Web & Social Trends
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Web & Social Trends
About overall trends in how people consume information
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Color Trends + Palettes :: COLOURlovers

Color Trends + Palettes :: COLOURlovers | Web & Social Trends | Scoop.it
COLOURlovers is a creative community where people from around the world create and share colors, palettes and patterns, discuss the latest trends and explore colorful articles...
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The Singularity is not coming - Cognitive Social Web - A better web, for a better world.

The Singularity is not coming - Cognitive Social Web - A better web, for a better world. | Web & Social Trends | Scoop.it
uHi dear reader. We meet again.

Given that you are tech-savvy, by that point you have almost ce...
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Protecting Twitter from its own hubris

Protecting Twitter from its own hubris | Web & Social Trends | Scoop.it
In just a few short years, Twitter has become part of the fabric of digital life. But if it pursues a future as a business instead of a quasi-public service, it may be overtaken by the same disruptive forces that led to its creation.


Do Good or Do Profit? Can u do both?

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Marketing Data RoundUp: Average revenue per social network user on the rise | Facebook's revenue per search to decline in coming years - MarketingVOX

Marketing Data RoundUp: Average revenue per social network user on the rise | Facebook's revenue per search to decline in coming years - MarketingVOX | Web & Social Trends | Scoop.it

The average revenue per user of social networks should reach $4 this year. Social network advertising average revenue per user will approach $3.50, according to a new white paper from Deloitte. These figures are an improvement from estimates of more than $3.50 total average revenue per user and $3 advertising average revenue per user for 2010, as well as hard figures of a little more than $3 total average revenue per user and about $2.50 advertising average revenue per user for 2009.

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16 Ways Your Startup Needs To Be Getting Customers

16 Ways Your Startup Needs To Be Getting Customers | Web & Social Trends | Scoop.it

As an entrepreneur I find it very important to have a large diversified distribution channel for customer acquisition. The goal of this article is to outline the plethora of distribution channels that exist for startups.

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How To Write A Killer Pitch Deck In 10 Slides | Adam Waaramaa On Entrepreneurship

How To Write A Killer Pitch Deck In 10 Slides | Adam Waaramaa On Entrepreneurship | Web & Social Trends | Scoop.it
Building a pitch deck is one of the best ways to make sure you’re answering the key questions about your startup. Use this 10 slide deck to make sure you cover the most important issues.
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TechCrunch | Raising Money 101: It’s a Selling Moment

TechCrunch | Raising Money 101: It’s a Selling Moment | Web & Social Trends | Scoop.it
The recent Broadway revival of Arthur Miller’s Death of a Salesman got me thinking about the differences between the pitches I hear from entrepreneurs, and why some succeed and others don’t.
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OpenIDEO - Home

OpenIDEO - Home | Web & Social Trends | Scoop.it
OpenIDEO is a global community that will draw on your optimism, inspiration, ideas and opinions to solve problems together for the collective social good.
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Delicious founder wants you to build micro-apps with this new framework

Delicious founder wants you to build micro-apps with this new framework | Web & Social Trends | Scoop.it
"What the heck is a micro-app," you might ask? It's the thing that Delicious founder Joshua Schachter (pictured) wants you to develop for smartphones.
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How to Get Bloggers to Write About Your Startup: Insider Advice

How to Get Bloggers to Write About Your Startup: Insider Advice | Web & Social Trends | Scoop.it
It’s every startup’s dream - to get the attention of the people who matter. You might think that refers to customers or clients, or even venture capitalists or angel investors. Nope. We’re talking about bloggers.
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Can Free Online Courses Transform the Higher Education Industry?

Can Free Online Courses Transform the Higher Education Industry? | Web & Social Trends | Scoop.it
Can Free Online Courses Transform the Higher Education Industry?


One of the most promising aspects of these online enterprises is that they could level the playing field for colleges that lack Ivy-level resources. The cash-strapped schools could, for example, ask students to download lectures from Coursera to watch on their own time as homework, and reserve class time for face-to-face interaction and discussion. Salman Khan, founder of Khan Academy, the free online education platform, is the pioneer of this "flipped classroom" model.


