Web Presence Optimization
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) | B2B Marketing Blog | Webbiquity

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
What do buyers really want from social media? What's the source of the largest share of social traffic to websites? (It's not what you almost certainly think.)
Tom Pick's insight:

Huge collection of social media, inbound marketing, SEO, WPO and other stats from dozens of sources.

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Jeff Domansky's curator insight, January 4, 2013 3:44 PM

Tom, thanks for a great grab bag of useful social marketing material...

Web Presence Optimization
News and insights about SEO, content marketing, online PR, social media and reputation management.
Curated by Tom Pick
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Why SMB Customer Profitability requires the right Targets

Why SMB Customer Profitability requires the right Targets | Web Presence Optimization | Scoop.it
Understanding SMB customer profitability leverages working with the best customers for your small to midsize business (SMB).
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Do you assess whether your client base is based on SMB customer profitability – or legacy mindset and habits?
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These Are the 12 Best Event Marketing Tools

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. Here's what to look for in event marketing software, and 12 of the best tools to check out.
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Event teams should have tools that take the drama out of scheduling and execution by managing the end-to-end workflow from planning and logistics through registration / lead capture and follow up, whether for a single large event or a busy calendar of smaller regional happenings.
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Top Sales & Marketing Blogs —

For the 5th year running, Top Sales World has announced ​our​ Top 50 Sales & Marketing Blogs.
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For the 5th year running, Top Sales World has announced ​our​ Top 50 Sales & Marketing Blogs. The editorial team wants to re-iterate that these are all personal favorites that the team tries to read on a regular basis because of their high quality. It is an eclectic mix.
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Professional Defining Moments catalyze Your Professional Success

Professional Defining Moments catalyze Your Professional Success | Web Presence Optimization | Scoop.it
Capture the untapped value of professional defining moments. Why define yourself by job title, professional certifications or level of education?
Tom Pick's insight:
Too often, we downplay how remarkable we are. Because we believe everyone else surely must think the same way we think. We cannot believe that we are the only person who is uniquely capable of handling situations as diplomatically, respectfully, collaboratively and eloquently as we do.
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Why You Need a Video Marketing Strategy | VDO360

Why You Need a Video Marketing Strategy | VDO360 | Web Presence Optimization | Scoop.it
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As the number of people who view mobile phone videos continues to grow, video content marketers are hard pressed to optimize their video strategies. Marketers make new discoveries about the power of video every day, and companies continue to explore new ways video can reach massive audiences.
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The Anatomy of an Optimized Facebook Ad [Infographic]

The Anatomy of an Optimized Facebook Ad [Infographic] | Web Presence Optimization | Scoop.it
Check out this cheat sheet for all things Facebook advertising -- from ideal image and video dimensions, to what the most clickable ads look like.

Via Kamal Bennani
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In The Age Of Experience: The Best Brands Tell Better Stories And Make You A Part Of Them - Forbes

In The Age Of Experience: The Best Brands Tell Better Stories And Make You A Part Of Them - Forbes | Web Presence Optimization | Scoop.it
Only about 5% of the people in the room will remember the facts and figures we dole out in our next sales meetings or presentations. Sure, they look good on PowerPoint slides, but then again, who likes PowerPoint slides? If you’d rather be 10 times more memorable, try telling stories. From [...]
Tom Pick's insight:
By making your community the main character, and having a keen understanding of what your customers want, you will be able to include them in the story, in the “experience,” you are trying to tell and sell.
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The dos and don'ts of content marketing – from the experts

The dos and don'ts of content marketing – from the experts | Web Presence Optimization | Scoop.it
Would you like to boost your business blog or experiment with online video? Content marketing – from online tutorials to an active Twitter feed – is an effective tool for building awareness of your company. In our live Q&A, our expert panel discussed the trends, mistakes and tried-and-tested approaches that small businesses should consider when developing a content marketing strategy.

Via Brian Yanish - MarketingHits.com
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The Psychology Behind a Messy Office, Why Creativity Thrives There

The Psychology Behind a Messy Office, Why Creativity Thrives There | Web Presence Optimization | Scoop.it
Einstein once said: 'If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?'

Via Ross Simmonds
Tom Pick's insight:

My brain must be very busy, judging by this desk.

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Social Media, Marketing and PR: Who's Responsible for What?

Social Media, Marketing and PR: Who's Responsible for What? | Web Presence Optimization | Scoop.it
PR has changed in a major way since the advent of social media, which falls under the larger umbrella of general marketing. So, who's responsible for what?
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How to Create Pinterest Content That Connects: What Marketers Need To Know

How to Create Pinterest Content That Connects: What Marketers Need To Know | Web Presence Optimization | Scoop.it
Do you use Pinterest for your social media marketing?

Interested in better ways to connect with your audience?

People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests.

In this article you’ll discover what the Pinterest community looks for and how to create pins to get their attention.

Via Brian Yanish - MarketingHits.com
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How to Dramatically Improve Organic Search Traffic | B2B Marketing Blog | Webbiquity

How to Dramatically Improve Organic Search Traffic | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Use these four techniques to get more organic search traffic and help your website rank higher on Google.
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How to make your site stand out and use the right tools to get higher ranking.

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Get Mobile Friendly or Get Penalized in Mobile Searches: Google

Get Mobile Friendly or Get Penalized in Mobile Searches: Google | Web Presence Optimization | Scoop.it
Get vital insights to avoid getting penalized by Google mobile search algorithm update and determining its affect beforehand.
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Responsive design becomes an imperative.

