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Why Email Marketing Key to Web 3.0 Website Design

Why Email Marketing Key to Web 3.0 Website Design | WebsiteDesign | Scoop.it

Website design is about to change about as much as something can change and email marketing is already half way there. Email marketers such as @Bronto move massive amounts of information in real time.

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Bronto became Cure Cancer Starter's (http://www.curecancerstarter.org) email marketing and marketing automation partner today (http://sco.lt/55jx1F ).  Bronto joins Atlantic BT and the Story of Cancer Foundation (501c3) in the Tech Cures Cancer Movement. 

This deck is about where web design is headed (at light speed) and why thinking like an email-marketer is a good idea. 

#TechCuresCancer @CureCancerStart



 


Via Martin (Marty) Smith
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Rim Riahi's curator insight, July 14, 2013 12:36 AM

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Martin (Marty) Smith's comment, July 15, 2013 12:23 PM
Dolly, disagree. The biggest myth is the significant difference between B2B and B2C marketing online, a myth you may believe. I've been an Ecom Director and now run marketing for an agency. The process of read the cookie, fire the creative is going to be very important for B2B websites for much the same reason as the tactic will be critical for B2C. MAD or Mutually Assured Destruction says if a competitor is firing more relevant information faster than your website they win. The logic discussed here applies equally well to B2B or B2C websites. The main difference is the conversion funnel. B2B conversion funnels are LONGER in time, but the advantage of wrapping a website around a visitor and then following with persona based email marketing is the key to web 3.0 no matter what side of the Rubicon your website resides upon (B2B or B2C). Feel free to support your statement with links or further posts, but your assertion hasn't been true to my B2C and now B2B experience. I still see read the cookie or behavior and fire the creative / content as one of the most valuable HTML5 and CSS3 advances. The fact few B2B relationship based sellers are there yet doesn't mean the tactic isn't beyond valuable.
Robin Martin's comment, July 15, 2013 3:28 PM
Thanks for sharing Marty!
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Responsive Website Design & Web 3.0 [Infographic]

Responsive Website Design & Web 3.0 [Infographic] | WebsiteDesign | Scoop.it

Won’t it be simpler to have just a single website that could work everywhere? Responsive web design technology does exactly this.

With the gaining popularity of smartphones, More and more websites are accessed via mobile devices. Websites that aren’t optimized for mobile browsing scare away visitors. Responsive web design can be a solution to this problem. If done correctly, responsive web design doesn’t only provide a better mobile browsing experience, but it can also improve the loading time by optimizing the content for smartphones  Analysts at Morgan Stanley claim that the world is currently going through fifth technological revolution since the last 50 years. This one is based on the evolution of mobile internet. According to statistics, mobile Internet usage has been growing staggeringly over the past few years and is expected to overtake desktop Internet usage by the year 2013.

What is Responsive Web Design?

A website that is designed to established standards laid down for responsive web designing will be able to adopt its design and layout to fit the specifications of the device calling it. It does this by dynamically adopting to different screen sizes and by reformatting the positioning and look of the constituent elements of the website.

So what may appear to be a website with large images spread through three columns on a computer screen, will appear to have smaller images in a single column on a mobile screen. All of this does not need multiple codes written for each type of device. A single set of code which accepts various specification parameters from the device will do the job. CSS3 is used to give the generated website the desired look and feel.


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 4, 2013 7:58 AM

Responsive & Web 3.0
Put aside the SEO benefits, creating responsive design is beyond important because the future is about having your content look great no matter what type of devices is receiving.

Responsive design also forces a new framework on your content marketing THINKING. Your content marketing begins to get away from the static and more toward the dynamic.

Since the future of web design is dynamic making this move now has many benefits.

Responsive

Web 3.0

Snippets and Tags (Responsive)

Yes (Web 3.0)


Flexible images (Responsive)

Yes & controlled by code (Web 3.0)


Focus on the visual (Responsive)

Yes (Web 3.0)


No but easy to modify (Responsive)

Dynamic create in real time on fly (Web 3.0)


 

Internet marekting consistently shows those who embrace the future earliest and strongest reap the benefits. The time for your website to be responsive is now.

Judy Cannon's curator insight, May 4, 2013 11:53 AM

I am writing a class on Responsive Web Design and Cross-Browser Compatibility that will be available in the Webmaster Certificate Program in the fall.

 

Judy

Dolly Bhasin 's curator insight, May 5, 2013 11:54 PM

The way to go for both web and mobile web!