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6 Simple Growth-Hacking Tips & Tricks to Build Your Twitter Following

6 Simple Growth-Hacking Tips & Tricks to Build Your Twitter Following | website design | Scoop.it
Want to grow your Twitter following? Follow these six "growth hacking" tips!
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How To Write The Perfect Tweet

How To Write The Perfect Tweet | website design | Scoop.it
80% of B2B companies are using Twitter, reports Brafton research. Are these companies tweeting in a way to increase awareness, engage customers and move buyers toward conversion? You need to be able
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The 7 Elements of Modern Web Design - HubSpot | #TheMarketingAutomationAlert

The 7 Elements of Modern Web Design - HubSpot | #TheMarketingAutomationAlert | website design | Scoop.it
Learn about elements of modern web design and what you should be incorporating into your website.

 

Basic/ Digest...

 

Element #1: Unique Typography

Most companies have a particular family, style, and size of a font, or typography, that they used that helps their customers immediately identify them versus their competitors. In recent years the selection of fonts that they can use on their website has grown. Designers can have a broader selection of fonts to choose from on their websites.

 

Element #2: Flat Design

Flat design is known for its simplistic appearance. Instead of using three-dimensional effects and other design techniques, flat designs use simple illustrations that typically have bright colors. 

 

Element #3: Hover Effects

Hover effects help you identify where you are on a page. When you place your cursor over a part of a website that has a hover effect, it usually changes colors or highlights letting you know where you are looking.

 

Element #4: Scroll to Page Sections

Some websites have a feature where you click a link and it brings you to a different part of the page.

 

Element #5: Giant Product Images

You may have noticed that many B2B websites are starting to display large product images on their sites to highlight different features or parts of their product. This element is another important design tactic that we are seeing more and more.

 

Element #6: In-Depth Product Videos

In addition to large product images, companies are also beginning to use in-depth product videos to talk about the benefits of their products as well as new features that come out. 

 

Element #7: Large, Responsive Images

In the up-and-coming design trends post, we also discussed having large photo backgrounds. But what we didn't discuss was the importance of making these images responsive.

 

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CYDigital's curator insight, January 6, 2014 7:48 PM

If you can't implement all, then at least focus on Flat and Large Responsive Images. These two have the greatest momentum right now.

Intechnic's curator insight, January 7, 2014 9:24 AM

Take a look at our thoughts on Trends for 2014 as well!

 

http://www.intechnic.com/blog/2014-web-design-trends-you-need-to-know-about/

Alberto's curator insight, January 7, 2014 9:33 AM

Very good tips.

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11 Must-Have Tools for Blog & Social Content Creation

11 Must-Have Tools for Blog & Social Content Creation | website design | Scoop.it
Try these 11 social and blog content creation tools to get organized, inspired and more efficient at creating content your audience loves.
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10 Tips for a Better Website Home Page

10 Tips for a Better Website Home Page | website design | Scoop.it
At the risk of stating the obvious, your website is the hub of your marketing. My next uber obvious observation is your home page will be its most visited page. I like to say your home page is the ...
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Designing A Website For 2014

Designing A Website For 2014 | website design | Scoop.it
It's been about five years since the last redesign of my website, Hitched. A lot has changed since then, most particularly the rise of mobile.
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How to Get People to Share Your Content | Reputation Capital | #TheMarketingAutomationAlert

How to Get People to Share Your Content | Reputation Capital | #TheMarketingAutomationAlert | website design | Scoop.it
A rundown of the best advice on how to get people to share your content.

 

Digest...

 

So, how do you optimize your content to encourage people to share it? Fortunately, plenty of Web experts have tackled the question of how to get people to share your content. Rather than reinvent the wheel, I’ll summarize their key points here.

 

Put Social-Sharing Buttons on Your Blog

 

Add an Awesome Image to Each Blog Post

This is a huge challenge in a time when most are content to grab a shot off a stock photo site. Still, it’s considered settled law among Web experts that almost any relevant image will improve readers’ perception of the piece and encourage them to share it.

