Website Service Pros
17 views | +0 today
Follow
 
Scooped by websiteservicepros
onto Website Service Pros
Scoop.it!

The Future of Google’s Search Algorithm: Refinement Vs. Overhaul

Does it make more sense for Google to completely change its search algorithm, or to further refine the signals it uses?
more...
No comment yet.
Your new post is loading...
Your new post is loading...
Scooped by websiteservicepros
Scoop.it!

How to Defeat Duplicate Content - Next Level

Posted by EllieWilkinson

Welcome to the third installment of Next Level! In the previous Next Level blog post, we shared a workflow showing you how to take on your competitors using Moz tools. We're continuing the educational series with several new videos all about resolving duplicate content. Read on and level up!

Dealing with duplicate content can feel a bit like doing battle with your site's evil doppelgänger—confusing and tricky to defeat! But identifying and resolving duplicates is a necessary part of helping search engines decide on relevant results. In this short video, learn about how duplicate content happens, why it's important to fix, and a bit about how you can uncover it.

Now that you have a better idea of how to identify those dastardly duplicates, let's get rid of 'em once and for all. Watch this next video to review how to use Moz Analytics to find and fix duplicate content using three common solutions. (You'll need a Moz Pro subscription to use Moz Analytics. If you aren't yet a Moz Pro subscriber, you can always try out the tools with a 30-day free trial.)

Workflow summary

Here's a review of the three common solutions to conquering duplicate content:

301 redirect. Check Page Authority to see if one page has a higher PA than the other using Open Site Explorer, then set up a 301 redirect from the duplicate page to the original page. This will ensure that they no longer compete with one another in the search results. Wondering what a 301 redirect is and how to do it? Read more about redirection here. Rel=canonical. A rel=canonical tag passes the same amount of ranking power as a 301 redirect, and there's a bonus: it often takes less development time to implement! Add this tag to the HTML head of a web page to tell search engines that it should be treated as a copy of the "canon," or original, page: <head> <link rel="canonical" href="http://moz.com/blog/" /> </head>

If you're curious, you can read more about canonicalization here.

noindex, follow. Add the values "noindex, follow" to the meta robots tag to tell search engines not to include the duplicate pages in their indexes, but to crawl their links. This works really well with paginated content or if you have a system set up to tag or categorize content (as with a blog). Here's what it should look like: <head> <meta name="robots" content="noindex, follow" /> </head>

If you're looking to block the Moz crawler, Rogerbot, you can use the robots.txt file if you prefer—he's a good robot, and he'll obey! More about meta robots (and robots.txt) here.

Can't get enough of duplicate content? Want to become a duplicate content connoisseur? This last video explains more about how Moz finds duplicates, if you're curious. And you can read even more over at the Moz Developer Blog.

We'd love to hear about your techniques for defeating duplicates! Chime in below in the comments.


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

BitTorrent Will Soon Produce Its Own TV Shows

BitTorrent today announced a partnership with Rapid Eye Studios to launch BitTorrent Originals. Together, the pair will create original video content and distribute it exclusively on BitTorrent Bundle, the company’s publishing platform.

The post BitTorrent Will Soon Produce Its Own TV Shows appeared first on WIRED.








more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

#SESLON: Consistency Is Key for Optimizing Marketing

Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

6 Easy Steps to Incorporating Your Business

If you’ve realized that the benefits of forming a corporation for your business outweigh continuing to operate as a sole proprietor, congratulations. You’re about to take your business to the next level.

more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Do What You Love, But Will Money Follow?

When it comes to starting a business, is love really all you need? 

more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Rescued pit bulls fight stigma by guiding people in need

When former Marine Joe Bonfiglio starts thrashing in his sleep, his pit bull service dog jumps on the bed, climbs on top of him and wakes him up to end the flashback.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Colorado's pot tax tally has lessons for other states

Marijuana makes money.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

The New Link Intersect Upgrade is Powerful, Deep, Fast, and Finally Launched

Posted by randfish

Y'all remember how last October, we launched a new section in Open Site Explorer called "Link Opportunities?" While I was proud of that work, there was one section that really disappointed me at the time (and I said as much in my comments on the post).