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The Top 200 Airports on Twitter - One Resonance Sensors

The Top 200 Airports on Twitter - One Resonance Sensors | Web Presence Optimization | Scoop.it
Airports use Twitter as a vital tool for keeping passengers informed. Here are the top airports on Twitter, along with a count of accounts by country.
Tom Pick's insight:
So here are the top airports on Twitter based on follower count. Interestingly, five of the 10 most popular airports on Twitter are in the U.K.; just one (LAX) is in the U.S..
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How I Work It – Social Selling with Babette Ten Haken

There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Babette Ten Haken shares her proven selling practices!
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Craig Jamieson is joined by Babette Ten Haken of Sale Aerobics for Engineers. Babette takes the mystery out of social selling.
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Rescooped by Tom Pick from The MarTech Digest
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Six Digital Marketing Trends to Budget for Today [Infographic] - MarketingProfs

Six Digital Marketing Trends to Budget for Today [Infographic] - MarketingProfs | Web Presence Optimization | Scoop.it

Via marketingIO
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marketingIO's curator insight, May 16, 7:11 PM

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

Sanjana Singh's comment, December 5, 4:50 AM
Well-done! It is great that you have focused on budgets while creating the infographic on digital marketing trends. You can also refer to one more relevant blog on digital marketing trends http://www.techmagnate.com/blog/digital-marketing-trends-statistics-leverage-2017/ . I have some rare info like micro-moments, micro-influencer marketing, big data personalization model. You can surely refer to it for more info.
Tom Pick's comment, December 5, 8:31 AM
Thanks Sanjana! Glad this infographic was useful.
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11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It)

11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It) | Web Presence Optimization | Scoop.it

We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life. If you’ve ever built a content plan but your blog posts or ebooks were only met with crickets, this piece will arm you with some great insights to ensure that your blog posts get shares and your strategy never flops again.

Over the last few years, I’ve created, revised and enhanced content marketing plans for many brands and organizations. I consistently see marketing mistakes that cause strategies to go off the rails and brands to bleed money into efforts that aren’t working.

In this post, I’m going to discuss eleven content marketing mistakes I see often - and how to fix those mistakes and stop the bleeding....


Via Jeff Domansky
Tom Pick's insight:
Interesting model for content marketing strategy - a different take from the usual guides.
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Jeff Domansky's curator insight, April 19, 11:56 PM

Here's a good overview of content marketing and tips to make it work better for you.

donhornsby's curator insight, April 20, 9:44 AM
In this post, I’m going to discuss eleven content marketing mistakes I see often - and how to fix those mistakes and stop the bleeding.
 
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The B2B Lead Generation Ecosystem and WPO [Infographic]

The B2B Lead Generation Ecosystem and WPO [Infographic] | Web Presence Optimization | Scoop.it
This infographic helps marketers: understand how multiple Internet marketing channels can be combined to create an effective online lead generation campaign.
Tom Pick's insight:
While the WPO model focuses primarily on driving new website visitors, the ecosystem model extends further by incorporating conversion rate optimization (CRO) and “post-CRM” (lead scoring, lead nurturing, and sales followup) processes as well.
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Retargeting: The High ROI Tool That You Need to Be Using - V3B: Marketing and Social Media Agency

Retargeting: The High ROI Tool That You Need to Be Using - V3B: Marketing and Social Media Agency | Web Presence Optimization | Scoop.it
Not using retargeting for your B2B company? You're missing out on a lead-generating, high ROI tool. Here's why you should get started today.
Tom Pick's insight:
The world of B2B retargeting is conceptually identical to B2C retargeting, only the process takes much more time because sales and other conversions don’t happen as quickly.
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Sales to Marketing: Keep Your Crappy Content

Sales to Marketing: Keep Your Crappy Content | Web Presence Optimization | Scoop.it

Only 9 percent of content created in enterprise marketing departments is viewed more than five times by the sales department, according to Docurated's latest State of Sales Enablement report.&nbs

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Another sign of too-frequently poor alignment between marketing and sales.

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21 Advanced Strategies to Drive More Free Website Traffic Today

21 Advanced Strategies to Drive More Free Website Traffic Today | Web Presence Optimization | Scoop.it
Free website traffic is invaluable. Learn how to get more traffic (fast) at no cost, using 21 strategies to increase visitors to your site.
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Rescooped by Tom Pick from Social Media, SEO, Mobile, Digital Marketing
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6 Free Social Media Monitoring Tools: With Tips from Experts

6 Free Social Media Monitoring Tools: With Tips from Experts | Web Presence Optimization | Scoop.it

In a time where people of diverse ages and backgrounds take to social networks to post tweets, upload photos and write comments, it makes sense to track these public opinions for reasons ranging from reputation management and market research to customer service and campaign tracking. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.


Via Kamal Bennani
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Inbound Marketing: The Definitive Guide

Inbound Marketing: The Definitive Guide | Web Presence Optimization | Scoop.it
Learn every inbound marketing skill in one place. From lead generation to SEO, this guide has got you covered.
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5 Required Stops on the Road Trip to Social Marketing Success

5 Required Stops on the Road Trip to Social Marketing Success | Web Presence Optimization | Scoop.it

Social marketing success can often be elusive. It’s tricky because many business owners don’t truly know what success looks like or how to set things in place to be successful. While there’s no magic bullet, a purposeful action plan can certainly clear the roadway of any unnecessary debris. Keeping the useless noise out of your message goes a long way with customers who are looking for trustworthy, authoritative answers.


Via Brian Yanish - MarketingHits.com, Todd Von Deak
Tom Pick's insight:

Planning and analytics are key to social media marketing success.

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61 Key Social Media Metrics, Defined

61 Key Social Media Metrics, Defined | Web Presence Optimization | Scoop.it
There are so many metrics on social media that it's hard to know which ones you should be looking out for. Here we pick out the ones to know and ignore
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