 

Craft a Catchy Headline

An attention-grabbing headline taps answers the questions your target readers want to know. It touches on their grandest hopes and darkest fears.

 

Add Powerful Meta Data

You can tap your inner geek with content meta data — tags, headlines and descriptions that are tailored to specific social media platforms. Adding this data to your content is a non-trivial technical chore. You’ll have to format your CMS to allow for each social media platform, and you’ll have to train all your users on how to use the fields. One option to consider: Add social optimization features only for specific platforms you want to target. If most of your fans hang out on Twitter, then optimize for them.

 

Time Publication for Maximum Impact

 

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CYDigital's curator insight, October 23, 2013 8:22 PM

The more I read the how to articles, the more I realize that it's about basics.

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11 Must-Have Tools for Blog & Social Content Creation - TopRank

11 Must-Have Tools for Blog & Social Content Creation - TopRank | website design | Scoop.it
Try these 11 social and blog content creation tools to get organized, inspired and more efficient at creating content your audience loves.

 

Condensed...

 

1. An Editorial Calendar

2. Google Reader

3. Twitter Lists

4. Ubersuggest

Ubersuggest takes your word or phrase and scrapes Google Suggestions to offer the hottest related topics people are searching for.

5. Audacity

Try Audacity for recording interviews and editing audio.

6.  Screen Capture by Google

7. Evernote

8. Kapost

If you have multiple authors or different employees/agents working on social content and blog posts, Kapost is a great way to manage it all.

9. Social Search Engine Topsy

Topsy takes whatever keyword or phrase you give it and analyzes the social web in real-time. Basically, they’ve indexed every corner of the public social web, giving you access to critical time-sensitive insights as they occur.

10. SocialMention

11. Zemanta

Not big on research? Zemanta will bring images, articles and other web content to you as you write your content into WordPress or Blogger. This content discovery tool allows you to retain editorial control, so although you’re exposing similar content, you won’t be publishing about competitors.


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CYDigital's curator insight, April 5, 2013 8:17 AM

Another great compendium. The author is looking at Curata as a replacement for Google Reader. Please click through for details on each.


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righteatinghabits.com's curator insight, August 27, 2013 5:53 AM

Just some tips for health and nutrition bloggers out there.

 

P.S. Don't forget to add Google Plus!

 

 

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12 Most Smart Ways To Write SEO Friendly Content For Your Blog

12 Most Smart Ways To Write SEO Friendly Content For Your Blog | website design | Scoop.it
12 Most
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By Syed Balkhi So what’s the big deal about ranking high on search results anyway? More than ever, people are using search engines to look up information about everything from finding sport scores to buying a car.

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The 5 Habits of Highly Successful Content Creators - HubSpot | #TheMarketingAutomationAlert

The 5 Habits of Highly Successful Content Creators - HubSpot | #TheMarketingAutomationAlert | website design | Scoop.it
Want to know what it takes to become a stellar content creator? Take some time to check out these five habits of great content creators to find out.

 

1) Read Industry-Related News Daily

Creating great content that really resonates with your target audience requires you to know what’s going on in your industry. And the best content creators scour -- not just read, but scour -- the internet for industry news and trends. This sets them up nicely to understand the context behind what’s happened historically in their industry and how that shapes their target audience's mindset in the present.

2) Write on the Regular

If you don’t use it, you lose it. Successful content creators understand the importance of constantly flexing their writing muscles. Doing so helps them work through ideas that might be jumbled in their head and identify nuggets that could turn into fully realized ideas later. Successful content creators may not always be inspired to write, but they know something inspiring can come from their writing.

3) Curate Content (When It Makes Sense)

There’s no shortage of people curating content these days. In fact, anyone on the internet can take someone else’s content and retweet it, share it on Facebook, pin it -- the list goes on. But successful content creators know it’s not enough to take relevant industry news and spit it back out to your fans and followers.

