Website Development and SEO
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Website Development and SEO
The aim would be to put focus on areas like e commerce, optimisation of your web site, so that your website can be turned into a fast, and productive money making machine. SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.
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Make money online without paying

Make money online without paying | Website Development and SEO | Scoop.it
Your website can capture leads for you 24 hours a day, 7 days a week, even when you’re closed.Imagine, having people asking for your product or service, without you selling them! There are people actively seeking your services or products.
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Once you have a lead you could send out a monthly newsletter by email. Once they share their email and name, you have an easy way to contact these new subscribers; not by bombarding them by email but a simple newsletter, you have a way to legitimately start a dialog with them.

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Outdated SEO Concepts People Still Think are Reality - Moz

Outdated SEO Concepts People Still Think are Reality - Moz | Website Development and SEO | Scoop.it

Digest...

 

Putting text behind an image

Put text below the fold for the users that wanted the information and keeping the current image for returning users. Balance that satisfies both user needs and the business goals.

 

Sheer number of links equals ranking

Focus on a marketing strategy that will not only result in links, but also send new customers through those links and engage the customers into lifelong evangelists.

 

Copying a competitor's actions

The way you beat competitors is to listen to your stakeholders (customers, clients, partners, employees, investors) and make decisions based on their feedback as well as what is going on in the market.

 

A loss in traffic means you've been penalized

First look into what part of the site lost traffic and where that traffic was coming from in the past few months. Did you lose traffic from organic search, paid search, referral traffic, or social media? Try to narrow down what happened and figure it out from there.

 

Duplicate content can incur a penalty

Don't fret. Take the time to visit Webmaster Tools regularly and check out your duplicated title tags and meta descriptions for an easy look into what might be causing duplicate content or crawling issues on your site.

 

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CYDigital's curator insight, September 18, 2014 7:27 PM

Each section comes with a mini-case study, so if you need more information, click through.

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Semantic + Holistic + Barnacle: 3 SEO Techniques You Probably Haven’t Heard About

Semantic + Holistic + Barnacle: 3 SEO Techniques You Probably Haven’t Heard About | Website Development and SEO | Scoop.it

'Like everything else, SEO is complicated only if you are unaware of what it is. So before moving forward, it’s advisable that you get acquainted with the basics of SEO if you are new to the game.

 

Now that you have grasped the fundamentals, let’s get going with the main agenda behind producing this post: “deviating from the traditional SEO concept and introducing 3 SEO techniques you (in all probabilities) do not know about'.


Read more at: http://www.business2community.com/seo/3-seo-techniques-probably-havent-heard-0977229#!bF6Czj


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Ken Anderson's curator insight, August 20, 2014 4:19 PM

This is an interesting discussion.

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A Small Business Guide to Picking a Reliable Web Hosting Provider - Article Setup

A Small Business Guide to Picking a Reliable Web Hosting Provider - Article Setup | Website Development and SEO | Scoop.it

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Enterprise web hosting

Enterprise web hosting | Website Development and SEO | Scoop.it
Go with the company that provides large disk house in addition to bandwidth at affordable price. This will aid you save your cash in future.
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Hosting for enterprise is an extremely responsible job. If you are looking for enterprise website online internet hosting providers, select a dependable business website hosting service. Though there are thousands of small business website hosting firms that supply lucrative costs and options in their enterprise hosting package, always confirm first the credibility and authenticity of such corporation.

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(Not Provided) Keywords, Topical Optimization and The Future of SEO

(Not Provided) Keywords, Topical Optimization and The Future of SEO | Website Development and SEO | Scoop.it
Google's decision to show (not provided) rather than keywords in Analytics has pushed SEO forward again as Topical Optimization becomes the next big thing…

http://kercommunications.com/seo/not-provided-keyword-data-topical-optimization-future-seo/

 


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Best free unlimited web hosting

Best free unlimited web hosting | Website Development and SEO | Scoop.it

Sure, you can get tons of results from search engines. But most of them turn out to be more annoying than useful. In the end, the results that we can count on are those which come from peer recommendation.

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Here you will get information and reviews of free website hosting services that offer unlimited free web hosting features like unlimited web space, unlimited bandwidth hosting, unlimited email or FTP accounts, etc.

