La couleur de votre marketing
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Why Is Facebook Blue? The Science Behind Colors In Marketing

From www.fastcompany.com

Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich...
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Les couleurs stratégiques dans la création d'une plate-forme web

From www.influencia.net

Développer une plateforme numérique qualitative et fonctionnelle ne suffit pas pour augmenter son taux de conversion et draîner des visiteurs. I
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20 Charts That Make Combining Colors So Much Easier - Digital Information World

From www.digitalinformationworld.com

Colors play a vital role in our visual perceptions and reactions. They help us convey messages, evoke emotions, and add brilliance to our everyday projects.
marketingIO's curator insight, October 4, 9:27 PM

20 different charts about color. If you can't find an answer here, then you won't find it anywhere.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Le rose est devenu adulte

From weekend.levif.be

La couleur du moment ? Le rose, ou comme décrit par les hipsters, le "millennial pink". Hilde Francq experte en couleur et en tendance prédit que cette couleur va fortement évoluer, mais certainement pas disparaître.
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La psychologie des couleurs par secteur d’activité en infographie.

From siecledigital.fr

Pharmaceutique, restauration, mode, édition, informatique … une infographie la psychologie des couleurs et son impact.
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Les couleurs stratégiques dans la création d'une plate-forme web

From www.influencia.net

Développer une plateforme numérique qualitative et fonctionnelle ne suffit pas pour augmenter son taux de conversion et draîner des visiteurs. I
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3 Tips for Aligning your B2B Brand on Social Media

From www.oktopost.com

The recipe to successful branding on social media is no secret. Here are 3 important tips for keeping your B2B brand simple, strong, and consistent across your social media profiles:
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Choisir les couleurs de votre site internet - Impact psychologique et exemples

From www.lafabriquedunet.fr

Le choix des couleurs sur votre site web est important. Les couleurs et leur combinaison ont un impact crucial sur les performances de votre site.
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Color Matters: Picking the Right Color For Your Brand

From blog.lingoapp.com

It’s a simple thesis, really. Color matters. Think about Tiffany & Co.—that sprightly aqua, dubbed Tiffany Blue, is an icon in and of itself—the cherry red of Coca-Cola is practically the color of Americana itself. When you hear these brand names a color pops into mind. 

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All time favorite Color Palettes

From blog.visme.co

The basis of using colors in design is the ability to mix and match tones that go well together. In this quick article we will explore some of the trending
Shandie Lettre's curator insight, January 15, 2015 10:07 AM

À utiliser quand vous avez besoin d'inspiration!

The Most Used Brand Colours In Each Industry And Their Impact On Consumers

From digitalsynopsis.com

Colour psychology has become an increasingly important part of branding, identity and logo design for businesses as each shade has a specific psychological
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Greenery : la Couleur Pantone de l'Année

From c-marketing.eu

Depuis 17 ans Pantone sélectionne chaque année la couleur la plus en phase avec les aspirations du moment : en 2017, ce sera Greenery.
C-Marketing:

2017 sera Greenery, c'est Pantone qui le dit ! 
« une nuance fraîche, pleine de zeste, entre le jaune et le vert, qui évoque les premiers jours du printemps quand la nature verdoie, revit, se restaure, se régénère ».

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Le jaune en 2016. Les valeurs des couleurs.

From siecledigital.fr

Ciré marin, emoji et ananas... mais pourquoi y a-t-il de plus en plus de jaune autours de nous? Proposition d'une explication
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How Colour Can Affect the Conversion Rate of Your Website [Infographic] 

From blog.red-website-design.co.uk

Are you looking for ways to improve the conversion rate of your small business website? Wondering how the colours you use could affect your results?
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The Psychology Of Color And Instructional Design - eLearning Industry

From elearningindustry.com

Want to know about the art and Psychology Of Color and their importance in Instructional Design? Check what you need to know about the Psychology Of Color.
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The Colorful Secrets Behind the World's Greatest Branding

From www.inc.com

See how the world's most wildly successful companies use the psychology of color in their branding.
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10 Ways to Use Color in the Workplace to Make it Better - Infographic

From www.dbsquaredinc.com

10 Ways to Use Color in the Workplace Infographic

Color in branding is just the beginning. Strategic use of color in the workplace may help you cultivate brand identity, employee creativity, customer engagement and more. 
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PetaPixel: If camera brands traded colors...

From petapixel.com

Color is one of the fundamental aspects of branding, and most major companies in the world of photography are known for using key colors in their branding.
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Pixie a Small Handy Color Picker

From webtoolswiki.com

Pixie an online color picker utility tool for quick help in webdesign and graphic design.
Joan Stewart's curator insight, May 12, 2014 6:40 AM

Managing to find the right colour right down to the pixel where required. Freeware tool to make your colour choice the right one.

Understanding the Qualities and Characteristics of Color | Webdesigntuts+

From webdesign.tutsplus.com

“ Moving on from our previous article on defining and recognizing colors, let's now explore the qualities and characteristics of colors. Red A part”
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Color Psychology In Marketing: The Complete Guide [Free Download]

From coschedule.com

Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.
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10 Colors That Increase Sales, and Why

From www.business2community.com

Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand…
Alex's curator insight, August 16, 2016 7:00 PM
Magic of colours works again. 

Color Psychology: The Complete Guide for Marketers

From www.nickkolenda.com

Welcome to the most comprehensive resource on color psychology in marketing. You’ll learn the psychological effects of color meanings, plus much more.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

marketingIO's curator insight, November 2, 2015 8:17 PM

This is, without a doubt, THE definitive guide on the color psychology of marketing. Bookmark this one.

The Best Colors For Your Landing Pages And Checkout Process

From blog.crazyegg.com

There is no right answer. That’s not what you want to hear, but that’s the truth. Why? Because the optimal button color for your page depends on context.

marketingIO's curator insight, February 10, 2016 5:55 PM

Well there you go. And it's the same answer I give everyone: TEST!