Web Writing & Content Strategy
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Web Writing & Content Strategy
All about Content Strategy, Web Analytics, Website Content Curation, Design and Web Copywriting
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Speaking in Context: Designing Voice Interfaces

Speaking in Context: Designing Voice Interfaces | Web Writing & Content Strategy | Scoop.it

Conversational voice UIs have tantalized and disappointed us for decades. By considering technical capabilities and context of use, we can utilize voice to support natural human interactions. 

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The State of UX in 2017

The State of UX in 2017 | Web Writing & Content Strategy | Scoop.it
A list of UX Trends the team at uxdesign.cc is seeing in 2017 – from chatbots, to virtual reality, to the role of the user experience designer in shaping the future of Design.

Via Maria Pia Montoro
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Top 10 Mistakes in Web Design

The 10 most egregious UX offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.
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Guida semiseria per fare #politica su #Twitter. #ContentStrategy

Guida semiseria per fare #politica su #Twitter. #ContentStrategy | Web Writing & Content Strategy | Scoop.it
Vuoi allargare il tuo bacino di utenza? Prendi esempio dal papa e twitta in otto lingue. Leggi
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iOS Design Rules to Break #app #UX #ContentStrategy

iOS Design Rules to Break #app #UX #ContentStrategy | Web Writing & Content Strategy | Scoop.it
Reconsider using iOS recommended design patterns: Page control (dots), Submit at top, the Plus (+) and Move icons. These cause usability problems in testing.
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#SEO Guide: Content & Search Engine Success Factors #ContentStrategy

#SEO Guide: Content & Search Engine Success Factors #ContentStrategy | Web Writing & Content Strategy | Scoop.it
Search Engine Land';s Guide to SEO Chapter 2: Content Quality, Content Keywords, Content Engagement and Content Freshness.
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How Much Time Does It Take to Create #Personas? #UX #ContentStrategy

How Much Time Does It Take to Create #Personas? #UX #ContentStrategy | Web Writing & Content Strategy | Scoop.it
The size of the company and the approach taken influence the time needed to create personas, ranging from 23–103 staff hours across 216 companies.
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Generation Gap: Online Content Consumption and Age

Generation Gap: Online Content Consumption and Age | Web Writing & Content Strategy | Scoop.it
Content - How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 22, 2015 10:00 AM

Do you know how digital media consumption differs by demographic cohorts? Here is some recent research on the topic that might be surprising.

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The User Experience of Creative Sprints

The User Experience of Creative Sprints | Web Writing & Content Strategy | Scoop.it
Here’s how the role of UX has shifted from wireframing in isolation to ring leading entire teams to think about great user experience - and why that’s a great thing
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Do you own a #website? Did you know that it can have interaction costs? #UX #ContentStrategy

The interaction cost is the sum of efforts—mental and physical—that users must deploy in
interacting with a site in order to reach their goals.
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Skills and Technologies Survey 2015 - Technologies for #Help developers - WritersUA

From foundation skills like writing and editing—to the coding of content—to usability testing and user interface design, we find ourselves in a profession that is difficult to define. What is it that we really do? The objective of this survey is to take a snapshot of our collective professional life in an attempt to identify what we value in our daily work as user assistance professionals.

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How To Reduce Friction With Good Design #UX #ContentStrategy

Friction refers to anything that prevents a user from accomplishing a goal.

Friction weighs down interactions, making even the most well-designed interfaces a nightmare to use. Weightless experiences are the best experiences, so your goal is to create interactions which unravel with a natural sense of order and logic.