Well, today, that disappointment is over, because we're stepping up the Link Intersect tool inside OSE big time:


Literally thousands of sweet, sweet link opportunities are now yours at the click of a button

In the initial launch, Link Intersect used Freshscape (which powers Fresh Web Explorer). Freshscape is great for certain kinds of data - links and mentions that come from newly publishes pages that are in news sources, blogs, and feeds. But it's not great for non-news/blogs/feed sources because it's intentionally avoiding those!

For example, in the screenshot above, I wanted to see all the pages that link to SeriousEats.com and SplendidTable.org but don't link to SmittenKitchen.com.

Using the Fresh Web Explorer query RD:SeriousEats.com RD:SplendidTable.org -RD:SmittenKitchen.com gets me only 1 result (a post on Splendid Table that links to SeriousEats)Using the new, Mozscape-powered Link Intersect tool, I found 672 pages that fit those parameters!

That's 671 more, juicy link opportunities thanks to the hard work of the Moz Big Data and Research Tools teams.

How does the new Link Intersect work?

The tool looks at the top 250,000 links our index has pointing to each of the intersecting targets you enter, and the top 1 mllion links in our index pointing to the excluded URL.

Link Intersect then runs a differential comparison to determine which of the 250K links to each of the intersecting targets are from the same URL or root domain, and removes any of those links that point to the top million links to the excluded URL/root/sub domain.

This means it's possible for sites and pages with massive quantities of links that we won't show every intersecting link we know about, but since the sorting is in Page Authority order, you'll get the highest quality/most important ones at the top.

You can use Link Intersect to see three unique views on the data:

Pages that link to subdomains (particularly useful if you're interested in shared links to sites on hosted subdomains like blogspot, wordpress, etc or to a specific subdomain section of a competitor's site)Pages that link to root domains (my personal favorite, as I find the results the most comprehensive)Root domains that link to the root domains (great if you're trying to get a broad sense of domain-level outreach/marketing targets)

Note that it's possible the root domains will actually expose more links that pages because the domain-level link graph is easier and faster to sort through, so the 250K limit is less of a barrier.

Like most of the reports in Open Site Explorer, Link Intersect comes with a handy CSV Export option:

When it finishes (my most recent one took just under 3 minutes to run and email me), you'll get a nice email like this one:

Please ignore the grammatical errors. I'm sure our team will fix those up soon :-)

Why are these such good link/outreach/marketing targets?

Generally speaking, this type of data is invaluable for link outreach because these sites and pages are ones that clearly care about the shared topics or content of the intersecting targets. If you enter two of your primary competitors, you'll often get news media, blog posts, reference resources, events, trade publications, and more that produce content in your topical niche.

They're also good targets because they actually link out! This means you can avoid sifting through sites whose policies or practices mean they're unlikely to ever link to you - if they've linked to those other two chaps, why not you, too?!

Basically, you can check the trifecta of link opportunity goodness boxes (which I've helpfully illustrated above, because that's just the kind of SEO dork I am).

Link Intersect is limited only by your own creativity - so long as you can keep finding sites and pages on the web whose links might also be a match for your own site, we can keep digging through trillions of links, finding the intersects, and giving them back to you.

3 examples of Link Intersect in action

Let's look at some ways we might put this to use in the real world:

#1: I'm trying to figure out who links to my two big competitors in the world of book reviews

First off, remember that Link Intersect works on a root domain or subdomain level, so we wouldn't want to use something like the NYTimes' review of books, because we'd be finding all the intersections to NYTimes.com. Instead, we want to pick more topically-focused domains, like these two:

You'll also note that I've used a fake website as my excluded URL - this is a great trick for when you're simply interested in any sites/pages that link to two domains and don't need to remove a particular target.

#2: I've got a locally-focused website doing plumbing and need a few link sources to help boost my potential to rank in local and organic SERPs

In this instance, I'll certainly look at pages linking to combinations of the top ranking sites in the local results, e.g. the 15 results for this query:

This is a solid starting point, especially considering how few links local sites often need to perform well. But we can get creative by branching outside of plumbing and exploring related fields like construction:

Focusing on better-linked-to industries and websites will give more results, so we want to try to broaden rather than narrow our categories and look for the most-linked-to sites in given verticals for comparisons.

