Week 4: customer communication and week 7 Integration across all media
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Week 4: customer communication and week 7 Integration across all media
businesses communicating with consumers to deliver messages about goods or services
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The Risk Of Using SMS For Customer Service

The Risk Of Using SMS For Customer Service | Week 4: customer communication and week 7 Integration across all media | Scoop.it
(Photo credit: Wikipedia) This article is by Jabez LeBret, who has authored three books on technology and marketing and delivered more than 950 training presentations globally. He is chief innovation officer at GNGF, a digital marketing agency.
Manyang Manyang's insight:

75% Americans used SMS regularly , that is very high percentage so If business intended to target customers via SMS channael as one of their marketing tool to communicate and advertise product or service to customers. It can build strong relationship between firm and customer if it used effectively. But it likely to have negative outcomes if rules are broken company because customers will be frustrated and won't be associated with the brand. 

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Johnny Li's comment, May 9, 2013 12:13 AM
Everybody gets useless SMS from someone or some companies or even your network provider. The author points out that the truth of this problem, that is, SMS can atually be a effective way of communication if handled well. Most of the phone companies that annoyes that customer were't using the right way of communication. No matter what kind of channel a company chose to communicate with the customer, they should realise that communication is a mutual activity. To make texting a effective chanel of communication, companies should evaluate how comustomers responds and feedback.
Josh Maunsell's comment, May 9, 2013 6:24 AM
Yss this article does point out the dangers of SMS for customer service. I personally find it annoying when a company text messages me asking information. These messages sometimes ask for me to rate their services. SMS messaging is more personal and companies should Definitely consider asking for permission from users first.
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Building the Bridge from Communications to Business Strategy - Forbes

Building the Bridge from Communications to Business Strategy - Forbes | Week 4: customer communication and week 7 Integration across all media | Scoop.it
Interview with Kasper Ulf Nielsen, Executive Partner, Reputation Institute  BR: How do you see the new role for Corporate Communication?
Manyang Manyang's insight:

To create value businesses need to master both the art and the science behind corporate comunication. This statement is basically saying that business needs to understand what consumers needs or wants in order to deliver messages that would appeal to those consumers

 

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Johnny Li's comment, April 9, 2013 4:12 AM
Corporate communication today seemed much more complicated than before since it incorporate all kinds of communication a company might need. Still, public relation and communicating with customer has always been the center of a company's communication. The article talks about the challenge and opportunity for companies who uses corporate communication. The article also stated that 80 percent of reputation leaders across 300+ global companies agree that we compete in a reputation economy, which means reputation to a business is more important than ever. How to maintain the company's reputation is every company's priority if they want a good communication with the customers.
Josh Maunsell's comment, April 9, 2013 11:14 PM
I agree with your comment on how reputation is important to every company. Leaders of these companies will need to use the steps advised in this article; and consider a better strategy to implement strong communication methods. by doing this companies can maintain their reputation.