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7 Tricks For Insanely Successful Tweets - Twitter Counter

7 Tricks For Insanely Successful Tweets - Twitter Counter | Web Writing & Content Strategy | Scoop.it
Composing a brilliant 140 character soundbite presents its challenges. Here are seven tricks to help you get it right.
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The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC]

The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC] | Web Writing & Content Strategy | Scoop.it

As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content. BuzzStream and Fractl surveyed over 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964) - to learn how content preferences differ among these groups.Key takeaways:Late Evening, between 08 PM to 11:59 PM, is when most people like to consume content. Try to post content during this time to reach the largest audience.Don't forget to optimize for mobile. More than a quarter of Millennials use mobile as their primary device for viewing content.Don't be too wordly; all generations agree that 300 words is the sweet spot for article length.Generation X uses Twitter as a primary content sharing platform 70.4 percent more than Baby Boomers. Baby Boomers use Google+ as a primary content sharing platform 92 percent more than Millennials.Millennials prefer sharing memes 54.7 percent more than Baby Boomers. Generation X likes sharing slide-shares 49.6 percent more than Millennials. Baby Boomers prefer sharing images and videos the most.


Via Russ Merz, Ph.D., Alessandra Solito, Valentina Turchetti
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Russ Merz, Ph.D.'s curator insight, June 14, 2015 9:18 PM

Do you know how generational differences can affect your marketing content creation and delivery choices? Here's a good summary of the generation "content gap".

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16 Ecommerce A/B Test Ideas Backed by UX Research

16 Ecommerce A/B Test Ideas Backed by UX Research | Web Writing & Content Strategy | Scoop.it
Nothing works all the time on all sites. That's why we test in the first place; to let the data tell us what is actually working. That said, we have done q
Via Maria Pia Montoro
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How Netflix does A/B testing - InVision Blog

How Netflix does A/B testing - InVision Blog | Web Writing & Content Strategy | Scoop.it
ZapLabs Designer Jessie Chen recaps a recent Designers + Geeks presentation.
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User-Experience Quiz

Test your usability knowledge by taking our quiz. All questions and answers are based on articles that we published last year.
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Basic Patterns for Mobile Navigation #UX #ContentStrategy

Basic Patterns for Mobile Navigation #UX #ContentStrategy | Web Writing & Content Strategy | Scoop.it
Mobile navigation must be discoverable, accessible, and take little screen space. Exposing the navigation and hiding it in a hamburger both have pros and cons.
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Content Migration Alone Is Not An Effective #ContentStrategy

An intranet redesign must include content redesign. To maintain your content, use page analytics, display author info, and enhance your CMS metadata.
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The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC]

The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC] | Web Writing & Content Strategy | Scoop.it

As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content. BuzzStream and Fractl surveyed over 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964) - to learn how content preferences differ among these groups.Key takeaways:Late Evening, between 08 PM to 11:59 PM, is when most people like to consume content. Try to post content during this time to reach the largest audience.Don't forget to optimize for mobile. More than a quarter of Millennials use mobile as their primary device for viewing content.Don't be too wordly; all generations agree that 300 words is the sweet spot for article length.Generation X uses Twitter as a primary content sharing platform 70.4 percent more than Baby Boomers. Baby Boomers use Google+ as a primary content sharing platform 92 percent more than Millennials.Millennials prefer sharing memes 54.7 percent more than Baby Boomers. Generation X likes sharing slide-shares 49.6 percent more than Millennials. Baby Boomers prefer sharing images and videos the most.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 14, 2015 9:18 PM

Do you know how generational differences can affect your marketing content creation and delivery choices? Here's a good summary of the generation "content gap".

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When to Hide Content Behind Forms and When to Give Content Away

Understand your users’ intents and stage in the sales funnel before you gate content.
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#ContentStrategy: Related Content Boosts Pageviews

#ContentStrategy: Related Content Boosts Pageviews | Web Writing & Content Strategy | Scoop.it
7 guidelines for creating discoverable related links that follow up on the user’s current interest to encourage site exploration and reduce bounce rates.
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Don't Force Users to Register Before They Can Buy #UX #userexperience

Don't Force Users to Register Before They Can Buy #UX #userexperience | Web Writing & Content Strategy | Scoop.it
Guest checkout with optional registration on e-commerce sites simplifies the purchase process and invites users to register when they feel comfortable, rather than forcing unwanted registration.
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Skills and Technologies Survey 2015 - Skills - WritersUA

Content development skills are highly rated with writing procedures (80%) in first place. As for other aspects of content development, Task analysis (68%), Writing reference information (68%), and Interviewing (71%) are all highly rated by three quarters of respondents.

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