Marketing & Communication Digital
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Marketing & Communication Digital
La communication digital pensée comme écosystème numérique
Curated by Joël Réjouis
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Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown

Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown | Marketing & Communication Digital | Scoop.it

Via Robin Good
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Robin Good's curator insight, July 4, 2013 7:19 AM


Marco Arment the creator of Instapaper, has an excellent and provocative piece on why Google is closing down all of its RSS appendages (they just closed also the RSS feeds in Google Alerts) and the logic behind this strategy.


He writes: "Officially, Google killed Reader because “over the years usage has declined”.1 I believe that statement, especially if API clients weren’t considered “usage”, but I don’t believe that’s the entire reason.

The most common assumption I’ve seen others cite is that “Google couldn’t figure out how to monetize Reader,” or other variants about direct profitability. I don’t believe this, either. Google Reader’s operational costs likely paled in comparison to many of their other projects that don’t bring in major revenue, and I’ve heard from multiple sources that it effectively had a staff of zero for years. It was just running, quietly serving a vital role for a lot of people."


"The bigger problem is that they’ve abandoned interoperability. RSS, semantic markup, microformats, and open APIs all enable interoperability, but the big players don’t want that — they want to lock you in, shut out competitors, and make a service so proprietary that even if you could get your data out, it would be either useless (no alternatives to import into) or cripplingly lonely (empty social networks).


Google resisted this trend admirably for a long time and was very geek- and standards-friendly, but not since Facebook got huge enough to effectively redefine the internet and refocus Google’s plans to be all-Google+, all the time.4"


Provides better perspective on RSS, Google, FB and Twitter and your future relationship with RSS.



Must-read article. 9/10


Full article: http://www.marco.org/2013/07/03/lockdown


(Image credit - RSS logo - Shutterstock)



Ashish Rishi's curator insight, July 4, 2013 11:49 PM

Love you Marco!!!  Agreed  and couldn't have asked for more. Internet to me was the ultimate democratization tool , a leveler, a ground playing field that challenged all institutions that had unnecessary walls around them - say educational institutions , you loved them, but they were for a fortunate few. Internet platforms  ( including google) were formed for the love of internet, they have milked it enough and why not ? but now these guys are trying to become to old school walled gardens, I just hope that in doing so , they don't lose the charm that defines them.

Laura Brown's comment, July 6, 2013 2:43 PM
This is like the AOL model of the Internet which they offered years ago. People thought they were online but they were only online via AOL which mean AOL controlled what they say, how they saw it, etc. Many people were fine with the AOL version of the Internet. People who just wanted to look at email and use chat forums for personal reason and put up a personal home page, etc. However, the people who did not like being restricted or confined choose to opt out of AOL and use other ISP's (Internet Service Providers). I'm not surprised Google wants to take several steps back and go that way, take control of what people are allowed to see and make sure the ads are featured versus having the option to block them. They have already gone several steps backwards in bringing back pop up ads. No one seems to protest those, or the video and other bulky ads which take up a lot of bandwidth. People had a large voice against all that when it was still the artists, scientists and other geeks who ruled online. Now it is the marketers and the Internet reflects the change in a big way. It's like one big ad soup. Google just wants to tie it all up in a neat bundle.
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Nous avons testé le Hashtag Facebook et c’est pas mal ! | IDBOOX

Nous avons testé le Hashtag Facebook et c’est pas mal ! | IDBOOX | Marketing & Communication Digital | Scoop.it
Facebook a annoncé la mise en place d’un système de Hashtag sur son site. Le réseau social taxé parfois de copieur a mis en place la possibilité pour son
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The Force of 4K, Cult of the Cloud: 2012 NAB Show in Review

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Cibleweb formations webmarketing & eCommerce

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'De plus en plus, le marketing devient de la gestion de la data'

'De plus en plus, le marketing devient de la gestion de la data' | Marketing & Communication Digital | Scoop.it
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.Justifier l'investissement dans les réseaux sociaux : ROI ou ROA ? - Vincent Dutot - , Stratégie marketing

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Les entreprises ne se questionnent plus sur 'aller ou ne pas aller sur les réseaux sociaux'. La question qu'elles se posent est 'comment je me lance sur ces nouvelles plate-formes de manière efficace ?
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5 Community Management Best Practices - 7Summits Blog

5 Community Management Best Practices - 7Summits Blog | Marketing & Communication Digital | Scoop.it
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For Social Success, Post To Twitter & Facebook In Early Afternoons, Tumblr In Evenings

For Social Success, Post To Twitter & Facebook In Early Afternoons, Tumblr In Evenings | Marketing & Communication Digital | Scoop.it
When’s the best time to post to social media platforms to ensure your content is most seen? URL shortening service Bitly has crunched some new numbers.
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big reviews rating | Internet Marketing | Link Building | SEO

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Comment organiser sa veille technologique ?

Comment organiser sa veille technologique ? | Marketing & Communication Digital | Scoop.it
La veille techno fait partie du travail de l'informaticien, que ce soit le technicien informatique ou l'administrateur système et bien d'autres postes...

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6 Techniques Redoutables pour Indexer vos Pages Rapidement

6 Techniques Redoutables pour Indexer vos Pages Rapidement | Marketing & Communication Digital | Scoop.it
Dans cet article, je vais aborder l'indexation rapide de ses articles. Cette procédure est à appliquer pour chaque nouvel article.

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Veille informative d'un communicant public (30 choses que vous ne savez pas sur l'Euro | @scoopit http://t.co/pSP4ZOkC...)...
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Qui sont les réseaux de business angels actifs dans l'ebusiness ?

Qui sont les réseaux de business angels actifs dans l'ebusiness ? | Marketing & Communication Digital | Scoop.it
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4 outils pour simplifier le community management | Communication - Marketing

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Buffer, IFTTT, TwooglePlus, ManageFlitter : voici 4 outils pratiques pour automatiser certaines tâches du community manager sur les réseaux sociaux.
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Entrepreneur du Web. Les grandes réussites françaises.

Entrepreneur du Web. Les grandes réussites françaises. | Marketing & Communication Digital | Scoop.it
Entrepreneurs du Web. Les grandes réussites françaises. : Priceminister, Deezer, Aufeminin.com ou encore Leboncoin, ces réussites du web français sont devenus des références pour les entrepreneurs. Mais qui se cache derrière ces machines à cash ?

 

Et d'autres entrepreneurs du web sont prêts à débarquer. My Companny Files qui propose une plateforme d'échange de fichiers assez révolutionnaire, pourrait venir bousculer les cadors de ce secteur.  A suivre.... www.mycompanyfiles.fr

 

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How to Optimize Your Headlines for Google and Humans

How to Optimize Your Headlines for Google and Humans | Marketing & Communication Digital | Scoop.it
Google and SEO may make you cringe, but the combo matters in search. Here are SEO examples from news outlets that range from bad to best.
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ITweetLive - Helps you communicate better.

ITweetLive - Helps you communicate better. | Marketing & Communication Digital | Scoop.it
@ManyDotCo best tip to increase your Alexa rank and strengthen your SEO strategy http://t.co/kgrSx4eW...
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Twitter Still Matters For SEO (Including Google) | Bill Sebald | SEO Blog

Twitter Still Matters For SEO (Including Google) | Bill Sebald | SEO Blog | Marketing & Communication Digital | Scoop.it
Like this post?  Vote for it on inbound.org. Tweet for link love.  Tweet for the world.
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Tips On SEO And Your Online Business

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Authoring a blog and commenting on other blogs related to your website's niche can be a good SEO technique.
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