What marketing techniques benefit bands the most?
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Music Marketing In The Modern Era - hypebot.com

Music Marketing In The Modern Era - hypebot.com | What marketing techniques benefit bands the most? | Scoop.it
[UPDATED] By Mike Gendel. As 2014 comes to a close, musicians can find little to be optimistic about. The decline in sales continues and it appears that the only album that will have platinum sales this year will be Taylor Swift’s 1989.
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The Plague Music Marketing Daily

The Plague Music Marketing Daily | What marketing techniques benefit bands the most? | Scoop.it
The Plague Music Marketing Daily, by PlagueNetLabel: updated automatically with a curated selection of articles, blog posts, videos and photos.
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Berklee Online Music Marketing Clinic: Mike King

Learn more about Mike's Online Music Marketing course at: http://bit.ly/y5sGRZ Berklee Online hosted an online Open House with instructor Mike King on Februa...
Holly Weddle's insight:

Online music marketing tutorial

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A Master Class in Marketing Taught by Taylor Swift - Forbes

A Master Class in Marketing Taught by Taylor Swift - Forbes | What marketing techniques benefit bands the most? | Scoop.it
VideoI was performing my thrice-daily ritual of perusing iTunes when a piece of art caught my eye. It was a Polaroid photo of a girl that brought me right back to the 1980s.
Holly Weddle's insight:

Taylor Swift (celebrity insight) on key marketing strategies to promote her and her music 

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IFPI's Investing in Music Report: Annual A&R and Marketing Spend Tops $4.3 Billion

IFPI's Investing in Music Report: Annual A&R and Marketing Spend Tops $4.3 Billion | What marketing techniques benefit bands the most? | Scoop.it
It's become a much-heard and endlessly repeated complaint of the digital age that record labels no longer invest in artist development, but a new r

Via Benjamin DEBUSSCHERE
Holly Weddle's insight:

Music marketing/advertising expenses

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Social Media Marketing Tips from a Radiology Perspective

Social Media Marketing Tips from a Radiology Perspective | What marketing techniques benefit bands the most? | Scoop.it
If you’re looking for pointers on how best to use social media for marketing your radiology practice, just go to your favorite search engine and key in the first three words of the headline above.

Via Plus91
Holly Weddle's insight:

Great tips and pointers on marketing tips

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Sony Says Streaming Music Is the Future, With or Without Taylor Swift - Bloomberg

Sony Says Streaming Music Is the Future, With or Without Taylor Swift - Bloomberg | What marketing techniques benefit bands the most? | Scoop.it
Taylor Swift's withdrawal of her song catalog from Spotify over royalty payments made some people question the future of streaming music. Not Sony.
Holly Weddle's insight:

Taylor Swift drew society's attention towards her new album when she took all of her songs off Spotify

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Old Videos, New Ads: Advertising's Shocking Next Frontier - RollingStone.com

Old Videos, New Ads: Advertising's Shocking Next Frontier - RollingStone.com | What marketing techniques benefit bands the most? | Scoop.it
Old videos, new ads: Is retroactive product placement the future of music videos?
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The Dark Science of Pop Music

The Dark Science of Pop Music | What marketing techniques benefit bands the most? | Scoop.it
Record companies are tracking download and search data to predict which new songs will be hits. This has been good for business—but is it bad for music?
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Band Marketing And Promotion - Band Management Tip

http://mobilemarketingaustintexas.com/DIY30PercentOff Learn how to easily grow your band fan base with this band marketing and promotion tip provided in this...
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Fun Advertising Music

Fun Advertising Music Click to download for use in personal YouTube videos! https://app.box.com/s/k6shnn78ffddvnn6khkx Use our music in your YouTube videos! ...
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Google takes on Spotify with launch of YouTube's Music Key subscription service | Marketing Magazine

Google takes on Spotify with launch of YouTube's Music Key subscription service | Marketing Magazine | What marketing techniques benefit bands the most? | Scoop.it
Google takes on Spotify with launch of YouTube's Music Key subscription service, YouTube is to launch its highly-anticipated paid-for subscription service that lets users stream ad-free music and videos as well as download content to view offline.
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Advertising Week: 12 Music Industry Predictions for 2014

Advertising Week: 12 Music Industry Predictions for 2014 | What marketing techniques benefit bands the most? | Scoop.it
As the 10th annual Advertising Week draws to a close in New York City, Billboard polled 12 notable music industry execs who touch the intersections
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Best Social Media & Internet Marketing Strategy for Musicians & More

Get my FREE Music Marketing Report Here http://TheBuzzFactor.com/ - Want to know the best website for Internet music marketing? How about the top social med...
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Social media, video, music, and mixtape promotion. Get more views, likes, followers, interviews, and features. Artist promotion.

