Webmarketing, SEO, SEM, SMO
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Webmarketing, SEO, SEM, SMO
Leviers d'acquisition de trafic webmarketing : SEO, SEM, SMO, etc.
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Management d'entreprise : 7 indicateurs pour mesurer le ROI de votre système de reporting

Management d'entreprise : 7 indicateurs pour mesurer le ROI de votre système de reporting | Webmarketing, SEO, SEM, SMO | Scoop.it
voici plusieurs pistes pour mesurer le retour sur investissement d'un projet de reporting par définition transversal et non quantifiable directement
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The Marketer's Guide to Pinterest SEO

The Marketer's Guide to Pinterest SEO | Webmarketing, SEO, SEM, SMO | Scoop.it

Learn how to optimize your Pinterest presence for search with this simple guide.

 

...if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Optimization!

 

Read More: http://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-Pinterest-SEO.aspx

 

 


Via Antonino Militello
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Érica Ariano's comment, March 25, 2013 12:10 PM
I love it!
iDesign's curator insight, March 27, 2013 10:09 AM

Brilliant! Optimising information to guide design.

Maria Jose Martinez Gimenez's curator insight, April 2, 2013 10:21 AM

Cómo optimizar tu presencia en Pinterest para e-commerces

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How Your Domain Name Will Impact SEO & Social Media Marketing

How Your Domain Name Will Impact SEO & Social Media Marketing | Webmarketing, SEO, SEM, SMO | Scoop.it

When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM). Let’s examine how a domain name impacts SEO and SMM and then analyze the factors that make a good domain name.

 

For years SEOs and Search marketers have often purchased domains that contained their targeted keywords in order to increase CTRs and to help gain higher rankings on Google, Yahoo and other search engines. Let’s examine this strategy to determine if it is still effective.

 

Read More: http://www.searchenginejournal.com/how-your-domain-name-will-impact-seo-social-media-marketing/62564/

 


Via Antonino Militello
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Randi Thompson's curator insight, May 13, 2013 9:08 AM

What do people find when the do a search for what you have to offer?  Are they finding you, or a competitor?

AdriM's curator insight, May 14, 2013 11:21 AM

Check out these tools that will help you choose the perfect name for your website: http://smallbusiness-domain.com/resources/ten_tools_for_picking_right_domain_name

Forumactif's curator insight, May 30, 2013 5:07 AM

Comment choisir son nom de domaine -> Article très intéressant

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Marketing sur les médias sociaux : 40% des professionnels pensent que les articles de blogs sont les plus efficaces [Etude 2013]

Marketing sur les médias sociaux : 40% des professionnels pensent que les articles de blogs sont les plus efficaces [Etude 2013] | Webmarketing, SEO, SEM, SMO | Scoop.it
Marketing sur les médias sociaux : en 2013, les articles des blogs professionnels sont toujours considérés comme la tactique la plus efficace (en BtoB comme en BtoC)
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Publicité sur Google : réussir ses campagnes AdWords

Publicité sur Google : réussir ses campagnes AdWords | Webmarketing, SEO, SEM, SMO | Scoop.it
Yann Gabay (Netbooster) publie un nouvel ouvrage dans la collection JDN Premium : "Google Adwords : tirer parti des liens sponsorisés". Extrait des conseils pour paramétrer efficacement vos campagnes.
La Compagnie Hyperactive's insight:

Optimiser ses campagnes Adwords en fonction des heures de connexion

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Facebook Graph Search: Is It The Future of SEO? | Business 2 Community

Facebook Graph Search: Is It The Future of SEO? | Business 2 Community | Webmarketing, SEO, SEM, SMO | Scoop.it

Last week, Zuckerberg officially announced a new feature – Facebook’s Graph Search – at a press conference.

This entirely social-driven search engine allows users to find people, pages and places through the likes and shares of their Facebook community.

 

Search engine optimization for Facebook is nothing new – in fact, it has been part of the overall SEO strategy for years. What is new, however, is the overall implication that Facebook likes, shares, and posts from friends will have on search results and how it may or may not influence buying decisions.

 

Will Facebook take over the search market? 


Read more at: http://www.business2community.com/facebook/facebook-graph-search-is-it-the-future-of-seo-0421607


Via Antonino Militello
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Albert McVities's comment, March 21, 2013 2:48 AM
facebook is now the world most famous social networking site but still they work toward IMC strategy, trying to increase user engagement and experience through facebook
Flying_Ray's comment, March 21, 2013 4:20 AM
Yeah Albert, Facebook is a good example of a company that is continually making technical improvements to try and better their users experience. Though, many users seem to reject these developments at first as it means they have to relearn how to use something which has become a part of their daily routine. It makes you wonder how Facebook could make improvements without lowering customer satisfaction? Managing such would surely help their brand equity and extend its relevance as a social network platform.
Gerry O'Beirne Dunn's comment, March 21, 2013 6:38 PM
It's almost funny to think that a social media platform like Facebook, where they would be able to get a multitude of suggestions from current users for improvements, has trouble managing improvements to their service, that users accept. Services like Google and Facebook are becoming integrated with cellphones and tablets, so its important that the improvements they make are both necessary and substantial otherwise users may not be pleased with the direction they are going.
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Optimizing For Facebook Graph Search: SEO Meets Social

Optimizing For Facebook Graph Search: SEO Meets Social | Webmarketing, SEO, SEM, SMO | Scoop.it

As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results.

 

Just as on-page optimization is vital to SEO, Facebook page optimization is the first place to start on your Graph Search strategy. Ensure that you have selected the appropriate category, and plan for your basic information (such as the short description and the elements on your About page) to contain descriptive keywords, just like search. Make sure your page is relevant, always up to date, and publicly viewable and sharable.

 Read More: http://searchengineland.com/facebook-graph-search-optimization-meets-social-sharing-157710


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Alexander Abramov's curator insight, May 10, 2013 12:59 AM

I'm sorry but facebook in RuNet is less important than Vkontakte

Nick Mortel's curator insight, June 21, 2013 8:04 AM

add your insight...

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Coupons de réduction online: un levier majeur d’engagement - Ipsos OTX

Coupons de réduction online: un levier majeur d’engagement - Ipsos OTX | Webmarketing, SEO, SEM, SMO | Scoop.it
(Coupons-Reduction) Cliquez sur l'image pour l'agrandir  
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Les coupons de réduction online : un levier majeur d'engagement

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Spécial Saint Valentin : Les chiffres 2012 pour les amoureux du E-commerce - Seen by Soon

Spécial Saint Valentin : Les chiffres 2012 pour les amoureux du E-commerce - Seen by Soon | Webmarketing, SEO, SEM, SMO | Scoop.it
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Utiliser des extensions pour optimiser votre annonce - Centre d'aide AdWords

Utiliser des extensions pour optimiser votre annonce - Centre d'aide AdWords | Webmarketing, SEO, SEM, SMO | Scoop.it
Help Center Homepage
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Un état des lieux des extensions possibles pour les annonces Adwords

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