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Scooped by Barbara Fratta
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Comprendre l'algorithme de Google : corrélation n'est pas causalité !

Comprendre l'algorithme de Google : corrélation n'est pas causalité ! | webmarketing | Scoop.it

Comprendre les critères de pertinence et de pénalisation de l'algorithme de Google, pour améliorer les positions d'une page sur une requête, est un enjeu pour les marques.

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Rescooped by Barbara Fratta from Public Relations & Social Marketing Insight
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21 Digital Marketing Trends & Predictions for 2015

21 Digital Marketing Trends & Predictions for 2015 | webmarketing | Scoop.it

From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.

 

Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.


To capture some of what’s important for digital marketing in 2015, I reached out to some of the marketers I’ve worked with and come to know over the years. It’s an inspiring collection of marketing brain power and experience represented by brands like Cisco, IBM, Dell, Google, Intel, Marketo and LinkedIn as well as industry thought leaders like David Meerman Scott, Ann Handley, Jay Baer, Ekaterina Walter, Mark Schaefer, Ardath Albee, Brian Clark and many more – 21 in all....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 2, 2014 1:03 AM

Sage advice from the real social marketing sages.