"There is real potential to disrupt the current higher education system," notes Jeffrey Katzman, chief learning officer at Xyleme, the Boulder, Colo.-based company that sells education tools to universities. "The most effective learning comes from a blend that enables students to use technology and online capabilities, and teachers and professors to use the class time more effectively. Professors can work with students where they are. It makes for a personalized learning experience."


But others, including Georgette Chapman Phillips, vice dean of Wharton's undergraduate division, disagree. "What you get at a place like Penn, and what you're missing with Coursera, are the people around you -- the other students. To say that it would level the playing field is a fundamental misunderstanding of college education."

What differentiates Penn, she adds, "is the professors who have the ability to go that next level. It's not only the teaching of the introductory classes. It's the application of cutting-edge research to teaching and mentoring. That's why students fall over themselves to get in."

But others suggest that for students who can't get in or can't afford to go to college, online education platforms are already proving themselves to be a decent alternative. There will always be a place for elite undergraduate education, but the access to learning and knowledge these platforms provide holds great promise.

Bilal Shah is a true believer. "The power of this lies in its global reach," he says. "Think about the kid in Africa who has a connection to the Internet and who can watch lectures on Coursera. Maybe he can take what he learns and build something great for his village. Maybe we cannot replace universities, but we can reach millions of kids who would never have had access to a Stanford class."

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Startups Are Risky Business

Startups Are Risky Business | Web & Social Trends | Scoop.it
A key message from last time was recognizing your business model, not your product, as the true product of your startup.
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MediaPost Publications Facebook, ARF Search For Better Online Metrics 06/13/2012

MediaPost Publications Facebook, ARF Search For Better Online Metrics 06/13/2012 | Web & Social Trends | Scoop.it

One example of how basic media research is in trouble comes via a question raised by Smallwood: Is a banner ad or 30-second spot more valuable? It’s fair to say that no one can answer definitively, he suggested, but there isn’t even a reliable method to make an assessment. “We haven’t given

marketers a good understanding of how to evaluate these things.”

 

Another hurdle he cited is how to track consumption across devices -- one that will increase in significance at Facebook as mobile access balloons.

Addressing the misguided focus on the near-term, Smallwood said too many research entities are spending time on custom projects -– understandable as far as paying the bills –- and not developing technology for platforms and standards that can move an industry-wide needle.

“We look a lot more like Kodak than we do like Apple, and we need to look like Apple … We need to think of ourselves as a very innovative industry,” Smallwood said.

Read more: http://www.mediapost.com/publications/article/176686/facebook-arf-search-for-better-online-metrics.html#ixzz1xgwVGeZk

 

Read more: http://www.mediapost.com/publications/article/176686/facebook-arf-search-for-better-online-metrics.html#ixzz1xgwOL3I2

 

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Customer Acquisition - Not Going Viral | Adam Waaramaa On Entrepreneurship

Customer Acquisition - Not Going Viral | Adam Waaramaa On Entrepreneurship | Web & Social Trends | Scoop.it
Telling a sophisticated investor you’re going to go viral and that you’ve got Twitter/Facebook personalities is saying “I have no idea what I’m talking about.”...
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Minimum Viable Product - #leanstartup

MVP - Mimum Viable Product: Build - Measure - Learn or How to fail as soon as possible

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427 million Europeans are now online, 37% uses more than one device: IAB

427 million Europeans are now online, 37% uses more than one device: IAB | Web & Social Trends | Scoop.it

According to IAB Europe’s most recent media consumption study, Mediascope Europe, there are now close to 427 million Europeans (or 65 percent) using the Internet across four devices – computer, mobile, tablets and games consoles.

More than one third of them (37 percent) accesses the Internet with more than one device, and IAB Europe asserts that Europeans spend 14.8 hours online per week, on average.

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