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16 Tweetable Stats on the State of eCommerce Marketing

16 Tweetable Stats on the State of eCommerce Marketing | Web Design | Scoop.it

Marketers find or are shown tons of numbers that we use to help guide us in decisions. Sometimes making decisions based on those decisions can be really difficult, but sometimes not. In certain circumstances, the numbers give us so much insight that the right answer seems obvious.

There are times when you’ll stare at a report for hours trying to figure out what it means. The report we’re talking about today won’t be like that.

eCommerce platform MarketLive just released their annual mid-year benchmark report that tells us a great deal about where the industry stands today. Their mid-year Performance Index collected data for the first six months of 2013 from over 200 merchant websites and turned out some interesting numbers.

Read more: http://www.ezanga.com/news/2013/08/30/ecommerce-marketing-stats/

 

 


Via Igniva Solutions
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Caroline_84's curator insight, July 9, 2014 9:06 AM

This is fantastic for current ecommerce stats! Thanks for sharing!

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9 Data Sets Every Ecommerce Company Should Measure

9 Data Sets Every Ecommerce Company Should Measure | Web Design | Scoop.it

To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising.

 

Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases.

 

Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 9, 2013 7:50 PM

Great addition to any marketer's metrics toolobox.