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Which Marketing Software Applications Matter to B2B Marketers? - Business 2 Community

Which Marketing Software Applications Matter to B2B Marketers? - Business 2 Community | Web-Marketing & Data Analysis | Scoop.it
Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics…
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Rescooped by Brice Delhome from The MarTech Digest
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Tracking User Interactions in Email With Google Analytics - FreshInbox

Tracking User Interactions in Email With Google Analytics - FreshInbox | Web-Marketing & Data Analysis | Scoop.it
This is a follow up to Tracking Actions in Interactive Email which covered the mechanics of tracking user interactions in email using the selective loading of background images. This post will cover how to use Google Analytics to serve up the tracking pixel and provide the tracking reports.

A not so well known feature of Google Anaytics (GA) is the ability to track email events – specifically tracking email opens. By carefully constructing your analytics pixel URL you can also use that to track user interactions in your kinetic campaigns.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via CYDigital
Brice Delhome's insight:

The nuts and bolts to get this done: CT for the details.

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CYDigital's curator insight, March 1, 2016 7:52 PM

The nuts and bolts to get this done: CT for the details.

Kabir Kumar's curator insight, March 15, 2016 6:15 AM

The nuts and bolts to get this done: CT for the details.

Rescooped by Brice Delhome from SEO Tips, Advice, Help
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Panda 4.1 Google Leaked Dos and Don'ts

Panda 4.1 Google Leaked Dos and Don'ts | Web-Marketing & Data Analysis | Scoop.it
Panda is about so much more than good content. Let Josh Bachynski give you the inside information on the highlights of what you should (and should not) be doing.

Via Bonnie Burns
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Bonnie Burns's curator insight, December 5, 2014 12:16 PM

Penguin is to SEO as kind of like Jason Voorhees, if you will. It's very scary, and it comes around every now and then and slices and dices websites. But Panda is more, in my opinion, kind of like Freddy Krueger. He's always kind of there in the background, in your nightmares, waiting to strike at any site, whether they think they're breaking the rules or not.

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Seven ways small businesses can use digital to get closer to customers

Seven ways small businesses can use digital to get closer to customers | Web-Marketing & Data Analysis | Scoop.it
customer service feedback form Traditionally, small businesses have enjoyed the service edge over their larger competitors thanks to the friendly, one-to-one customer experience they provide.
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Comment les marques doivent se servir des réseaux sociaux

Comment les marques doivent se servir des réseaux sociaux | Web-Marketing & Data Analysis | Scoop.it

Taux d’engagement en chute libre, conversion des plus ­aléatoires, activation des plus compliquées…La promesse initiale faite par les réseaux sociaux aux marques est-elle plus difficile à tenir que prévu ? Les marques ont-elles surestimé le pouvoir des réseaux sociaux ?


Quoi qu’il en soit, les plates-formes se révèlent incapables de répondre à la composante fondamentale de la relation au client d’aujourd’hui qu’est l’expérience.


Les réseaux sociaux seraient-ils devenus inutiles dans cette nouvelle ère ? La réalité est moins tranchée et réside dans la notion d’usage. Car il existe bel et bien un bon usage des réseaux sociaux par les marques.



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(Provided): 10 Ways to Prove SEO Value in Google Analytics

(Provided): 10 Ways to Prove SEO Value in Google Analytics | Web-Marketing & Data Analysis | Scoop.it
We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.

Via Nick
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Which Marketing Software Applications Matter to B2B Marketers? - Business 2 Community

Which Marketing Software Applications Matter to B2B Marketers? - Business 2 Community | Web-Marketing & Data Analysis | Scoop.it
Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics…
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Rescooped by Brice Delhome from Startup & Innovation & tech
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Qu’est ce qui fait le succès des GAFA /Google Apple Facebook Amazon/ ?

Qu’est ce qui fait le succès des GAFA /Google Apple Facebook Amazon/ ? | Web-Marketing & Data Analysis | Scoop.it

Via OLIVE
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Rescooped by Brice Delhome from B2B OP TBS
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Ten Qualitative and Quantitative User Engagement Metrics You Can Use | Data-Driven Marketing Network

Ten Qualitative and Quantitative User Engagement Metrics You Can Use | Data-Driven Marketing Network | Web-Marketing & Data Analysis | Scoop.it
I came across this (Ten Qualitative and Quantitative User Engagement Metrics You Can Use http://t.co/1p9jugvgaN #business #marketing)

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Rescooped by Brice Delhome from Référencement SEO SEA SMO
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Si vous ignorez Google+, c'est le moteur Google qui va aussi vous ignorer - #Arobasenet

Si vous ignorez Google+, c'est le moteur Google qui va aussi vous ignorer - #Arobasenet | Web-Marketing & Data Analysis | Scoop.it
Des propos très clairs de Larry Page qui devraient inciter à s'intéresser de près à Google+ pour améliorer votre référencement sur Google.

Via Arobasenet, Agence SEO.fr
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Daniel Elmaleh's curator insight, March 6, 2014 3:18 AM

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Jocelyne Turpin's curator insight, March 8, 2014 3:15 AM

E.réputation et marque personnelle sur le web...

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Matt Cutts : "ne mettez pas en ligne trop de pages à la fois"

Matt Cutts : "ne mettez pas en ligne trop de pages à la fois" | Web-Marketing & Data Analysis | Scoop.it
Matt Cutts explique qu'il vaut mieux procéder par étapes lorsqu'on doit mettre en ligne de très nombreuses pages web. Notre expérience lui donne raison...
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