How to grow your SaaS Startup?
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Machine Learning Startups Snapped Up: Big Data Roundup - InformationWeek

Machine Learning Startups Snapped Up: Big Data Roundup - InformationWeek | How to grow your SaaS Startup? | Scoop.it
Apple, Intel, Palantir, and HPE were among the tech giants acquiring data analytics and machine learning companies. Here's your Big Data Roundup for the week ending August 14, 2016.
Bertrand Fredenucci's insight:
AI is all Btwinz is about! More smart use cases for clients
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Here's Why Your Startup Will Fail, And What To Do About It - Forbes

Here's Why Your Startup Will Fail, And What To Do About It - Forbes | How to grow your SaaS Startup? | Scoop.it
Right now, thousands of startups are about to shut down, close, fail, kick the bucket, croak, go belly up...die. Why? And, to ask an even more depressing question, why does it happen all the time?
Bertrand Fredenucci's insight:

Don't let you startup fail

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FAIL ACADEMY: Top Reasons Startups Fail

FAIL ACADEMY: Top Reasons Startups Fail | How to grow your SaaS Startup? | Scoop.it
The Founder Institute's Adeo Ressi, FailCon's Cass Phillipps and TechRx's Steve Hogan on why most startups don't make it

Via InfoBlaze
Bertrand Fredenucci's insight:

Why do startup fail?

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Building a Startup Growth Engine | @DanMartell

Building a Startup Growth Engine | @DanMartell | How to grow your SaaS Startup? | Scoop.it
When I first moved to San Francisco I spent the first year immersed in startup marketing. I believed that regardless of the company I eventually started, t
Bertrand Fredenucci's insight:

With all those marketing techniques... Don't forget the product ;)

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One More Time: What Drives SaaS Company Valuation? Growth!!

One More Time:  What Drives SaaS Company Valuation?  Growth!! | How to grow your SaaS Startup? | Scoop.it
About two years ago, I did a post with a chart from JMP that showed the correlation between the value of a SaaS business and its growth rate. Today, I'm back with a chart from RBC [1] that shows t...
Bertrand Fredenucci's insight:
Not so overvalued?
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6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More!

6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More! | How to grow your SaaS Startup? | Scoop.it
If you are interested in trying out some new email hacks, put aside your traditional newsletter processes and regular welcome emails for now, and try out my favorite 6 MailChimp automation hacks.
Bertrand Fredenucci's insight:

Want simple Marketing Automation? Trick Mailchimp!

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The formula for the perfect Y Combinator startup pitch - Quartz

The formula for the perfect Y Combinator startup pitch - Quartz | How to grow your SaaS Startup? | Scoop.it
If all you have is two and a half minutes, don't try to reinvent the wheel.
Bertrand Fredenucci's insight:

Successful pitch: focus & relevant

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Growth Hacking & Traction for Startups - GrowthHackers

[] Great deck on the fundamentals of gaining early traction for any startup.
Bertrand Fredenucci's insight:

Why growth matters more at start than cash flow or profit?

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How to Turn B2B Prospects Into Customers | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Turn B2B Prospects Into Customers | Convince and Convert: Social Media Strategy and Content Marketing Strategy | How to grow your SaaS Startup? | Scoop.it
You’ve successfully converted your B2B leads into prospects. Now, you have to close the deal and ensure that they become customers. Here are four useful strategies to create loyal customers and raving fans.

Via Kamal Bennani
Bertrand Fredenucci's insight:

Don't forget the end of the funnel!

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59% of B2B Fortune 500 Companies Use Marketing Automation

59% of B2B Fortune 500 Companies Use Marketing Automation | How to grow your SaaS Startup? | Scoop.it
The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickly?

Via CYDigital
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Why Btwinz cofounds Leadnovation 

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CYDigital's curator insight, March 23, 2015 5:01 PM

Here are the qualifiers: B2B companies in Fortune 500. Conclusion: plenty of room for growth. Adoption continues at the highest levels, and it is filtering down to the SMB level. If I were a vendor, I'd hit the Fortune 501-5000 hard...HARD!!!

Joe Ambrose's curator insight, March 26, 2015 10:20 AM

I equate Marketing Automation to the new restaurant in town.  You hear about it, you hear it is great, all your friends go to it and rave about it, yet you still go to the same old place to eat.   This article continues to support the fact that Marketing Automation is a viable lead generation source for not only B2C sales, but also B2B.


As detailed by a recent study in which Harvard researched 29 B2C companies and 13 B2B companies and detailed their follow-up times starting when a lead took a "hand-raising action." They found that the companies that followed up within a few hours were 60 times more likely to win the business than those who followed up later.  This is not happening in companies with manual sales and marketing processes.


Marketing Automation does take some work to get up and running, but the payback to growing top line sales is worth the investment.

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5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy

5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy | How to grow your SaaS Startup? | Scoop.it
Learn why account-based marketing is critical to the success of your B2B marketing strategy.
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If SaaS Products Sell Themselves, Why Do We Need Sales? | Andreessen Horowitz

If SaaS Products Sell Themselves, Why Do We Need Sales? | Andreessen Horowitz | How to grow your SaaS Startup? | Scoop.it
Excellent @a16z perspective on the role of enterprise software sales teams in #saas #selling http://t.co/PTbetCePSE
Bertrand Fredenucci's insight:

Why Btwinz Looks for Senior Sales is explained here:

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7 Smart Ways to Reduce SaaS Churn

7 Smart Ways to Reduce SaaS Churn | How to grow your SaaS Startup? | Scoop.it
From lifecycle messaging to retargeting, we cover 7 ways SaaS startup's can reduce churn.
Bertrand Fredenucci's insight:

Let's keep that hard won #MRR!

