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Rescooped by Jeff Berkey from Content Strategy |Brand Development |Organic SEO
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Paying for Penalties: Lies That Shady SEO Companies Tell

Paying for Penalties: Lies That Shady SEO Companies Tell | Web Development Tools and Tutorials | Scoop.it
How can a naive website owner know whom to trust when it comes to SEO? Read about the sad tale of how a shady SEO company killed the Google traffic of a website through their spammy methods.

 

If it were just a matter of the links no longer counting, it wouldn't be so bad. But these days not only does the site lose any additional Google traffic they may have gained from the bad SEO, they start receiving even less traffic than they were getting before the bad links.


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How Even 'Boring' Industries Can Create Interesting Content

How Even 'Boring' Industries Can Create Interesting Content | Web Development Tools and Tutorials | Scoop.it

Learn how to make your marketing content interesting, even if your industry isn't.

 

Here's a synopsis of some things you can do... 

 

Make Written Content Visually Digestible

Tell Your Story Visually

Interview Interesting People

Solicit Audience Opinion

Shock Them


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How to Predict Keyword Profitability in New Verticals

How to Predict Keyword Profitability in New Verticals | Web Development Tools and Tutorials | Scoop.it
Want to gauge organic keyword profitability? This four-step forecasting model will help you predict the potential value of your target keyword verticals, which should help you make a more informed business decision about where to invest capital.

 

One method of gauging organic keyword profitability and traffic potential is to run a quick and dirty PPC campaign. It's an effective way to evaluate new verticals and gathering some actual data, but it's not always a fit for every client.

 

Paid search aside, you can run a four-step forecasting model to estimate organic keyword profitability.


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Google Shopping’s Impact on SEO

Google Shopping’s Impact on SEO | Web Development Tools and Tutorials | Scoop.it

Over the next several months, Google’s free Product Search feature will start costing ecommerce sites a lot more. Since the launch of Google’s Froogle in 2002, Google has provided a free product search service. The newly launched Google Shopping marks the first time that the company has converted a free service to a pay-for-placement model. Search marketers wonder, what does this mean to organic search?


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How to Create Google-Friendly Content that Increases Your Conversions

How to Create Google-Friendly Content that Increases Your Conversions | Web Development Tools and Tutorials | Scoop.it
If you’re using SEO as a marketing strategy, you’ve probably heard about Google’s recent algorithm changes.

 

The only important note I would say is 1. Create targeted content for all of your audiences. Everything else should follow organically and really it's a no brainer.... 


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Find useful online tools for Web Development, Generators, Editors, Bulk Directory Submitters, and more.

Find useful online tools for Web Development, Generators, Editors, Bulk Directory Submitters, and more. | Web Development Tools and Tutorials | Scoop.it
Find useful free websites in Web Development, Tutorials, Internet Tools, Generators, Submission Directories, Image Tools, Domain Name Finders, Bulk Directory Submitters, Learn How To Code, and SEO Tips.
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New SEO Update Provides Tips and Warnings to Strengthen Defence Against ... - Equities.com

New SEO Update Provides Tips and Warnings to Strengthen Defence Against ... - Equities.com | Web Development Tools and Tutorials | Scoop.it
New SEO Update Provides Tips and Warnings to Strengthen Defence Against ...Equities.comNew SEO Update Provides Tips and Warnings to Strengthen Defence Against Site Slaps and Other SEO-related Issues. PR Web.
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Conversion in social media and SEO

Conversion in social media and SEO | Web Development Tools and Tutorials | Scoop.it
To make your business more profitable, you need conversion from users' activity into potential profit. There are some SEO strategies that can help you do this.

 

Conversion is everything that derives from internet activity into potential profit. It can be direct sales, public relations, brand awareness, or business relationships.


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Why you Should Add HTML5 Schema.org Markup to your Website

Why you Should Add HTML5 Schema.org Markup to your Website | Web Development Tools and Tutorials | Scoop.it
Start using Schema markup to make some small but significant gains in the search engines.

 

SEO experts agree that appropriate use of HTML5 schema mark-up has a positive correlation with improved search engine rankings, particularly if you are a local business looking to out rank competitors that operate on a similar level or playing field to your business.


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Why Link Building Strategies Fail

Why Link Building Strategies Fail | Web Development Tools and Tutorials | Scoop.it
Not all link building strategies are created equal. Learn from my mistakes and avoid these common reasons link building strategies fail.

 

First, know that the content creation process is not a sweatshop. Content should be made with a lot of blood, sweat, and tears. A case study from Salon.com illustrates this concept well. Essentially, the webiste was able to increase traffic to the site by 40% by creating 33% less content. This supports the idea that content isn't a numbers game; it's a quality game.


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Tips For Cutting Down Overhead When Managing Multinational SEO

Tips For Cutting Down Overhead When Managing Multinational SEO | Web Development Tools and Tutorials | Scoop.it
Handling established campaigns across multiple countries can quickly become a case of handling overwhelming quantities of data interspersed with never-ending menial jobs, preventing the SEO from developing their strategy to squeeze yet more value...

 

Excellent post!


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The 6 Month Link Building Plan for an Established Website

The 6 Month Link Building Plan for an Established Website | Web Development Tools and Tutorials | Scoop.it
There are an abundance of link opportunities (and challenges) that are pretty unique to an established website. Read on to see a six-month link building plan for an established website!

 

Brilliant post, chock full of links. The acquisition and optimisation of links and content for links.


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North London SEO Tips Revealed in Empower Network Blog Post by ... - SBWire (press release)

North London SEO Tips Revealed in Empower Network Blog Post by ...SBWire (press release)To help North London small business owners and entrepreneurs ensure that potential customers and clients can find their company via a Google search,...
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