Social media, video, music, and mixtape promotion. Get more views, likes, followers, interviews, and features. Artist promotion. | What marketing techniques benefit bands the most? | Scoop.it
Music Promotion, Unsigned Artist,Radio AirPlay,Get featured on music blogs, YouTube video views,
Holly Weddle's insight:

Music marketing through the use of promotion through social media

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Music Marketing In The Modern Era - hypebot.com

Music Marketing In The Modern Era - hypebot.com | What marketing techniques benefit bands the most? | Scoop.it
[UPDATED] By Mike Gendel. As 2014 comes to a close, musicians can find little to be optimistic about. The decline in sales continues and it appears that the only album that will have platinum sales this year will be Taylor Swift’s 1989.
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The Music Marketing Daily

The Music Marketing Daily | What marketing techniques benefit bands the most? | Scoop.it
The Music Marketing Daily, by Michael Brandvold: updated automatically with a curated selection of articles, blog posts, videos and photos.
Holly Weddle's insight:

Automatically updated with more and more up-to-date marketing strategies 

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The Best Music Marketing of 2014

The Best Music Marketing of 2014 | What marketing techniques benefit bands the most? | Scoop.it
with the music industry in the grip of disruption, marketing becomes more important than ever. here are some of the best music marketing ideas of 2014.
Holly Weddle's insight:

"The Best Music Marketing of 2014" -- Great attention to detail to highlight marketing tips in the music industry

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SoundCloud goes legit, licensing music from major label Warner - CNET

SoundCloud goes legit, licensing music from major label Warner - CNET | What marketing techniques benefit bands the most? | Scoop.it
The "YouTube for audio" signs its first deal with one of the three major record labels, which will give it access to songs for a subscription-streaming service to launch in 2015.
Holly Weddle's insight:

SoundCloud went viral when "YouTube for audio" signed its first deal with them

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Inspirational Advertising Music - Reinvent Your Imagination

Inspirational Advertising Music - Reinvent Your Imagination Purchase the album: http://thesecession.bandcamp.com/album/imaginary https://itunes.apple.com/us/...
Holly Weddle's insight:

Expanding music advertisement through inspiration 

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The Best Music Marketing of 2014

The Best Music Marketing of 2014 | What marketing techniques benefit bands the most? | Scoop.it
with the music industry in the grip of disruption, marketing becomes more important than ever. here are some of the best music marketing ideas of 2014.
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Inspirational Advertising Music Pack

Inspirational Advertising Music Pack | What marketing techniques benefit bands the most? | Scoop.it
This versatile music pack is perfect for a lively and colourful product promotion or presentation as well as commercials and business projects.


This music pack contains the following tracks:


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4 Mistakes of Music in Advertising

Click Here To See More From This Expert: http://www.docstoc.com/video/100720579 Alex Nahai is CEO of Alex Nahai Companies (alexnahai.com). Docstoc has over 2...
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The Guide To Creating A Music Marketing Plan (Part 1)

The Guide To Creating A Music Marketing Plan (Part 1) | What marketing techniques benefit bands the most? | Scoop.it
I lead the Marketing Plan team at Cyber PR® and really enjoy working with our artists who are in diverse genres and in all stages in their careers.
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With iTunes Radio, Apple Takes Aim at Pandora

With iTunes Radio, Apple Takes Aim at Pandora | What marketing techniques benefit bands the most? | Scoop.it

A decade ago, Apple transformed the music business with its iTunes store. Now what the music industry expects from Apple is less of a revolution than a helping hand.

 

Apple’s newest music feature, iTunes Radio, will be released on Sept. 18 as part of its iOS 7 system update, the company announced on Tuesday. The service is a sleek take on Internet radio, and Apple’s ability to place the app on millions of its devices gives it an enormous potential audience from Day 1.

 

“It’s a huge opportunity on a global basis to accelerate the transition of radio listeners and advertising dollars from terrestrial to digital,” said Stephen Bryan, the executive vice president for digital strategy at the Warner Music Group, which releases music by Green Day, Bruno Mars and hundreds of other acts.

 

The service is a threat to Pandora Media, which dominates Internet radio. But music and advertising executives say that the magnitude of that threat is unclear, given Apple’s relatively late entry into streaming music and Pandora’s strong market position. Both offer free streams of music tailored to a user’s taste and supported by advertising. In August, Pandora had 72.1 million active users — almost all in the United States — who streamed 1.35 billion hours of music, according to data released by the company.

 

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Lexx Gernon's curator insight, October 8, 2013 11:21 AM

In this article I was interested in, because since iTunes Radio is now the "new" radio station a lot of people are using Pandora and other radio station apps are closing out. In other words regarding to that iTunes Radio is becoming the most popular source to use and people are using Pandora less. Stocks for Pandora are rising when they should be going down for more people to be buying the Pandora plan. 

 

Pro: You are able to buy the song you stream from iTunes Radio as you are listening to it. 

 

Con: You cannot listen to iTunes Radio in Canada yet because iTunes Radio is only in 119 other countries at the moment. 

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The Future of Marketing is (better) Context | Forrester Blogs

The Future of Marketing is (better) Context | Forrester Blogs | What marketing techniques benefit bands the most? | Scoop.it

Key excerpt...

 

Marketing and advertising, like Indian music, has always been contextual. As far back as 1867, billboards were being rented by marketers in dense urban areas outside train stations, and even earlier, direct mail took demographics into account to determine which regions and people to deliver flyers to. The truth is, though, that targeting brush strokes were broad, with flesh and bone staff doing a much better job of understanding a moment, a customer’s intent, and what the best thing to say would be. 

 

The game has changed over the years, in large part to the use of digital technologies and improvements in modeling groups, segments, and life stages of consumers. Context marketing represents a new pinnacle of what marketers are striving for - modeling the internal and external worlds of the customer in order to deliver meaningful, real-time experiences.


Via CYDigital
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CYDigital's curator insight, May 15, 2013 10:49 AM

This post is B2C oriented, but we scooped this section as it prompts some thought: what does contextual marketing mean in the world of B2B marketing? And how does marketing technology improve those marketing efforts? B2B Contextual does not mean physical location (with the exception of events), rather, it is virtual. So what are those footsteps, and how can the B2B marketer take advantage of the trail?


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