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analysis of marketing strategy of coca-cola and pepsi

Scribd is the world's largest social reading and publishing site.
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Social Influence Marketing is About to Change Your Business: Author of ‘Return On Influence’

Social Influence Marketing is About to Change Your Business: Author of ‘Return On Influence’ | weeks1-4 | Scoop.it
“Influence” has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now, says the author of "Return On Influence."
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Marketers Can Drill Down Into Data On Their Facebook Fans With Gigya Consumer Insights - AllFacebook

Marketers Can Drill Down Into Data On Their Facebook Fans With Gigya Consumer Insights - AllFacebook | weeks1-4 | Scoop.it
Consumer-management-suite provider Gigya recently released a way for its clients to aggregate data from its products including Social Login, Registration-as-a-Service, Gamification, and Social Plugins and gain information about the identities and on-site behaviors of their user bases: Consumer Insights.

Via Thomas Faltin
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Integrated Marketing Communications - Then And Now

Integrated Marketing Communications - Then And Now | weeks1-4 | Scoop.it
So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it. I say that with tongue planted firmly in cheek, well [...]
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Your Social Influence and Why Marketers Care About It

Your Social Influence and Why Marketers Care About It | weeks1-4 | Scoop.it
Tom is flying economy class from Hong Kong to San Francisco. After landing, he sees a text message from Cathay Pacific inviting him into their exclusive international lounge. He...
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The mystery of reading consumers' mind: Will ad-world ever get it? - Economic Times

The mystery of reading consumers' mind: Will ad-world ever get it? - Economic Times | weeks1-4 | Scoop.it

Do you remember the movie What Women Want? In the film, Mel Gibson plays an ad exec who receives the magical ability to read women's minds and uses it to create an inspiring ad campaign for Nike aimed at women. However ludicrous the premise, the movie made a point that few would disagree with: great creative ideas come from genuine insights.


Via Paula Maria Tinoco Trindade
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