Week 3, Understanding integration
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Rescooped by Didia Carvalho from How IMC contributes too brand management
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7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | Week 3, Understanding integration | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....

Via Taryn Patrix
Didia Carvalho's insight:

After reading this article I feel this is very useful and I learn a lot from it. This article clearly states the benefit of using the integrated marketing communication by applying with the 7 Golden Rules. I very agree with the author “integrated marketing communications has the powerful ability to build a bond of both trust and loyalty through relationship marketing; a process that could allow you to annihilate your competition.” Communication is very important it can let the business clarify what the customer expectation from us. Also by applying with the good communication skills it give a large advantage to our business. IMC not only communicating with our customer but also it is an advertising to promote to the market.  

 

By applying the 7 Golden Rules is very helpful to our business run to success. I strongly agree with one of the point that the author writes. “Always remember that the customer comes first.” I order to satisfy our customer needs, the process of communication is very important. Listen what the customer what through the communication as well as try the best to fulfill what they need. In conclude, by following those 7 rules and build up a good relationship then your business will be stand out at today competitive market.

 

 

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Tegan Gutry's comment, August 21, 2013 9:28 PM
Very useful and the 7 golden rules are very insigthful
Alana Caldwell's comment, August 22, 2013 12:18 AM
Very good article in they way they have come with 7 rules to help make integrated marketing a success. I agree with what you are saying Didia and believe that this article has really good insight if you want your business to stand out.
Tiffany Tang's comment, August 22, 2013 10:17 AM
This is an useful article. This article talk about how the 7 golden rules applied with Integrated marketing. While this two thing co-operate with each other will help the business to success. I agree with Didia that communication is very important in a business. Through communication we can understand our needs and expectation from our consumers. If apply those rule into the business then the business will stand out in the competitive market.
Rescooped by Didia Carvalho from Understanding integration-IMC
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7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | Week 3, Understanding integration | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....

Via Ryan Otto
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Amy Davidson's comment, August 22, 2013 6:21 AM
The article covers important 7 rules of successful integrated marketing communications and with insight into public relations which is an important internal and external communication within businesses. I agree with Reuben that marketers need to use IMC to succeed in society.
Tiffany Tang's comment, August 22, 2013 10:17 AM
This is an useful article. This article talk about how the 7 golden rules applied with Integrated marketing. While this two thing co-operate with each other will help the business to success. I agree with Didia that communication is very important in a business. Through communication we can understand our needs and expectation from our consumers. If apply those rule into the business then the business will stand out in the competitive market.
Candace Pritchard's comment, August 22, 2013 11:51 PM
This article explains why IMC is important in business and gives 7 rules for business when using IMC. Rueben has given great insights tio what he has understood in the article. I agree with Rueben when he has stated that using IMC helps toi engage with consumers better compared to using marketing stratrgues individually.