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Gartner Sees $1 Trillion Shift In IT Spending To Cloud - InformationWeek

Gartner Sees $1 Trillion Shift In IT Spending To Cloud - InformationWeek | How to grow your SaaS Startup? | Scoop.it
The shift in IT spending from traditional hardware and software to cloud computing will continue over the next five years. The transfer will total $1 trillion, according to Gartner.
Bertrand Fredenucci's insight:
Now I remember why I started Btwinz!
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How B2B companies automate their sales forces - B2B News Network

How B2B companies automate their sales forces - B2B News Network | How to grow your SaaS Startup? | Scoop.it
In a world of rapidly evolving buyer expectations and behaviors, B2B sales and marketing leaders need to provide their teams with tools necessary to achieve customer success and improve business results.
Bertrand Fredenucci's insight:

Once you get content, push it to your sales team!

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The 9 Marketing Disciplines of Great SaaS Companies

The 9 Marketing Disciplines of Great SaaS Companies | How to grow your SaaS Startup? | Scoop.it
Bill Macaitis, the former CMO of ZenDesk, articulates how a SaaS marketing team should operate better than anybody else I've met.
Bertrand Fredenucci's insight:

Makes SaaS marketing focus very clear!

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Customer Success: The Best Kept Secret of Hyper-Growth Startups

Customer Success: The Best Kept Secret of Hyper-Growth Startups | How to grow your SaaS Startup? | Scoop.it
“Customer success is where 90% of the revenue is,” said Jason Lemkin at the 2015 Gainsight Pulse conference. Lemkin, now managing director of Storm Ventures and software as a service (SaaS) maven at SaaStr, speaks from first-hand experience.
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The Angel VC: Hyper-growth in SaaS

The Angel VC: Hyper-growth in SaaS | How to grow your SaaS Startup? | Scoop.it
RT @bznotes: Hyper-growth in SaaS. How Slack and Zenefits are different. http://t.co/Xda1TGPiDS
Bertrand Fredenucci's insight:

Btwinz will really start in 6 month, when our portfolio will reach year 2 ;)

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SaaS Metrics for Fundraising - Inside Intercom

SaaS Metrics for Fundraising - Inside Intercom | How to grow your SaaS Startup? | Scoop.it
Interested in how web businesses go about fundraising? Check out this post on SaaS metrics by our Director of Finance.
Bertrand Fredenucci's insight:

Fundraise to offer x10 to investors!

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The Rule of 40% For a Healthy SaaS Company - Feld Thoughts

There are lots of blogs and anecdotes on (a) how to build a successful SaaS company and (b) what a successful SaaS company looks like.
Bertrand Fredenucci's insight:

Why you can be easy on profit at the start

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Mentors Are The Secret Weapons Of Successful Startups

Mentors Are The Secret Weapons Of Successful Startups | How to grow your SaaS Startup? | Scoop.it
“I’ve probably revised this investor pitch deck 200 times,” a founder told me recently. She’d met with more than 50 potential investors before closing..
Bertrand Fredenucci's insight:

Mentoring = 1/3 sounding board + 1/3 advices + 1/3 coaching

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13 Things You Think Your Startup Needs But It Really Doesn't

13 Things You Think Your Startup Needs But It Really Doesn't | How to grow your SaaS Startup? | Scoop.it
You can leave these nonessentials off your startup shopping list.
Bertrand Fredenucci's insight:

This is my Btwinz shopping list!

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We analyzed 477358 startup pitches, and this is the shockingly unoriginal ... - MarketWatch

We analyzed 477358 startup pitches, and this is the shockingly unoriginal ... - MarketWatch | How to grow your SaaS Startup? | Scoop.it
A MarketWatch analysis found that startups on AngelList compared themselves to Airbnb and Uber most often.
Bertrand Fredenucci's insight:

Soon Btwinz will be in ;)

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VC Bill Gurley has startup sixth sense: I see “dead unicorns” - Upstart

VC Bill Gurley has startup sixth sense: I see “dead unicorns” - Upstart | How to grow your SaaS Startup? | Scoop.it
Not for the first time, Silicon Valley VC Bill Gurley says he’s seeing carnage ahead in startup land, including some “dead unicorns,” a reference to companies with billion-dollar and up valuations.
Bertrand Fredenucci's insight:

Like back in 2000, don't rely on startup money!!!

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How Slack Became the Fastest Growing B2B SaaS Business (Maybe) Ever - GrowthHackers

How Slack Became the Fastest Growing B2B SaaS Business (Maybe) Ever - GrowthHackers | How to grow your SaaS Startup? | Scoop.it
[Growth Study] Though Slack officially launched just over a year ago, the app has seen truly remarkable growth in that time. At launch, in February of 2014, Slack had around 15,000 daily users.
Bertrand Fredenucci's insight:

This is growth!

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