4) Network at Every Opportunity

Get in the habit of networking by seizing the countless opportunities you have to do it. They aren’t called social networks for nothing! Spend some time on Twitter, Facebook, and LinkedIn to check out who the thought leaders are in your industry and follow them.

5) Question Everything

Polished content creators are curious by nature. They’ve learned to be curious about the internal knowledge they already have and the external information that's being promoted out in the world. It's the insights that come from this inherent curiosity that makes great content.

 

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CYDigital's curator insight, October 7, 2013 9:55 PM

Essentially, it's about NOT working from within a vacuum. Everything written is relative, and perspective is not only appreciated but required.

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Website Analytics for SEO: Introduction for Beginners - ClickZ | #TheMarketingAutomationAlert

Website Analytics for SEO: Introduction for Beginners - ClickZ | #TheMarketingAutomationAlert | website design | Scoop.it
Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business.

 

Condensed...

 

- Number of Visits

- Average Number of Pages Visited

- Average Time on Site

- Bounce Rate
The bounce rate is the percent of visitors who visited a single page in the website and then exited in less than 30 seconds. Bounce rates can vary from page to page. In general, the bounce rate should be under 50 percent; the lower, the better. Reducing bounce rates signals a strong user experience to the search engine algorithms, so improving these scores can help improve SEO.

- Goals

- Keywords

 

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CYDigital's curator insight, October 6, 2013 10:40 PM

For your newbies or those that need a quick backgrounder. I also scooped an explanation to Bounce Rates, which is one of the most misunderstood terms.

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Google Web Designer creates animated 3-D HTML5 ads in minutes ...

Google Web Designer creates animated 3-D HTML5 ads in minutes ... | website design | Scoop.it
Google released its new tool for building adaptive, universally usable rich ads this morning. With Google Web Designer, hard-core animators and wet-behind-the-ears newbies can build, edit, and publish animated HTML5 ads ...
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Google Web Designer Offered As Free Download - InformationWeek

Google Web Designer Offered As Free Download - InformationWeek | website design | Scoop.it
Google Web Designer Offered As Free Download
InformationWeek
... animated, interactive content, particularly online ads.
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How to design on the web like a pro - Creative Digest

How to design on the web like a pro - Creative Digest | website design | Scoop.it
Many people wish to become a web design pro. However, not many people invest time in learning different methods and how to be successful. Those who do tend to reap the benefits, so take some time to peruse this article and learn how to effectively design websites. Pay careful attention to which colours you choose …
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9 Tools to Help You Come Up With Content Ideas

9 Tools to Help You Come Up With Content Ideas | website design | Scoop.it
One of the biggest challenges for content marketers and creators is idea generation. If you're feeling stuck or creating content has become a chore, here are nine different strategies to quickly discover, develop, and test content ideas.
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New Trend? Some Freelance Voice Artists Now Outsourcing Their Audio Editing To Foreign Studios | Voices.com

New Trend? Some Freelance Voice Artists Now Outsourcing Their Audio Editing To Foreign Studios | Voices.com | website design | Scoop.it

Interesting...Seems that some VO freelancers are opting to outsource their editing work abroad or hiring their kids to do it for them. Others, however, still prefer to maintain control over the final cut, because as one voice talent explains, "Upon re-listening I think I can use a beat more here and there -- or maybe a breath sounds distractingly loud, et cetera. Those are the kinds of subjective, artistic choices I'd rather not give up to someone else."

By the way, if you do opt to delegate the work, I'd urge you to check with your local studios and engineers first. If you check around, you'll find that many of them are willing to do this kind of work at a reasonable rate, especially if they can do it during their "down time." No matter who you delegate this work to, make sure that they are good and experienced at VO editing. Performances can be made...or ruined during the editing process. (Make sure to Keep a back up copy of your raw tracks, just in case...)

Voices.com: "Are you finding that audio editing is becoming a hindrance to marketing yourself and recording work for your clients?
Many voice talent are outsourcing audio editing to capable audio engineers who can get the job done for a reasonable price and in a timely fashion working half a world away."


