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Tips and Topics related to Webcasting solutions and other web based communication tools.
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How mobile technology is changing the face of broadcast

How mobile technology is changing the face of broadcast | Webcast Production | Scoop.it
On-the-go TV, interactive apps and 4G are helping channel owners evolve their content for today's audience, argues Chris Minas

 

Technology never remains static for long and often moves in unexpected ways. Broadcast has gone through a variety of transformations, with satellite, cable and on-demand irrevocably altering our viewing habits. However, more recently mobile is starting to transform the face of broadcast. The on-demand model that we have become accustomed to is soon to be complimented with an "on-the-go" and "interact" model, enabled by more sophisticated mobile solutions. With the number of mobile-connected devices soon due to exceed the number of people on earth, broadcasters must respond to the changes in viewing habits in order to meet consumers' expectations of experiencing a more engaging, interactive and tailored broadcast experience.

In places lacking a television set, mobile broadcast could fill the gap. At my son's university, for example, none of the students in his "digs" had televisions, yet they all had laptops, mobile and broadband consuming content on demand. They regularly stream content on these platforms, while posting on Twitter and Facebook.

As well as introducing broadcast on-the-go, mobile devices will compliment existing ways of viewing.

The introduction of this model is also aiding the ailing newspaper industry to boost readership from its rapidly evolving audience. News International, for example, has just won the rights to stream highlights from Premier League football matches, which will make its website a formidable competitor in the year ahead.

As well as new content providers exploiting mobile, the ability of second screen companion devices, when used in conjunction with TV broadcasting, enables people to not only watch shows on their television set while sharing comments on their mobile, but are now able to also interact with the broadcast and advertising content.

A good example is the well-established music-recognition app Shazam, which has launched a new TV service that is not just a simple add-on to the voice and data functionality, but comes with new audio fingerprinting technology that recognises the audio stream. This triggers an interactive experience challenging the way the present markets connect to consumers. Users tag TV shows via their mobile, much like they have already been doing with songs, but they also gain access to information on the cast, competitions, trivia, Twitter-feeds and much more through interaction. In essence, viewing has become a far more holistic experience and allows users to interact with and personalise the content.

Coupled with the launch of 4G, streaming broadcast on mobiles will produce higher quality content, a more engaging experience and more immersive viewing experience. This is one of the most significant changes in the broadcast experience since the introduction of colour TV.

Radio broadcast is progressing in a similar way by allowing users to personalise their listening experience. Spotify recently added radio to its existing mobile app, which now includes the ability to create stations based around an artist, album or playlist, with additional songs being chosen that are similar to the ones that the user has selected. No doubt many of the other radio broadcast stations will follow suit and launch their services as mobile web or app solutions in order to cater for the next generation of radio audiences who will expect a mobile experience.

Although not yet a clearly defined media, mobile TV is at the forefront of the changing broadcast landscape. Last summer marked the launch of the Dyle TV app in the US, the brainchild of Mobile Content Venture (MCV), a conglomerate made up of about a dozen of the world's biggest broadcasting groups, including Fox, NBC and Telemundo. The app enables users to stream TV from participating channels directly to their mobile devicesbut its coverage abilities are limited and more channels need to participate if they are to succeed, by offering users more flexibility. It also lacks a DVR feature to allow users to rewind, pause and record the shows they are watching, a crucial part of watching TV wherever and whenever. However, this is only the beginning and the development of new devices reflects this.

The Samsung Galaxy Beam, launched last July, takes mobile broadcast beyond a small, handheld screen. This highlights the potential that mobile broadcast has to change the market for mobile services. The product is packed with a 15 lumens projector, allowing the user to watch anything on any surface and to share the viewing experience with those around them.

Mobile is rapidly expanding the different types of content that people are able to engage with; new apps and devices are adding greater capabilities in how broadcast can be accessed. In other words, the availability of broadcast is changing, as well as our viewing habits. Channel owners are increasingly looking for new and more diverse distribution platforms in order to maximise reach in a more fragmented media landscape. The mobile industry is providing the platform and innovative technologies to help channel owners utilise their content in new ways and reach out to today's audience. Mobile is breaking traditional barriers to consumption of content and driving broadcast forwards.

There is no doubt about it; broadcast on mobile is about to take off and channel owners and content owners alike are facing the exciting challenge of racing to be first. However, the question is not about the technology's availability to make this possible, but how the services should be designed and how they will be used. Ultimately, the service providers need to ensure they provide the best content and an engaging experience – all on the target audience's platform of choice. This will ensure their business is set and prepared to reach the next generation of consumer within the next five to ten years.


