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Customer Service: Dealing with Trolling

Customer Service: Dealing with Trolling | Website Optimisation | Scoop.it
The good news is you’re social media campaigns are killing it. You’ve grown your platforms and the social networking you’re doing is exceeding expectations. You’ve developed a respectable pag…
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What Happens When A Website Goes Down During A Transaction? - Business 2 Community

What Happens When A Website Goes Down During A Transaction? - Business 2 Community | Website Optimisation | Scoop.it
What Happens When A Website Goes Down During A Transaction? http://t.co/TJEh3Poolz #CustomerExperience
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Having a CAPTCHA is Killing Your Conversion Rate - Moz

Having a CAPTCHA is Killing Your Conversion Rate - Moz | Website Optimisation | Scoop.it
CAPTCHAs are billed as easy for humans and hard for robots, but the reality is that they detract from the user experience and turn away conversions. It's time we gave them up.
Simon Lamble's insight:

Is your form drop off rate suffering?

 

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Web Experience: The Need to Simplify Menus and Links

Websites should be managed on the principle of self-service, and the key driver of self-service is time. Topic: Customer Experience.
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10 Signs Your B2B Content Marketing Strategy is Working

10 Signs Your B2B Content Marketing Strategy is Working | Website Optimisation | Scoop.it
By: Andaiye Taylor, NewsCred Contributor –
Content marketing has caught fire recently as an effective marketing strategy for B2B brands. Initially, it’s common for brands to focus exclusively on the content creation process.

Via Ally Greer
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Ally Greer's curator insight, September 20, 2013 4:50 PM

It can be difficult to prove the ROI of content marketing, as it doesn't necessarily always lead directly to profit. With that in mind, though, a good content marketing strategy creates audience actions that in turn lead to conversions.


The lean content methodology is based upon heavily testing what works and what doesn't. It's safe to say that the items on this list are a great way to form the basic metrics that will eventually make up your measurement strategy.


From increased number of website visits and thought leadership to subscriptions and engagement, if your content strategy is producing any of these basic results, you're likely on the right track.

Juan Miguel Galeas's curator insight, September 21, 2013 1:41 PM

If your marketing content is leading to conversations you are in the right track.  Lean content is still related to try and error experiments, but ROI from it is much clearer that the one of outbound tactics.

TheSoulfulEMU's curator insight, September 24, 2013 1:11 PM

I have got my ideas through this post. Go get your own. A great read!

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Conversion Rate: Average website conversion rates, by industry | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Conversion Rate: Average website conversion rates, by industry | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Website Optimisation | Scoop.it
Conversion rate averages can help can help you assess where your marketing stacks up among your industry peers. Read further to learn more on how certain industries are fairing as you work on your own conversion rate optimization efforts.
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Motherfucking Website

Simon Lamble's insight:

Sorry about the language, but it's so true - so many websites fail to function because of a designer or client that's got a little carried away.

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Customer Experience: 12 little things that make a big difference | CustomerThink

Customer Experience: 12 little things that make a big difference | CustomerThink | Website Optimisation | Scoop.it
Customer Experience: 12 little things that make a big difference | CustomerThink http://t.co/KbMDhR0Wwh
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You Just Might be a Thought Leader by Woody Bendle

You Just Might be a Thought Leader by Woody Bendle | Website Optimisation | Scoop.it
Customer experience strategy and innovation expert Woody Bendle is back, ranting up about thought leadership, what it means, and whether or not you can be a self-appointed thought leader. I've had ...
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Someone finally points out the emporer's not wearing any clothes

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Your Blog Sidebar | Social Media Today

Your Blog Sidebar | Social Media Today | Website Optimisation | Scoop.it
Sidebars are ineffective places to promote your call to action, engagement items, or social media channels. Like most things, sidebars used to work but not anymore.

Via Ally Greer
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Ally Greer's curator insight, August 14, 2013 1:02 PM

Stanford Smith has a point: most bloggers do have a secret love affair with their sidebar. After some research and testing, though, it's pretty clear that they're the only ones. Blog readers aren't looking to be sold to, whether you're selling your blog archives, a subscription, other people's content, or an old fashioned advertisement. As humans in the 21st century, we've trained ourselves to ignore these types of things without even having to think about it.


Take a peek at the image above: the highlighted areas are the ones where readers spent their time, and the green outlined areas are where extra sidebar-esque content lived on the site tested.


When providing content to your readers, just get down to business. Provide quality and exceed their expectations - spend more of your time on that and less of your time on the sidebar and other parts of the page you're including mostly to please yourself.


This post also includes some interesting alternative actions you can take to achieve some of the things you might have been attempting with your sidebar content.

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6 Copywriting Mistakes That Shatter Conversion Rates

6 Copywriting Mistakes That Shatter Conversion Rates | Website Optimisation | Scoop.it
It’s always a challenge to write effective landing pages, but it’s easier when you know the mistakes to avoid.
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Four Ways to Evolve Your Online Conversions | Marketing Content ...

Four Ways to Evolve Your Online Conversions | Marketing Content ... | Website Optimisation | Scoop.it
And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? When it comes to our online strategies, it's easier than ever to use ...
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