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Dark social is too big to ignore

Dark social is too big to ignore | Social Media Web Marketing and Digital Communication | Scoop.it

If you've ever sent a link or copy and pasted text content in a private email or message – then you have a 'dark social' network. Chances are, this is also your real life "intimate" social network of close friends, family and colleagues and you share content with them that's particularly relevant and interesting to you. It's quite different to the content you might post publically on Facebook, Twitter, Pinterest and LinkedIn. The content and the people you share it with are selected for a very specific reason.

 

Yet, when marketers and publishers think about how people share content today, their focus is still on the "in the light" social networks....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 1, 2014 2:36 AM

Dark social in Australia is 3.5 times bigger than Facebook sharing, 75% of all sharing takes place via Dark Social versus 21% on Facebook, and 95% of Australian consumers are sharing via this channel. Here's a good look at why it matters.

John Presutti's curator insight, December 14, 2014 3:50 AM

Dark social came before FB, Twitter, and Other social media platforms and represents truly private networks.  While there will never be tools for directly tracking this sort of behaviour, any form of tracking will yield valuable insights! 

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5 brands you should follow on Instagram to learn valuable B2B lessons

5 brands you should follow on Instagram to learn valuable B2B lessons | Social Media Web Marketing and Digital Communication | Scoop.it

Instagram is still seen as B2C-centric platform. And it's a mistake.

 

There are quite a few B2B brands that do a great job -- even those in "boring" industries. I am sharing five examples in this article. I hope you will them useful. 

 

Read the post at http://www.digitaljournal.com/b2bnn/2014/11/5-brands-follow-instagram-learn-valuable-b2b-lessons/

 

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Cendrine Marrouat 

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Dr.Baburajan A.K's curator insight, November 24, 2014 6:57 AM

What Is #CoronaryHeartDisease(CHD)?Coronary Heart Disease is due to a waxy substance referred to as plaque (plak) builds up within the coronary arteries.For more details Visit here : http://goo.gl/U498I9

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Social Media Marketing Tools That Will Rocket You to Success - Business 2 Community

Social Media Marketing Tools That Will Rocket You to Success - Business 2 Community | Social Media Web Marketing and Digital Communication | Scoop.it
Social media meets marketing at its best Seventy-four percent of Internet users are registered on social media. Interesting, isn’t it? Now, imagine if your business could reach each one of them…
Clémence Marcastel's insight:

Présentation d'outils marketing dédiés aux réseaux sociaux 

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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Social Media Web Marketing and Digital Communication | Scoop.it

Declining reach, short-lived content... The end of Social Media as we know it. And what to do about it.

Clémence Marcastel's insight:

Un autre point de vue sur la présence digitale sur les réseaux sociaux

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cinselurunlermarketi's curator insight, April 9, 2015 3:08 AM

www.cinselurunlermarketi.com , seks shop

Odeyemi Adedayo's curator insight, July 23, 2015 12:47 PM

DRIVE TRAFFIC TO VIDEO AND BUSINESS CONTENT


Click here:
https://goo.gl/SxL3o1

#VIDEOMARKETING #SITETRAFFIC #VIRALVIDEO

Vladimir Petrovic's curator insight, July 20, 2016 3:44 AM
Great explanation of what we all know deep inside for quite some time.
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7 tips to write stellar blog posts

7 tips to write stellar blog posts | Social Media Web Marketing and Digital Communication | Scoop.it

Do you know that only two in 10 of your visitors will read your articles until the end? People don't have time to waste. They want to find the information they need quickly and easily. And it has to be presented in a friendly manner. Today, let's go back to the basics. Here are seven tips to format your blog posts so that they get read -- and shared.

 

Read the article at http://socialmediaslant.com/tips-write-stellar-blog-posts/

 

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Cendrine Marrouat

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Alicia Rodriguez Ruiz's curator insight, November 25, 2014 2:55 AM

Throug this Slideshare presentation Cendrine Marrouat teaches us how to write awesome posts for our Blogs. Must Read

Marco Favero's curator insight, November 25, 2014 2:58 AM

aggiungi la tua intuizione ...

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Instagram : Entre nouveaux usages et langage secret !

Instagram : Entre nouveaux usages et langage secret ! | Social Media Web Marketing and Digital Communication | Scoop.it
Dis-moi quel réseau social tu utilises et je te dirais qui tu es ! Entre les réseaux sociaux professionnels, photos, vidéos, micro-blogging ou encore le
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Pourquoi utiliser le Branding narratif ?

Pourquoi utiliser le Branding narratif ? | Social Media Web Marketing and Digital Communication | Scoop.it
Utiliser la technique du storytelling, c'est bien. L'utiliser stratégiquement est encore mieux pour une marque.
Clémence Marcastel's insight:

Le storytelling à l'épreuve de l'image des marques 

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Email marketing most effective, mobile marketing most difficult | Oracle Responsys

Email marketing most effective, mobile marketing most difficult  | Oracle Responsys | Social Media Web Marketing and Digital Communication | Scoop.it

In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings.

 

Completely understood why for it, the headline that is, speaks to the ongoing belief and faith in email marketing as one of, if not the most viable marketing channel for a variety of reasons.


Via Jeff Domansky
Clémence Marcastel's insight:

Comparaison entre difficulté et efficacité des campagnes de Marketing Mobile et Emailing 

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Jeff Domansky's curator insight, November 25, 2014 2:21 AM

Here's a good survey of what works in social marketing.

Marco Favero's curator insight, November 25, 2014 2:55 AM

aggiungi la tua intuizione ...

InfoProfitz's curator insight, November 28, 2014 12:11 PM

Interesting questions - What do you think?