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Instagram is the consumer engagement king, a report finds

Instagram is the consumer engagement king, a report finds | Milestone 1 | Scoop.it
Brands, listen up. The visuals-based platform registers engagement 18 times that of Facebook and 48 times that of Twitter, according to new research.
Calvin Romeo's insight:

The main aspect of consumer engagement is to engage consumers with one and other and/or companies with their brands. This can be via traditional mass media eg.Television, radio, newspapers Or Online strategies such as Twitter, Facebook, Instagram. This reflects with Instagram as their users who tend to have a high involvement with the site, as they get them to engage and upload bits of their personalities and interests to their page for other users to view and then possibily pass on.

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MARTIN LEE's comment, August 19, 2013 6:43 AM
The customer journey is all about how you can engage the customer. Companies need to realize the trends in today's marketplace in regards to the different marketing mediums that are available. I did not realize before reading this article that Instagram registers almost twenty times more consumer engagement than Facebook. Instagram has chosen to adapt as technology improves, and their recent integration of video clips similar to Vine is proving to be popular. Without consumer engagement, Instagram would find it hard to share communications.
Kier Segui's comment, August 20, 2013 2:11 AM
After reading this article I have realised the importance of consumer engagement, specifically luxury brands using social media platforms. This article states that Instagram is the "consumer engagement king" as it has the highest rating of consumer engagement according to L2 Think Tank. I also have learnt that luxury brands have had major success in gaining consumer awareness through the use of these social media platforms. However the article states that luxury brands should not join social media platforms if their consumers are not there. This is true because a brand must market itself through the right channel which has the most effective reach to their target market.
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The continuing growth of integrated marketing in 2013

The continuing growth of integrated marketing in 2013 | Milestone 1 | Scoop.it
Calvin Romeo's insight:

Integrated marketing can be defined in many different terms but basically is the process of achieving different marketing objectives not just through one platform but several different platforms to extend the reach of that particular marketing campaign. I believe this article is useful in further understanding the concept of Integrated marketing and the process of market integration as it provides opinions from industry professionals on what they believe is the future is on integrated marketing. As students we can learn about all these concepts but getting the thought/beliefs of industry processionals that are out there in the real world implementing these processes would be second to none.

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MARTIN LEE's comment, August 19, 2013 6:48 AM
There are some great concepts in this article. The quotes from various e-marketing managers indicate and appreciate the growing trend towards collaborating efforts to meet the various challenges that lie ahead with social media, PR, video channels and blogging. If companies do not invest in their infrastructure in these areas they may find themselves lagging behind. The importance of understanding all the processes involved can create a seamless process that will improve the final product through effective communications.
Kier Segui's comment, August 20, 2013 2:26 AM
This article basically sums up the increasing growth of integrated marketing. Integrated marketing can be defined as simultaneously using more than one channel of marketing to promote the product or brand of a company. The article suggests that a company who can successfully integrate different modes of communication will achieve a marketing advantage over their competition. It is important for company's of today to understand the effectiveness of cross-channel communication. It leads to a much larger reach and for more effective and efficient marketing campaigns.
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7 Questions To Ask During Event And Program Planning | More Than Dodge Ball

7 Questions To Ask During Event And Program Planning | More Than Dodge Ball | Milestone 1 | Scoop.it
RT @youthministry: NEW post! @AaronCrumbeyAC shares 7 questions to ask during program & event planning: http://t.co/08ruQyLlZg #youthminist…
Calvin Romeo's insight:

Program Planning first involves the basis step off planning, which is the process of organising/outlining-desired goals, or objectives that need to be achieved. This article is useful as it provides a few detailed steps to make sure the entire process is robust to maximise desired results. This article is by no means is a prefect example of program planning but it consists of a good framework on how we should go about putting through a successful program/event.

