Six, a Vine collection of clever improvements that make life at home a lot easier.
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The Camp Gyno

Simplify your period: http://www.helloflo.com Co-Writer/Co-Director: Jamie Mccelland and Pete Marquis Production Company: Hayden 5 Media

Via Pierrick Fischer
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Pierrick Fischer's curator insight, July 31, 2013 6:30 AM

As a man, the only things I know about periods come from friends randomly and unwarningly talking about this in a conversation.

 

Yet, for the least I know on the subject, I have seen a few French commercials for tampons that were pretty fun, including brands like Tampax. Now this commercial is beyond that. It's HILARIOUS!

 

Company "Hello Flo" has a little girl become the camp "Gyno". A sweet, extremely funny dictator on the rest of her group of friends.

 

Have to say compared to American brands usual discreetness in this type of commercials, this campaign is refreshing!

 

A very, very good campaign, fun for everyone, and well targeted for the brands. If they start using these products at 12 and like them, there's a chance they will keep them for a while. Overall, good job Hello Flo!

Reine Fleur's curator insight, July 31, 2013 10:43 AM

 

 

 

 

“We can't change biology but we can make your experience of your period easier.”

 

I think this sentence recaps properly the message of the company http://helloflo.com/

 

The mission of Hello Flo is to take care of women during their periods all life long.Even if this video has been addressed to girls, we easily understand the company is not only targeting daughters but also their mothers and friends. The First-periods kits and all related communication were created to attract new clients.

 

Young girls expecting their first periods are both considered as a niche market and  influencers for the brand.

 

The first, supported by a premium service strategy, provides Hello Flo with a smart manner to penetrate the market of tampons and the second guarantees a wider impact of its communication campaign. Such innovative services have to build awareness and this humorous video is an excellent manner to reach this objective.

 

I would like to hail the relevancy of such a reminder service of tampons' shipping for women. As a way of improvement I could propone a message more repetitive within the video. The brand and its shipping service are only mentioned once at the end of the video. I would fear the humor overpasses the real message of the brand.

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Nepal Funds I.C.T Education for Schools

Nepal Funds I.C.T Education for Schools | What's Up | Scoop.it
“By improving our education policies, we can become an education hub for the entire South Asian region.” In this recent statement given in Kathmandu, Minister of Education (MoE) Madhav Prasad Paudel cast his vision of Nepal’s future.
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Microsoft Sculpt Ergonomic Desktop

Microsoft Sculpt Ergonomic Desktop | What's Up | Scoop.it
It takes a little time to adjust to the new layout of the Microsoft Sculpt Ergonomic Desktop, but trust us, your joints will thank you.
Sara Oliveira's insight:

Sculpt Ergonomic Desktop: a keyboard-and-mouse combo that positions your hands to alleviate pressure on the wrists.

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10 Ways That Mobile Learning Will Revolutionize Education

10 Ways That Mobile Learning Will Revolutionize Education | What's Up | Scoop.it
Frogs Fabio Sergio on how mobile devices will provide learning opportunities for people across age and income spectrums.
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How a Radical New Teaching Method Could Unleash a Generation of Geniuses | Wired Business | Wired.com

How a Radical New Teaching Method Could Unleash a Generation of Geniuses | Wired Business | Wired.com | What's Up | Scoop.it
Students in Matamoros, Mexico weren't getting much out of school -- until a radical new teaching method unlocked their potential.
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Disney invents touchscreen that lets you feel textures

Disney invents touchscreen that lets you feel textures | What's Up | Scoop.it
It paves the way for phones and tablets that transmit not only audio and visual information, but touch signals, as well.
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The 80 Best Guerilla Marketing Ideas I’ve Ever Seen | Creative Guerrilla Marketing

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen | Creative Guerrilla Marketing | What's Up | Scoop.it
These are the 80 best guerilla marketing examples / ideas I have ever seen.