Via Virginie Colnel
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Nick Skiver's curator insight, August 13, 2013 8:28 PM

Hello! Isn't this obvious? Did someone really have to write an article about this? Walk outside and take a look around. Infact even better, what are you doing right now? Probabaly streaming the latest news on what ever subject you feel the need to at this present time. This is the world we live in today and it will only become more frequent. It's called a trend.

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The future of the web is video

The future of the web is video | Webcast Production | Scoop.it

It's the first quarter of 2013 and everyone wants to be the person to tell you what's next. I'm not sure what we all gain from it other than a solid


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How to Be a Webcasting Superstar — Right from Your Desk - OnlineVideo.net

How to Be a Webcasting Superstar — Right from Your Desk - OnlineVideo.net | Webcast Production | Scoop.it
OnlineVideo.net
How to Be a Webcasting Superstar — Right from Your Desk
OnlineVideo.net
So you've been tasked (or you decided) to produce If you're working in a small home or office with a webcast from your office.
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4K Picture becomes clearer for broadcasters | HDTV content from Broadcast Engineering

4K Picture becomes clearer for broadcasters | HDTV content from Broadcast Engineering | Webcast Production | Scoop.it
Not only does 4K provide more pixels for improved resolution, but the potential for high dynamic range (HDR) in terms of latitude and expanded color gamuts delivers greater color and contrast fidelity.
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Shirtless Justin Bieber tries to upstage Grammys, takes down Ustream instead

Shirtless Justin Bieber tries to upstage Grammys, takes down Ustream instead | Webcast Production | Scoop.it
Video streaming glitches scuppered Justin Bieber's efforts to outshine the Grammy Awards tonight. Bieber had planned to hold a live video stream to coincide with the start of the Grammys — which...
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Live streaming to 45,000 fans (or even to 34 million followers on Twitter) isn't an easy job, but definitely the way to GO!!!

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BVE 2013 - The essential broadcast and production technology event

BVE 2013 - The essential broadcast and production technology event | Webcast Production | Scoop.it
BVE showcases a comprehensive selection of products, services and technologies for taking content from conception to consumption. BVE offers you the chance
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HD Webcast Video Production: Choosing a Video Camera - Streaming Media Producer

HD Webcast Video Production: Choosing a Video Camera - Streaming Media Producer | Webcast Production | Scoop.it
This article will be the first in a series of articles on webcasting and will cover a wide range of topics including video cameras, video switchers, converters, computer inputs, audio, reference monitors, webcast hardware, webcast software, live...
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“Power Points” To Make Your Virtual Meetings Visually Entertaining

“Power Points” To Make Your Virtual Meetings Visually Entertaining | Webcast Production | Scoop.it
How many of you would bet that your audience will be multi-tasking as you host your typical Monday virtual meeting? Grabbing and holding their attention is not an easy task, but it can be done and,...

Via Lindsay Rolfson
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Joana Jesus's curator insight, February 4, 2013 4:04 PM

Put yourself in the shoes of your participants...

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The Webinar Blog: Do You Know Your Webinar Audience?

Over the last two weeks I have moderated events for several clients serving international audiences. Looking back on the webinars, I am struck by some of the differences I saw. One of my clients has been hosting professional development web...
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How Not to Film a Corporate Webinar

How Not to Film a Corporate Webinar | Webcast Production | Scoop.it
Are you guilty of committing any of the online video sins illustrated in this humorous video?
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5 Streaming Media Resources Every Marketer Should Bookmark

5 Streaming Media Resources Every Marketer Should Bookmark | Webcast Production | Scoop.it
Check out these favorite resources for best practices and tips for webcasting, webinars and online video.
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How journalists are experimenting with ‘the one-shot technique’ when telling video stories

Create. Inform. Engage. | Journalism training, media news & how to's


Via JL Andrade
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Video storytellers on the web...

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Girl Rising

Girl Rising | Webcast Production | Scoop.it
Girl Rising spotlights the strength of the human spirit and the power of education to change a girl – and the world.
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Multimedia and Video production towards equality and the best for all. It makes perfect sense to me. Looking forward to watching the doc in Europe!

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State enrolls students to webcast polls - The Hindu

State enrolls students to webcast polls - The Hindu | Webcast Production | Scoop.it

"Around 1,200 students from various educational institutes across the State were roped in to provide technical support for election officials to webcast polling from polling stations"

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Webcast technology promoting democracy, great! - Jo

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Produce a Professional-Quality Webcast

Produce a Professional-Quality Webcast | Webcast Production | Scoop.it

"The demand for live video streaming or webcasting is growing rapidly. Frost & Sullivan is predicting a compound annual growth rate of 24.8% between 2010 and 2017."