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2013 Web Analytics Year in Review

2013 Web Analytics Year in Review | Website Development and SEO | Scoop.it

Google Analytics changes included several improvements to the user interface, the introduction of several real-time reports, new APIs and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports.


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Glossary of Terms for SEO and Social Media Marketing

Glossary of Terms for SEO and Social Media Marketing | Website Development and SEO | Scoop.it
Refer to this extensive glossary of terms for SEO and social media marketing, and learn to speak like an online marketing pro.

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Anne Canet's comment, August 21, 2013 5:40 AM
yhank you
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Increase Website Traffic - repost | SEO - Freelancer.com

Increase Website Traffic - repost | SEO - Freelancer.com | Website Development and SEO | Scoop.it
'Increase Website Traffic - repost' project on Freelancer.com. Bid on this job or post your own project for free!
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SEO techniques

"Increasing SEO is a game of patience. You are not going to realize a major change in your traffic overnight. It can take a lot of time if you are new to this. It is no different than having a brick and mortar store.

 

In recent months there has been a lot of focus on SEO techniques, considering all the changes that Google has made to its search engine ranking criteria. With all the changes, SEO firms and companies might be wondering what these changes mean and what they should be concentrating on the most. More now than ever people are wondering what makes good SEO and which practices should be put above all others."

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Software, Design Defects Cripple Health-Care Website - Wall Street Journal

Software, Design Defects Cripple Health-Care Website - Wall Street Journal | Website Development and SEO | Scoop.it
Software, Design Defects Cripple Health-Care Website Wall Street Journal The Obama administration said last week that an unanticipated surge of Web traffic caused most of the problems and was a sign of high demand by people seeking to buy coverage...
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Seven Different Kinds of Web Hosting - 21 Articles

Seven Different Kinds of Web Hosting - 21 Articles | Website Development and SEO | Scoop.it
Seven Different Kinds of Web Hosting: Web hosting is the tool which makes web sites easily accessible on the Internet. It is commonly supplied by numerou
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How to Maximize Your Company's Press Coverage

How to Maximize Your Company's Press Coverage | Website Development and SEO | Scoop.it
Here are five tips for making the most out of any media coverage you get (and of course, this also applies to content you create).

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Useful Ideas To Improve Your Search Engine Optimization! | KC SEO Company - Search Engine Optimization

Useful Ideas To Improve Your Search Engine Optimization! | KC SEO Company - Search Engine Optimization | Website Development and SEO | Scoop.it
TIP! Just because you advertise more does not mean that your rank will improve. It can help get traffic to your page, though, which is important. Now you have started your site and you want visitors, you might be wondering how to drive more traffic to it. You need to get your site appear in the search results. This article will teach you to achieve this. Look at competitors' sites' source codes found on the websites of your competition. This lets you see how the SEO on their websites and which k

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Charles Tiayon's curator insight, September 20, 2014 4:20 PM

Now you have started your site and you want visitors, you might be wondering how to drive more traffic to it. You need to get your site appear in the search results. This article will teach you to achieve this.

Look at competitors’ sites’ source codes found on the websites of your competition. This lets you see how the SEO on their websites and which keywords they use.

Meta Tags


TIP! Find out how many years of experience they have in the business. Also make sure to know what kind of risks you’re taking, and what could go wrong.


Meta tags are an extremely useful tool for optimizing your website. Description tags have great value and they will be utilized in your site coming up during a search. Make the meta tags have valuable and concise content. This type of tag usage will help to draw more guests into your site.


TIP! When creating anchor text for your website, simply using “click here” or other generic terms is not enough. Using generic anchor text like “click here” is a wasted opportunity to integrate more keywords.


Using product feeds can really help to reach new customers. Feeds can contain information about your business such as prices, descriptions and prices. Submit these to comparisons sites which compare prices and to the major search engines.

Site Map


TIP! Spiders cannot read session ids and dynamic language very well, so remember that when making URL names. Therefore, you should come up with a relevant name for each URL.


A vital step towards optimizing your search engine optimization is to include a site map for your website. Search engine spiders will crawl the site more easily with a site map of your site.A large site might need more than 1 site map. A good rule of thumb is to not have lots of links maximum on each site map.