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Tony "The Tiger" Spina's insight:

Not really a new trend - I've been handling outsourced post audio production for years now. It just seem to be catching on more, recently.

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Tips to help you become a better blogger ~ Joe The SEOer

Tips to help you become a better blogger ~ Joe The SEOer | website design | Scoop.it
Tips on how to become a better blogger. It's easier than you think. (Just in case you missed it: Tips on how to become a better blogger.
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20 Facebook Business Page Tips

20 Facebook Business Page Tips | website design | Scoop.it
While Facebook has a ton of critics, no one can deny the numbers and power of the social networking giant. A Facebook business page remains a must for a business of any size.
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E-commerce Eye Candy - A Guide to Webpage Anatomy [Infographic] - Building Keystones | #TheMarketingAutomationAlert

E-commerce Eye Candy - A Guide to Webpage Anatomy [Infographic] - Building Keystones | #TheMarketingAutomationAlert | website design | Scoop.it
This e-commerce infographic shows that it is vital to incorporate SEO and UX into the design of your webpage.

 

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CYDigital's curator insight, October 21, 2013 6:56 PM

Although B2C oriented, it definitely has a play in B2B, especially with the growth of B2B eCommerce.

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Write a Standout Blog Post in 6 Easy Steps - ClickZ | #TheMarketingAutomationAlert

Write a Standout Blog Post in 6 Easy Steps - ClickZ | #TheMarketingAutomationAlert | website design | Scoop.it
Focus on high-quality content that helps you build an audience while improving your personal online brand.

 

Condensed...

 

Put some thought into your blog title. The title of your blog is your reader's first exposure to your piece. Devote some thought to it - you want to draw a reader in. Aim for titles that are brief, direct, and promise to deliver.Write a thought-provoking intro. Your title sparked the reader's interest, but the first few sentences are your chance to hook the reader. One strategy is to use questions relevant to your readership, as in "Have you ever…" or "When's the last time you…"Keep your body succinct and on-topic. Keep text brief and to the point. People are busy and want to access information without the distraction of superfluous words or a lack of organization. Also, pare back sentences and avoid words like "you should" or "consider," as such phrases often dilute your message.Don't blow off the closing. Use your closing to present the larger picture or broach another point worth considering. The closing is the place to address any tangents you didn't cover in the body of your article.Use images wisely. Images are essential components of standout blog posts, and can truly keep readers engaged.Add credible statistics. Cite relevant statistics throughout your post to back up your argument and lend credibility. Make sure the stats come from reliable resources, and always cite or quote them. The last thing you want is to spread misinformation or be accused of plagiarism.


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CYDigital's curator insight, August 27, 2013 7:36 AM

MIA: a CTA! Ensure you have a call to action as a part of your blog post.


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3 Keys for Using Your Image URLs Wisely

3 Keys for Using Your Image URLs Wisely | website design | Scoop.it
Search engines like URLs that link back to your own website. My web guy always told me to make sure that I use links in my blog posts, but often I forget about picture links.

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Web Design Trends for 2013 | Visual.ly

Web Design Trends for 2013 | Visual.ly | website design | Scoop.it
A infographic featuring web design trends for 2013 created by Enfuzed. This is the original!
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5 Killer Web Design Tips That Will Make Your Life Easier - Huffington Post

5 Killer Web Design Tips That Will Make Your Life Easier - Huffington Post | website design | Scoop.it
5 Killer Web Design Tips That Will Make Your Life Easier
Huffington Post
We all want to have a beautifully designed website and yet, it's surprisingly hard. So what is it that great designers know that the rest of us don't?
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Responsive Design is Not About Screen Sizes Any More

Responsive Design is Not About Screen Sizes Any More | website design | Scoop.it
Responsive design is not about screen sizes any more, but about different scenarios, so the solutions must be flexible, adaptable and thoroughly thought out.
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