#3: I'm planning some new content around weather patterns for my air conditioning website and want to know what news and blog sites cover extreme weather content

First, I'm going to start by browsing some search results for content in this field that's received some serious link activity. By turning on my Mozbar's SERPs overlay, I can see the sites and pages that have generated loads of links:

Now I can run a few combinations of these through the Link Intersect Tool:

While those domain names make me fear for humanity's intelligence and future survival, they also expose a great link opportunity tactic I hadn't previously considered - climate science deniers and the more politically charged universe of climate science overall.

I hope you enjoy the new Link Intersect tool as much as I have been - I think it's one of the best things we've put in Open Site Explorer in the last few months, though what we're releasing in March might beat even that, so stay tuned!

And, as always, please do give us feedback and feel free to ask questions in the comments below or through the Moz Community Q+A.


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Scribd Unveils ‘Netflix for Comics’

On Monday, the San Francisco startup announced that it is expanding its ebook and audiobook subscription service to include unlimited access to more than 10,000 comic books from some of the industry’s biggest publishers, including Marvel, Archie and Valiant.

The post Scribd Unveils ‘Netflix for Comics’ appeared first on WIRED.








more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

The Ultimate Guide to PPC Call Tracking

Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword level. Here are the call tracking options available to PPC advertisers.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Right to be Forgotten Should Apply Only in Europe, Says Google

Wikipedia founder Jimmy Wales among those backing Google's stance.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Wyoming Senate rejects Medicaid expansion

Wyoming's Senate defeated a bill Friday to expand the federal Medicaid program — apparently killing any chance the state will find a way this year to extend health insurance to thousands of low-income adults.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Lack of ice hampers efforts to net homely invasive fish

Warm weather has helped grant a reprieve this year to a homely, eel-like and especially slimy fish pursued by anglers as they compete for big money in two annual ice-fishing tournaments at a reservoir on the Wyoming-Utah line.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Are you a hack waiting to happen? Your boss wants to know

Are you a hack waiting to happen? Your boss wants to find out.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

In Latest Bid for Mobile Relevance, Microsoft Scoops Up Calendar App

Microsoft has been on a mobile tear lately.

The post In Latest Bid for Mobile Relevance, Microsoft Scoops Up Calendar App appeared first on WIRED.








more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

#SESLON: Consistency Is Key for Optimizing Marketing

Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Google Will Soon Use Wind Power To Run Its HQ

Today, Google announced that it is buying power from California's Altamont Pass, a 7-square-mile iconic wind farm connecting the Bay Area with the Central Valley.

The post Google Will Soon Use Wind Power To Run Its HQ appeared first on WIRED.








more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Panda Remediation and CMS Limitations – 5 Problems You Might Encounter

Panda remediation is tough, but it can be exponentially tougher when a content management system (CMS) gets in the way. Learn several ways that a CMS can inhibit Panda remediation, and how to overcome those problems.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Are Your PPC Campaigns Tagged for Success?

Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure…
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Halliburton says it will eliminate at least 5,000 jobs

Oil and gas drilling services company Halliburton says it will eliminate at least 5,000 jobs in response to falling oil prices.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Google Wants to Relieve Your Health Search Panic With Fact-Checked Search Results

Dr. Google has always been a bit of a quack, doling out ever shoddier medical advice with every passing search result. Now, Google has a plan to fix that.

The post Google Wants to Relieve Your Health Search Panic With Fact-Checked Search Results appeared first on WIRED.








more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

5 Campaign Management Lessons to Apply in 2015

These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Google AdWords Upgrades URLs for Better Tracking

Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.
more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Tech Leaders Rank High Among 2014’s Biggest Philanthropists

There was a time, not so long ago, when the country’s leading philanthropists were the oil barons and industrialists who helped build the nation’s infrastructure. Today, they’re the people building mobile messaging apps and the tiny waterproof cameras that you strap on your head before going skydiving.

The post Tech Leaders Rank High Among 2014’s Biggest Philanthropists appeared first on WIRED.








more...
No comment yet.
Scooped by websiteservicepros
Scoop.it!

Bing Updates Quality Score

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.
more...
No comment yet.