Week 3; Understanding Integration
18 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Jillian Hor Maelynn from IMC Understanding Integration: The Concept of Combining Marketing Communications.
Scoop.it!

Integrated Marketing: If You Knew It, You'd Do It

Integrated Marketing: If You Knew It, You'd Do It | Week 3; Understanding Integration | Scoop.it
The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts

Via Ilona Hussain
Jillian Hor Maelynn's insight:

Integration is important to every company. It can be defined in general terms as the process of combining 2 companies into one entity at every level. Specifically, integration involves the synthesis of people into one corporate culture. The new culture may simply be the culture of the acquiring company that is superimposed on the acquired company or some new entity that is a combination of the best aspects of both corporate cultures. Integration is also the combining of the two companies’ systems into one set. Integration is the merger of the two companies’production processes into a uniform system.

more...
Aleisha Snell's comment, August 23, 2013 12:21 AM
This article is benefitcal for any business as it outlines that interegation for IMC and companiesare infact an important aspect. however it is important to understand that too much integration can cause conflict. Companies as outlined in the article can either get away with using the same marketing messages however there are companies that needs to reinforce the same message but in a new context to help them grow.
Yuhang Wei's curator insight, September 16, 2013 1:03 AM

A very professional explanation about integrated marketing. "Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity." This sentence pretty much explain the whole thing about integration. It does not only mean integrate different message or information together but more important is how they get to integrate and what is the outcome after the integration. Many organizations are now focusing on integrated marketing to improve the efficiency of the whole system. Like the title said: If you knew it, you'd do it.

Shichi Zhong's curator insight, May 14, 2014 12:26 AM

A very professional explanation about integrated marketing. "Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity." This sentence pretty much explain the whole thing about integration. It does not only mean integrate different message or information together but more important is how they get to integrate and what is the outcome after the integration. Many organizations are now focusing on integrated marketing to improve the efficiency of the whole system. Like the title said: If you knew it, you'd do it.

Scooped by Jillian Hor Maelynn
Scoop.it!

People integration; Capturing M&A value by making the most of human capital post deal

Jillian Hor Maelynn's insight:

Integration is important to every company. It can be defined in general terms as the process of combining 2 companies into one entity at every level. Specifically, integration involves the synthesis of people into one corporate culture. The new culture may simply be the culture of the acquiring company that is superimposed on the acquired company or some new entity that is a combination of the best aspects of both corporate cultures. Integration is also the combining of the two companies’ systems into one set. Integration is the merger of the two companies’production processes into a uniform system.

more...
No comment yet.