Week 3 : Understanding Integration imc and week 8 direct marketing
24 views | +0 today
Follow
Week 3 : Understanding Integration imc and week 8 direct marketing
Business needs to adapt to rapidly changes in technology to keep up with it consumers or customers.
Your new post is loading...
Your new post is loading...
Scooped by Manyang Manyang
Scoop.it!

The Dilemma for Direct Marketing in a Social Media World - Forbes

The Dilemma for Direct Marketing in a Social Media World - Forbes | Week 3 : Understanding Integration imc and week 8 direct marketing | Scoop.it
In the age of social media, and marketing transparency, some direct marketing tactics seem completely out of place.
Manyang Manyang's insight:

This article talks how marketers uses tricks and bribery just to get people's attention by making them participates or cooperates with marketer.  However it did well upon many people. Sales and marketings are still use old tricks in their direct marketing campaigh such as manipulative strategy. This strategy get more people involved as it is working in marketers favour! 

more...
Johnny Li's comment, May 1, 2013 6:04 PM
It seems to be a very effective marketing piece of thought even from the author's point of view. It might work on many people just because 'navigate today’s financial climate' won't hurt even if he has no interest in it. But the big issue that this article brings up is how accurate is this strategy or in fact any other marketing strategy. We are using huge amount of data to analyse our customers blindly without truly understand what they need. Just imagine how much the yachat would waste if half of the customers don't buy the idea.
Josh Maunsell's comment, May 2, 2013 4:41 AM
Yes being slightly deceptive could work on some customers; by offering only half the wanted product. I agree with Johnny and Mangyang with regards to the issue towards direct marketing, because it customers no longer wanting to be pushed around. Direct marketing involves the customer but the customer might not want to participate at all.
Scooped by Manyang Manyang
Scoop.it!

2013: The Year of Marketing Integration

2013: The Year of Marketing Integration | Week 3 : Understanding Integration imc and week 8 direct marketing | Scoop.it

Prediction: Marketing integrations will make campaigns easier
SUMMARY: The merging of online and offline channels and tools for integrated campaigns is one of the B2B marketing trends to watch in 2013, writes Uri Bar-Joseph. Tracking and measurement of social media will increase its utility to business, and qualifying leads will become a greater marketing department responsibility. Finally, the role of Big Data in formulating marketing decisions and the increased importance of mobile will dominate B2B marketing in 2013, Bar-Joseph predicts.

Manyang Manyang's insight:

this article is interesting because it recognized and accepted online and offline channels for B2B marketing. Social media are shaping businesses in one way or another as firms can advertise their products or services but obviously they want consumers to receive positive message rather than damaging message about them.

more...
Alex Wang's comment, August 22, 2013 4:53 AM
Hi, Janis. I agree with you pointing out everything in the society could be measured, which is more easier for the marketers to collect and analyse the data from the markets. Therefore, they can be much more easier to choose the correct channel to promote their brand.
Faheema Mehter's comment, August 22, 2013 6:19 AM
Good insight Janis. New channels, tools, platforms and ideas are all means of achieving greater demand. In order to meet this demand, marketers use integrated marketing strategies and, nowadays, social media has become a tool which is crucial for any and every brand to connect with.
Ruby Zhang's comment, August 22, 2013 7:33 AM
This article has very strong point of view. Because consumers today are more connected than ever before. Embracing this connectivity by fully integrating your marketing efforts can help business builds strong and sustainable brands. However, I do think that; integrating your marketing is more than placing a social media icon on all of your materials. True integration is creating a consistent message across all mediums that build a direct relationship with consumers.