RomainBlanc
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RomainBlanc
Webmarketing et secteur IT
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L’e-mail marketing mieux que le search et les réseaux sociaux ?

L’e-mail marketing mieux que le search et les réseaux sociaux ? | RomainBlanc | Scoop.it
On l’a vu, l’e-mail reste un moyen de communication indétronable, même auprès des jeunes.
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Responsive design and the continued rise of the mobile Web - Mobile Marketer - Columns

Responsive design and the continued rise of the mobile Web - Mobile Marketer - Columns | RomainBlanc | Scoop.it
By Dave LeonardResponsive Web design is a powerful and flexible approach that is being used by organizations of all shapes and sizes to address a critical need.
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Site mobile : Comment assurer facilement une compatibilité avec un maximum de téléphones?

Site mobile : Comment assurer facilement une compatibilité avec un maximum de téléphones? | RomainBlanc | Scoop.it
Lorsqu’on souhaite développer un site mobile ou une application, il est important de s’assurer de la compatibilité avec un maximum de terminaux mobiles.
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Editorial: Engadget on the Apple vs. Samsung ruling

Editorial: Engadget on the Apple vs. Samsung ruling | RomainBlanc | Scoop.it
It's done. It's all over. There's nothing left now but the tears, the big checks -- and the appeals.
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Inbound Marketing: The Future of All Businesses | Business 2 Community

Inbound Marketing: The Future of All Businesses | Business 2 Community | RomainBlanc | Scoop.it
Inbound Marketing is an amazing concept.  Business owners had only dreamed of a world where the customer would come to them.  No more time wasted on cold...
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Carte des services NFC déployés | Territoires NFC - Blog du Forum des services mobiles sans contact

Carte des services NFC déployés | Territoires NFC - Blog du Forum des services mobiles sans contact | RomainBlanc | Scoop.it
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Big Data Has Arrived, but Executives See a Monetization Lag

Big Data Has Arrived, but Executives See a Monetization Lag | RomainBlanc | Scoop.it
Nine in 10 executives think the failure to fully exploit the potential of information results in lost revenue...
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Référencement 20 étapes SEO naturel Google - Bonnes pratiques

Référencement 20 étapes SEO naturel Google - Bonnes pratiques | RomainBlanc | Scoop.it
Le référencement naturel Google expliqué en 20 étapes avec que les meilleures pratiques pour réussir son référencement SEO en 2012.
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Référencement naturel et achat de mots-clés : quelle solution choisir et pourquoi ?

Référencement naturel et achat de mots-clés : quelle solution choisir et pourquoi ? | RomainBlanc | Scoop.it
Depuis que les moteurs de recherche existent, en particulier Google, le monde du référencement est divisé quant au véritable statut qu...
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Enchères Adwords: la méthode de pro. pour prendre les bonnes décisions | Blog Business / WebMarketing / Management

Enchères Adwords: la méthode de pro. pour prendre les bonnes décisions | Blog Business / WebMarketing / Management | RomainBlanc | Scoop.it
  Dans le E-commerce, les liens sponsorisés Adwords sont incontournables.
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After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing

After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing | RomainBlanc | Scoop.it
To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a variety of sources and converting the traffic they have. Looking at online marketing as just PPC and SEO isn’t enough.
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Groupon CEO Andrew Mason On Europe: We’re Too Pricey, We’re Missing Tech Mojo, And No One Knows Us | TechCrunch

Groupon CEO Andrew Mason On Europe: We’re Too Pricey, We’re Missing Tech Mojo, And No One Knows Us | TechCrunch | RomainBlanc | Scoop.it
There was once probably a good reason for why Groupon needed to expand aggressively internationally when it did, buying up other daily deal operations, for fast, inorganic growth.
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How Much Is A Like Worth? SumAll Social Metrics Tracks Social Activity Against Web Traffic And Revenue | TechCrunch

How Much Is A Like Worth? SumAll Social Metrics Tracks Social Activity Against Web Traffic And Revenue | TechCrunch | RomainBlanc | Scoop.it
Data visualization company SumAll launched SumAll Social Metrics, tracking a company’s social activity against web traffic and revenue and providing insights on the company’s return on social marketing.
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Comment utiliser Pinterest pour le business ? | Tendances Com

Comment utiliser Pinterest pour le business ? | Tendances Com | RomainBlanc | Scoop.it
Comment utiliser Pinterest pour le business ?
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L'e-commerce va entrer dans une ère de forte externalisation

L'e-commerce va entrer dans une ère de forte externalisation | RomainBlanc | Scoop.it
L'e-commerce va voir se développer des prestations de services associés à chaque étape de la chaîne de la vente en ligne, estime le DG de 3 Suisses International.
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Content Curation Strategy for B2B marketers | Ayantek | Digital Marketing | Ayantek

Content Curation Strategy for B2B marketers | Ayantek | Digital Marketing | Ayantek | RomainBlanc | Scoop.it
Website Design and Optimization, Mobile Sites, Social Media Strategy and Search Solutions - Leading Boston Agency Consulting New England’s Top Enterprise Customers...
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Tagwhat’s Virtual Tour Guide Gets A Social ‘Superslider’ | TechCrunch

Tagwhat’s Virtual Tour Guide Gets A Social ‘Superslider’ | TechCrunch | RomainBlanc | Scoop.it
Tagwhat tries to connect online content to real-world locations, and it's taking that idea step further with a new feature that it calls the Superslider.
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Form-Field Validation: The Errors-Only Approach | Smashing UX Design

Form-Field Validation: The Errors-Only Approach | Smashing UX Design | RomainBlanc | Scoop.it
Error pages for form-field validation are dreadful. You’ve just filled out 20 form fields, yet you get the same bloated page thrown back in your face because a single field failed to validate.
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Airbnb : petite start-up deviendra grande

Airbnb : petite start-up deviendra grande | RomainBlanc | Scoop.it
La plateforme de location saisonnière a passé en juin le cap des 10 millions de nuitées réservées. Pas mal pour une aventure qui a débuté à San Francisco en 2007, autour de quatre matelas gonflables.
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8 Rules of A/B Testing – The Art in Marketing Science

8 Rules of A/B Testing – The Art in Marketing Science | RomainBlanc | Scoop.it
Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a marketer should master and practice.
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Bien utiliser Google Analytics | Blog Business / WebMarketing / Management

Bien utiliser Google Analytics | Blog Business / WebMarketing / Management | RomainBlanc | Scoop.it
Convivial, Puissant et Gratuit... Certainement les 3 principaux avantages qui font de Google Analytics un must dans le domaine de l'analyse web.
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35 bonnes pratiques pour vos annonces Adwords | Blog Business / WebMarketing / Management

35 bonnes pratiques pour vos annonces Adwords | Blog Business / WebMarketing / Management | RomainBlanc | Scoop.it
  Lorsque l'on fait la promotion de son business via Adwords, il est important de réaliser des annonces de qualité, capable de faire la différence et...
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Comment augmenter son taux de conversion grâce au retargeting ?

Comment augmenter son taux de conversion grâce au retargeting ? | RomainBlanc | Scoop.it
Le retargeting ou reciblage publicitaire est une technique qui consiste à recontacter un internaute après que celui-ci ait montré un intérêt pour votre produit ou votre marque.
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11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

11 Reasons a 23-Year-Old Shouldn't Run Your Social Media | RomainBlanc | Scoop.it
Sure, she understands Instagram. But do you really want a new grad controlling your brand online?
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