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The beauty of live events -- get it right first time!

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The Portugal Music Scene & Garagem Produções Are Proud To Present: "Live From Portugal"

The Portugal Music Scene & Garagem Produções Are Proud To Present: "Live From Portugal" | Webcast Production | Scoop.it
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Article from Mi2N 

Website: http://www.facebook.com/events/604045426276581


"Live from Portugal" is a live stream which will be aired in Portugal on the MEO Kanal as well as on SAPO PT starting on February 22nd 2013 (23h00 GMT / 18h00 EST). The Launch will also be accessible Internationally from other Countries through Sapo (www.sapo.pt) and other Services. "Live from Portugal" is designed to offer viewers intimate showcases from some of the best acts in Portugal. In addition to offering great viewing in front of a live audience, "Live from Portugal" not only reaches Music Lovers but also actively targets music Industry professionals worldwide. It opens doors to new fans and allows them to see and meet the fantastic talent Portugal has to offer in a great environment. Fans and new viewers will be offered the chance to interact by emailing questions in advance or even by email or twitter on the night of the show. Videos and information about the bands will be made available on the MEO Channel, Sapo & Ustream in advance of the show. Four acts will play with live interactive interviews between bands with the production and editing by Garagem Produções. The Portugal Music Scene, an International Development & Consultancy Service will also target "Live From Portugal" to foreign journalists, promoters, agents, labels, and bookers from around the World. Many of which have had their eyes and ears on Portugal for some time. Live from Portugal offers everyone the equal chance to enjoy a handful of great bands in a warm atmosphere through their own computer, television or even their mobile phones. The full Line up of Band names will be announced shortly on the Facebook page below. Already Mikkel Solnado and October Flight have been confirmed!

Live From Portugal will be streamed directly from the Artkafe in Setúbal Portugal on Friday 22nd Feb. For instructions on how to view the live stream Internationally or for information on how you can be in the crowd and witness these bands live, please visit our facebook event page at: http://www.facebook.com/events/604045426276581/ ;
www.facebook.com/livefromportugal  
www.facebook.com/theportugalmusicscene ;
www.facebook.com/garagemprod


Original article can be found: http://www.mi2n.com/press.php3?press_nb=161649  

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Best Practices for Building a Digital Public Relations Strategy [WEBCAST]

Best Practices for Building a Digital Public Relations Strategy [WEBCAST] | Webcast Production | Scoop.it
An all-star lineup of PR and marketing experts discuss best practices for engaging, storytelling and driving awareness in 2013.
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“Power Points” To Make Your Virtual Meetings Visually Entertaining

“Power Points” To Make Your Virtual Meetings Visually Entertaining | Webcast Production | Scoop.it
How many of you would bet that your audience will be multi-tasking as you host your typical Monday virtual meeting? Grabbing and holding their attention is not an easy task, but it can be done and,...

Via Lindsay Rolfson
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Put yourself in the shoes of your participants...

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Best Practices for Enterprise Video Webcasting - StreamingMedia.com

Best Practices for Enterprise Video Webcasting - StreamingMedia.com | Webcast Production | Scoop.it
Best Practices for Enterprise Video Webcasting
StreamingMedia.com
[Editor's Note: This is a vendor-written article.
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“Down the Nile without a paddle” - 5 established mistakes people make at webinars | Transcriptions Service

“Down the Nile without a paddle” - 5 established mistakes people make at webinars | Transcriptions Service | Webcast Production | Scoop.it
Every one can record webinar, every one can make mistakes while webinar. But They should know how to solve that issues. I've listed out some errors and the solutions for the problems in webinar
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Logitech Releases a Webcam for Video Professionals

Logitech Releases a Webcam for Video Professionals | Webcast Production | Scoop.it
The Logitech Broadcaster Wi-Fi cuts the cord with wireless streaming, and can be used in a two-camera setup.
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Online Events Producer - San Francisco, CA, United States - Job Opening at UBM Tech

Online Events Producer - San Francisco, CA, United States - Job Opening at UBM Tech | Webcast Production | Scoop.it
Location:rnrnSan Francisco, California, USArnNew York, New York, USArnNew York-Northern New Jersey-Long Island, New York, USArnrnrnrnThis is a fantastic opportunity to kick-start your career in the exciting technology media industry as an Online...
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