Via Quentin Mees
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Optimizing your workplace for learning and productivity

Optimizing your workplace for learning and productivity | What's Up | Scoop.it

The best businesses are constantly learning, collaborating and changing. A dynamic business – one that is active, aware and willing to experiment – is a successful one. Continue reading →

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Stephen Hawking, everything you need to know – infographic

Stephen Hawking, everything you need to know – infographic | What's Up | Scoop.it
Born in 1942, Hawking is an English theoretical physicist, cosmologist and author
Sara Oliveira's insight:

Interactive infographic about Stephen Hawking

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ANY 301

Education gets the full tablet experience with ANY 301. Made to be mobile, ANY 301 features a high definition 10-inch display and a capacitive stylus special...
Sara Oliveira's insight:

Education for the future!

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Education Cannot Wait: Protecting Children and Youth's Right to a Quality Education in Humanitarian Emergencies and Conflict Situations | Global Partnership for Education

Education Cannot Wait: Protecting Children and Youth's Right to a Quality Education in Humanitarian Emergencies and Conflict Situations | Global Partnership for Education | What's Up | Scoop.it
The Global Partnership for Education is the only multilateral partnership devoted to getting all children into school for a quality education.
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Infographic: The Colors Mentioned Most in 10 Famous Books | Wired Design | Wired.com

Infographic: The Colors Mentioned Most in 10 Famous Books | Wired Design | Wired.com | What's Up | Scoop.it
Using the color-related data pulled from novels, an artist visualized how famous books would look if you could only read them through a visual signature.
Sara Oliveira's insight:

You can judge a book by its... colors!

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Chemotherapy Rebranded as 'Superformula' in JWT's Brilliant Campaign for Child Cancer Center

Chemotherapy Rebranded as 'Superformula' in JWT's Brilliant Campaign for Child Cancer Center | What's Up | Scoop.it
JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment and be less frightened by chemotherapy.

Via Pierrick Fischer
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Pierrick Fischer's curator insight, June 6, 2013 7:37 AM

Such an innovative campaign! A beautiful packaging with a beautiful message behind it. Kids are turning into superheroes and drink 'Superformula' to defeat cancer. 

 

'Superformula', or when a campaign hits you straight in the heart.

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How to Go From Social Media Zero to Hero [Infographic] - Keysplash Creative - Marketing Communications, Copywriting, Branding, Social Media, Content Marketing, and More

How to Go From Social Media Zero to Hero [Infographic] - Keysplash Creative - Marketing Communications, Copywriting, Branding, Social Media, Content Marketing, and More | What's Up | Scoop.it

Infographic explains how to use the 3 steps of brand building and 7 Ps of social media success to drive results.


Via massimo facchinetti
Sara Oliveira's insight:

7Ps of Social Media: 

PerceptionPredominanceProgressionProofPrevalenceProminencePower
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Maggie Zhang's curator insight, August 19, 2013 6:16 PM

I agree with the author’s ideas of 3-step brand building. As mentioned in the article, social media success relies on branding. The strong brand is the foundation of social media. These two factors are in the relation of supporting each other. Some managers often ignored the importance of brand building; instead, they invest heavily on social media hoping to get good returns. Just like what has been stated in the 3-step, companies have to be consistency, persistence and restraint when building their brands. To put it in simple, all the company decisions have to be customer focused. 

Hendy Han's comment, August 19, 2013 6:31 PM
I agree with you. Social media is indeed the uprising marketing channel and many company has start taking advantage from it. However, there are risks in using these social media, such as the capability of negative feedback due to inaccurate promotional statement or disagrees customers. Weaker brand tend to get less attention, unless they pay certain considerable amount of money to the social media for exposures. I think to maximize the brand equity through social media channel, companies need to have a clear objectives and frame-line on their social advertising.
Jaklin Issaeva's comment, September 26, 2013 8:40 PM
I agree with Aviral on this, although social media is a mass market that is still expanding full of great opportunities, businesses have no control over what is said about them on the net. If one person has had a negative experience and decided to blog or post about it, that post could potentially be exposed to a dozen other people.
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Future interaction: Touch screens

Future interaction: Touch screens | What's Up | Scoop.it
The technologies and devices that promise to take the touchscreen to the next level.
Sara Oliveira's insight:

... touching the next level!

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