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Kier Segui's comment, August 20, 2013 6:31 AM
This article is really good in uncovering possible questions to answer when planning an event or program. These questions can also be reiterated in marketing planning terms. Just like any marketing program; planning, objectives, budgets and a way of measuring the success is necessary. This article provides the questions necessary for creating a planning program that is effective. It covers the basis of having budgets, the objectives of the event being held, and further ways to increase the reach of the event. All these points when combined provide a plan that is designed to achieve the company's goals.
MARTIN LEE's comment, August 21, 2013 4:23 AM
There are some great steps in this article in respects to the importance of establishing objectives in a project. The author seems to understand that goals need to be realistic and attainable. Objectives are important in IMC because it helps to serve important functions as a communications device, a planning guide for the IMC project, and creates a means for measurement and evaluation. Control is important because it lets you determine effective techniques and highlights any problems. If an organisation can implement all these factors effectively, that should minimise any problems they run into further down the track.
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Defining Your Brand: The First Step In Your Marketing Strategy

Defining Your Brand: The First Step In Your Marketing Strategy | Milestone 1 | Scoop.it
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three... (Have you spent time on your brand lately? It's the rock in every successful salon and spa operation.

Via Skip Boykin
Calvin Romeo's insight:

Branding is important as it is one off the fundamentals/first step that every business much deal successfully as it provides a self-identity for a business to represent itself to their target market as this article suggests. Branding blends both the functional and psychological benefits to customers. Another important goal that marketers need to focus on during the branding stage is to be able to create a brand that provides strength of the brand in costumers trace memory which means that that brand can be recognised by customers under different conditions.  This step provides the business a platform to establish to its consumers what type of business they are in, who they serve and how they go about satisfying their customer’s needs. This article provides a good outline on where to start in relation to how to set up a strong brand.

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MARTIN LEE's comment, August 19, 2013 6:52 AM
There are some great guidelines in this article in regards to branding and the importance of branding to a company. Branding is important because it helps a company to create an identity. This article focuses on creating something that the customer needs and creating something that differentiates from the rest of the market. If you follow these steps you are on your way to creating an effective brand. A lot of companies in the modern era try to increase brand identity by investing in search engine optimization and social media PR to communicate favourable attitudes about the organisation.
Kier Segui's comment, August 20, 2013 2:40 AM
This article presents a good point of defining your brand as a company's first crucial step. I believe that this is true because defining what sort of brand you are going to be will influence the type of business and market you will be running in. The example of the lawyer in this article is a perfect example of this. A lawyer is the brand, that is easy to define. But to build around that brand (lawyer) you need to know what type of brand you want to be, what type of market do you want to be involved in and what is your target market. These are components that make up a brand. The importance of branding is important as it can act as a guideline for the decisions you make as a company.
Rescooped by Calvin Romeo from Public Relations & Social Marketing Insight
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Five good and four bad examples of brands using Twitter | Econsultancy

Five good and four bad examples of brands using Twitter | Econsultancy | Milestone 1 | Scoop.it

Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty. In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive. This could be because they were dull, unimaginative or simply weren’t living up to their potential. So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter....


Via Jeff Domansky
Calvin Romeo's insight:

Effective communication with consumers is an important and vital part for any business or entity to have a successful future. If this step handled with a lack of effort/poorly or if the consumer perceives that the brand is boring it could affect that particular brand being considered at all in the consumer’s decision making process. Also when it comes to the consumer's Psychological process the first part of this step is Motivation which is factors that would compel a consumer to take any particular action or not. This article shows a good variety of examples of business that have used the social media network 'Twitter' to engage with potential consumer and other that have not used it so well.

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MARTIN LEE's comment, August 19, 2013 7:00 AM
Being effective and engaging is the goal of every communication. Twitter has emerged as the primary platform for organisations to communicate with their consumers. This article contrasts accounts that really know how to use Twitter to engage their customers, and accounts that don't really know what they're doing with Twitter, and look as though they are just following the trend without understanding it. The article was insightful in the way it portrayed "boring" and "unexciting" 'tweets' with accounts that are not heavily followed. Marketers attempt to engage consumers via different mediums such as verbal, graphic, musical, and animation channels which can all be accessed on Twitter.
Kier Segui's comment, August 20, 2013 3:02 AM
This article states examples of brands that are good at marketing through twitter and brands that are bad at marketing on twitter. Social media a an emerging and very powerful resource for communicating with consumers. Twitter is used by most brands to reply to their consumers questions and updating them on current happenings within the brand. However you must understand how to effectively use Twitter in order to make full use of its consumer reach potential. Tweets easily go viral and what is posted by brands on Twitter easily gets passed onto others. If a company were to get a negative response from one of its consumers than it could potentially damage the reputation of that brand. Engaging with consumers the correct way makes the process of marketing through social media much easier.