Users aren’t going to spend time at a site unless they can find the information they need, and you can get more traffic if your content current and useful.


TIP! Use a properly descriptive title tag to make sure that search engines can best understand the content of your web page. Keep your text down to 60 characters or less, since many search engines cut off the content at that point.


Use an accurate title tag to make sure that search engines can easily find and read your content. Your title tag should be 60 characters or less, as this is the limit of the majority of search engines.They also tend to give less weight to terms at that point.

Try including transcripts for any visual or audio content on your site.


TIP! Creating a site map can help search engines classify the content on your site. The site map, or navigation bar, lets the search engines access your pages from all other pages on the site.


Don’t overextend by packing in too thin by trying to include too many keywords.Focus on the most important phrases that can improve your rank. Use Google Analytics to learn which words and phrases really bring in the most traffic.


TIP! Your website should be easy to read. The clearer and more functional you make your site, the higher the ranking your site will be on search engines.


Captions are a tremendous SEO process. This means that when you’re someone with a ton of things on a website like news articles, take advantage of this and use captions which are rich in keywords to improve your visibility and traffic.

Image Links

Image links are a role in search engine optimization.Image links only give the linked file URL for search engines effectively.

The page’s ranking will be improved, so keywords included in these tags will improve page ranking.


TIP! If you use the plural form or longer form of keywords, you will get more listings in the search results. Keyword stemming is a popular technique of some search engines.


The first sentences in your content should have terms that can also be the HTML description tag. There are search engines that utilize this information rather than the tag itself as the blurb for your site is about in their results. Poor content in this area can hurt your rankings.

Search Engine


TIP! Talk about current events and their relation to the products you are selling. This will help you get visitors that were searching for an unrelated topic.


Use plurals and longer or plural form of keywords to generate more hits on a search engine. Keyword stemming is a popular technique of search engines. If you chose a search term like “accountant” for your keyword, the search engine might not find the words banking or banker! Use keyword stemming by using a longer version of a word, using “accounting” can also grab readers who were searching for “accountant.”


TIP! Make sure you implement the use of social networking sites as a means to improve your SEO. YouTube can showcase videos of your product, while Facebook and Twitter can let you interact with clients directly.


To get a lot of traffic, you need to provide information that is different from that on other sites and other Web pages. People stay and click around your site are likely to come back a second time.


TIP! If you use a shared server, make sure you are not sharing your proxy with a site that has been banned by any of the major search engines. Sharing proxies with sites that spam or banned sites will reflect negatively on you.


Using keywords that go with your subjects will help search engines find your articles. This will make internet traffic flow to your content. Your primary keyword should be included in your article title, and in its summary and title, depending on the length of the article.


TIP! Email marketing will give you an edge on the competition. Use your keywords in the emails and include any social sites you belong to.


A good thing to remember about marketing on the Internet is to always try to tie current events and topics that have relevance to your product. This helps you bring visitors to your site is about. This also help your site to be more information to regular visitors.

Think as a consumer when you are coming up with tags to include.Determine the relevant terms that people will use in searching.

Search Engine Bots


TIP! The links throughout your site should all be interconnected and have keyword phrases within them. If the page you link to is about planting roses, be sure to use that within the anchor text.


Search engine bots seek out new material, unique content which is full of useful information, you are giving the search engine bots an excuse to drop in. People will also share your articles they are good. This will encourage people to your site.

Your website’s server needs to be configured so that it is case-sensitive with regards to URLs.


TIP!


Registering your site with multiple search engines can allow them to better crawl your website for optimized content. You will find a link for site submission on each search engine. Use strong descriptions and relevant keywords so it is categorized correctly.


TIP!


You have to make every page on your website to be unique. Your title selection should be varied and keyword focused. These are very important for search engine optimization purposes.

Use the keyword phrases in your META tags. Try to keep your keywords that are most relevant to web searches.


TIP!


If your site one related to business, getting the owner or CEO active on the site it will help boost your traffic. People like hearing from important members of the big guy himself.

Even if your pages, every title should be creative, unique and attention grabbing. The initial words are vital for grabbing reader attention.

