Web, Mobile Marketing
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Alfredwinston from Online Marketing Tips, Tricks, Trends, and How Tos
Scoop.it!

Infographic: Why Content for SEO

Infographic: Why Content for SEO | Web, Mobile Marketing | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke, Anthony Hall
more...
Angela Watkins's curator insight, February 17, 2013 7:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 2013 7:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock - H&H Social Design's curator insight, April 17, 2013 4:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic. 

Rescooped by Alfredwinston from Time to Learn
Scoop.it!

Perfect On-Page SEO Infographic

Perfect On-Page SEO Infographic | Web, Mobile Marketing | Scoop.it

We hear a lot about on-page SEO. Just focusing on that won’t get your website to the first page of Google SERPs but without an optimized page your job is a lot more difficult. Don’t know how to get started? This infographic by BackLinko shows how you can optimize your pages for the search engines


Via Frédéric DEBAILLEUL
more...
Frédéric DEBAILLEUL's curator insight, September 18, 2013 1:48 AM

Petit précis SEO. Toujours utile...

Scooped by Alfredwinston
Scoop.it!

SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013

SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013 | Web, Mobile Marketing | Scoop.it
The study deals with the definition and evaluation of ranking factors that have a positive correlation with the front rank in Google US organic search results.
more...
No comment yet.
Scooped by Alfredwinston
Scoop.it!

The Difference Between Earned and Owned Media

The Difference Between Earned and Owned Media | Web, Mobile Marketing | Scoop.it
Here's the basics on where your content appears online and how to position yourself as an industry thought leader.

 

Creating fresh, interesting and relevant content is a new practice for many digital marketing teams. Almost any form of content created by your digital marketing team can be placed into one of two categories--earned media or owned media. Understanding the differences between these content types can focus the team's efforts and maintain truly meaningful KPIs.

 

Owned Media

This is the primary type of content your team will create on a regular basis. Owned media is all content and media that is featured in areas of the Web owned by your brand. A few examples of where you place owned media include:

 

The company blog, news area or website in generalSocial media profile pages such as the company Twitter or Facebook pageEmail marketing pagesWebinar presentationsMobile notifications inside company-owned mobile apps

 

 

Earned Media

This type of content is what really boosts digital relevancy on the Web. However, earned media is useless by itself. The same quality and frequency of published content must also appear in the brand's owned media to complete the loop and be digitally relevant. The most valuable feature of earned media is in the name --the content is so good that it earns a spot on a third party site instead of being paid for. However, just because you don't pay for the placement doesn't mean that it's free. To place earned media effectively, your team must find relevant publishers, pitch ideas, create content and follow up with each potential opportunity in an efficient manner. Examples of Earned Media Content:

 

Guest blog posts, news articles and editorialsPolls or other data resourcesResearch papers, whitepapers, guides and studiesViral videos

 

Examples of Earned Media Third Party Websites:

 

Industry organizationsIndustry partner websitesTop industry Linkedin groupsIndustry thought leader blog or websiteOther relevant blogs or websites

 

It's the combination of compelling owned and earned media that communicates digital relevance to search engines, social media websites and the world. Always keep an educational and thought leadership perspective when creating owned and earned media. This will educate the market, encourage sharing of your content and position your brand as an industry thought leader.

more...
No comment yet.
Scooped by Alfredwinston
Scoop.it!

Best SEO Tools

Best SEO Tools | Web, Mobile Marketing | Scoop.it
Your business is only as good as the tools you’re using. In new media, this means knowing what the hottest tools and apps are to accomplish business goals better and faster. Here we’ve taken the time to round up the best SEO tools out there!
more...
No comment yet.
Scooped by Alfredwinston
Scoop.it!

Why Headlines Matter for SEO: A Brief Analysis ~ SEO, Social Media and Make Money Online Blog

Why Headlines Matter for SEO: A Brief Analysis ~ SEO, Social Media and Make Money Online Blog | Web, Mobile Marketing | Scoop.it
Statistics show that 8 out of 10 users of a given site or social network platform will click on a link, whose headline they find relevant.
more...
No comment yet.
Scooped by Alfredwinston
Scoop.it!

Mobile app marketing - How to create an engaging facebook page for your mobile app tips

Mobile app marketing - How to create an engaging facebook page for your mobile app tips | Web, Mobile Marketing | Scoop.it

http://www.dotcominfoway.com/mobile-application-development/mobile-apps-marketing/

Alfredwinston's insight:

Interesing tips for creating an engaging facebook page for mobile app.

more...
No comment yet.
Rescooped by Alfredwinston from Digital Marketing
Scoop.it!

The Real World Effect- 5 tips to ensure that your Event Marketing technology delivers results

The Real World Effect- 5 tips to ensure that your Event Marketing technology delivers results | Web, Mobile Marketing | Scoop.it
The best event marketing mobile and social media apps almost always work as planned in the field.  Yet, on occasion, challenges occur when there is a differen…

Via Bill Cosgrove
more...
Ann Windham's curator insight, June 26, 2013 4:10 PM

Having problems with your mobile apps?!?

Scooped by Alfredwinston
Scoop.it!

14 Artful Internet Marketing Tactics [Free Guide] | Web Marketing Store

14 Artful Internet Marketing Tactics [Free Guide] | Web Marketing Store | Web, Mobile Marketing | Scoop.it
Need fresh ways to promote a business online? Check out '14 Artful Internet Marketing Tactics.' Topics include SEO, podcasting, video marketing, social media...
more...
WebMarketingStore's comment, September 7, 2013 5:13 PM
Quite a blog post, if I do say so myself. Thanks for sharing it!
WebMarketingStore's curator insight, September 7, 2013 5:36 PM
Practically an ebook-length blog post that well covers several key Internet marketing tactics. From social media marketing and search engine optimization to podcasting, email marketing, content marketing and more, there's lots here about it. Includes links to other very helpful resources for each of the 14 key Web marketing tactics / techniques covered.
Scooped by Alfredwinston
Scoop.it!

40+ Tools to Advance Your International SEO Process - Moz

40+ Tools to Advance Your International SEO Process - Moz | Web, Mobile Marketing | Scoop.it
When expanding your web presence to include international audiences, you're faced with a new set of challenges. In this post, MozCon 2013 speaker Aleyda Solis offers 40+ tools to help your marketing reach farther than it ...
more...
No comment yet.