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Google AdWords Bidding Strategies: The Complete Guide

Google AdWords Bidding Strategies: The Complete Guide | web marketing news | Scoop.it
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding.
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30 Infographic Resumes for Inspiration

30 Infographic Resumes for Inspiration | web marketing news | Scoop.it

A few years back, presenting an infographic résumé was something completely unthinkable, even if you were applying to a job where creativity and graphic skills were important. It simply didn’t happen. Then, with the rise of the online portfolios and social networks, it became more common to present professional background and skills with a more visual appeal.

 

Today, infographics seem to be everywhere and web services will transform your social media activity and LinkedIn profile into visual displays, making it possible for those without the necessary graphic abilities to have their own illustrated curriculum.

Though popular, the resume as infographic trend is fairly new to employers, so the best option for most professionals is to look at them as a supplement to the traditional format. If you decide to create your own, look around for examples- they range from the complex to those with a more minimalistic approach. Both types can be effective, if the objective is to stand out from the crowd...

 

Visit the link for a gallery of varied and creative infographic resumes for creative and graphic design inspiration.


Via Lauren Moss
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10 Google Analytics Advanced Segments That Reveal Search & Social ROI

10 Google Analytics Advanced Segments That Reveal Search & Social ROI | web marketing news | Scoop.it
These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits.

Via Jun Baranggan, Gilles Boutault
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