Do not copy content from another website; if a search engine detects duplicate content on our website, Google will catch it and drop your rank.

Traffic Flowing


TIP!


As was mentioned before, SEO is essential for getting the largest number of site visitors. When your website shows up as the result of a web search, the traffic flowing to your page is increased. This article has hopefully given you some great steps to get that traffic flowing.

Many people would like to understand Search Engine Optimization Kansas City, but they don’t always know how they should go about it. This article has so much information, you’ll be ready to move forward with confidence. Use the information you’ve learned, and get busy

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EcomBuffet - Your Social SEO Resource Library

EcomBuffet - Your Social SEO Resource Library | Website Development and SEO | Scoop.it

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Bonnie Burns's curator insight, August 19, 2014 2:37 PM

How would you like access to all EcomBuffet's current reports? Check it out for your own personal resource library. Join the 17,982 others that have these free reports!

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CMS Development - Manage Content of Your Website with the Right Tools

CMS Development - Manage Content of Your Website with the Right Tools | Website Development and SEO | Scoop.it

A CMS that supports a strong online marketing strategy should be capable of rendering desired results effectively. Experts will have a number of CMS development tools to enhance your website. Some of these commonly implemented tools include Drupal, Wordpress, and Joomla.


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Why Content Strategy Is Foundational To Real-Time Marketing

Why Content Strategy Is Foundational To Real-Time Marketing | Website Development and SEO | Scoop.it

When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories.


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Use Google's Autocomplete Feature To Enhance Your Brand: Interview With Brian Patterson

Use Google's Autocomplete Feature To Enhance Your Brand: Interview With Brian Patterson | Website Development and SEO | Scoop.it

Autocomplete results for your brand will populate based on the kinds of things your brand is typically mentioned with. You can take advantage of this feature and use it to enhance both your company’s brand and your personal brand.

 


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6 Tools for Building Unique Landing Pages

6 Tools for Building Unique Landing Pages | Website Development and SEO | Scoop.it

Sending all traffic to a generic landing page can be a mistake for ecommerce owners.

Remember that shoppers who found your store via paid search are different from those who clicked on a Facebook post or Twitter tweet. Therefore, to maximize conversions, tailor your offers, designs, and calls-to-action for each traffic source. And don’t forget that shoppers increasingly browse the web on their phones. So a non-mobile friendly landing page can result in high bounce rates.

Fortunately, creating tailored or campaign-specific landing pages no longer requires coding skills. Here are six affordable tools that can help.


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Black hat SEO techniques

Black hat SEO techniques | Website Development and SEO | Scoop.it

Black hat SEO techniques are mostly adopted by people who want the changes in SERPs very quickly and for short period of time. But these are spam techniques and Black hat SEO providers often fail to notify the client that they use spam techniques to achieve those rankings.

 

A number of Black Hat vendors have turned to White hat SEO techniques over the past year; however, there are still many unethical vendors claiming to practice SEO soliciting business.

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Is there a difference between the "strong" and "b" tags in terms of SEO?

Hi Matt, In terms of SEO, what is the difference between strong tag and bold tag for emphasis on certain words of text. From the user perspective, both tags ...

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Inside the Arctic Circle, Where Your Facebook Data Live - Businessweek

Inside the Arctic Circle, Where Your Facebook Data Live - Businessweek | Website Development and SEO | Scoop.it
Inside the Arctic Circle, Where Your Facebook Data Live Businessweek Instead of relying on enormous air-conditioning units and power systems to cool its tens of thousands of computers, Facebook allows the outside air to enter the building and wash...
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NSA and GCHQ target Tor network that protects anonymity of web users - The Guardian

NSA and GCHQ target Tor network that protects anonymity of web users - The Guardian | Website Development and SEO | Scoop.it
The Guardian NSA and GCHQ target Tor network that protects anonymity of web users The Guardian It continues: "With manual analysis we can de-anonymize a very small fraction of Tor users," and says the agency has had "no success de-anonymizing a...
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How to choose best web hosting - Way2earning.com

How to choose best web hosting - Way2earning.com | Website Development and SEO | Scoop.it
Linux hosting is considered to be the  most reliable and stable hosting solution to the users. The main advantages of linux web hosting are : Linux is free to host.
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