Deals, encoding and standards can lower barriers to scaling multi-screen TV | GOSSIP, NEWS & SPORT! |

Are there ways to reduce the load of Internet video? Yes, which is why encoding start-up EyeIO, which came out of stealth mode in early February with the announcement that Netflix has licensed its technology, is attracting attention. As reported by Fierce Online Video, the company was in New York on the day of the announcement, visiting with other prospects. EyeIO Chairman Charles Steinberg (formerly of Sony) told editor Jim O’Neil that a list of potential customers would be long, including “anyone who want(s) to delivery quality video and dramatically use less bandwidth on it.”


How the technology works remains a bit of a mystery. CEO and CTO Rodolfo Vargas described his software as an encoding 2.0 engine that uses “artificial intelligence” to sense or view the video coming in and going out. (Hence EyeIO.) Unlike encoding techniques that only “massage the video” from the top level, this engine deals with the “elementary streams.” As such, Vargas said it stands apart from MPEG segmenting implementations, such as HTTP Live Streaming (HLS) or Dynamic Adaptive Streaming over HTTP (DASH).


Netflix is an M-DASH supporter. According to a Netflix spokesman, the company has been using fMP4 files since the beginning of its streaming service in 2007 and has been engaged in the M-DASH standards efforts since September 2010. “Our media files are already DASH-compliant, and we see DASH as having immediate value as it standardizes many device capabilities that can used by Netflix stand-alone streaming applications,” the spokesman wrote via email.

Via Nicolas Weil