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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Marketing News | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.

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Gaël Berthier ArdècheTourisme's curator insight, February 19, 2014 4:36 AM
Optimiser l'experience utilisateur et le ROI grâce au eye-tracking
Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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Walmart se lance dans le drive - Altavia Watch

Walmart se lance dans le drive - Altavia Watch | Marketing News | Scoop.it
(Auteur : Hélène Cornet) Le géant américain de la distribution expérimente actuellement ce service dans le Colorado. Ce modèle, directement inventé par les distributeurs français, vise à contrer l’arrivée d’Amazon dans les produits frais. Walmart se met au drive. Le géant américain de la distribution tente l’expérience à Denver, dans le Colorado. Le projet s’appelle “Walmart to …
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http://www.atelier.net/en/trends/articles/local-stores-france-too-hesitant-adopt-web-store-approach_424073

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Quels usages pour la prise de rendez-vous sur internet - Mon client digital

Pourquoi mettre en place un service de prise de rendez-vous sur votre site internet et créer ainsi du trafic qualifié en boutique. 4 exemples à suivre.
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Local Stores In France too hesitant to adopt Web to Store Approach

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