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Social Media Marketing for Small Businesses | Design Lobby

Social Media Marketing for Small Businesses | Design Lobby | web design, online marketing & seo | Scoop.it
Welcome to the 2015 Social Media Marketing Guide for Small Businesses, a handy guide full of social media marketing tips & strategies for small businesses.
Design Lobby's insight:

Whether you are completely new to social media, or already have some experience and would like to learn more, our in-depth guide provides detailed information, actionable tips and strategies that can help your business increase brand awareness and connect with more customers.

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Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach

Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach | web design, online marketing & seo | Scoop.it
Facebook taketh and Facebook giveth away.

Marketers loudly complain about Facebook’s drastic reduction in organic reach for content on their Pages, but Facebook may be giving some organic reach back.

Two important things to know: the new source of organic exposure is only for local businesses with real geographic locations, and it includes user-generated content about those businesses

Via Brian Yanish - MarketingHits.com, Christina Guenther
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8 Social Media Mistakes That Are Killing Your Brand

8 Social Media Mistakes That Are Killing Your Brand | web design, online marketing & seo | Scoop.it

There is nothing new in this article written by Jayson Demers. However, since so many companies still use social media as a broadcasting channel, I think the reminders are vital.

 

I especially like point #1: "Not properly vetting and supervising your social media managers." The example he cites (American Apparel and its use of the Challenger space shuttle that exploded in midair) is perfect here. 

 

Jayson is also bang on when he talks about negative feedback:

 

"How you respond says a lot about your brand."


Oh, and of course, stop buying likes and followers! ;-)


Read the article at http://www.entrepreneur.com/article/242847

 

-------------------

 

Cendrine Marrouat 

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4 Key Strategies for Smarter Social Media Posting by CEOs #infographic

4 Key Strategies for Smarter Social Media Posting by CEOs #infographic | web design, online marketing & seo | Scoop.it

So, before you tweet just be ‘cool’, here are four key strategies to keep in mind for social media postings.”


Via Brian Yanish - MarketingHits.com, donhornsby
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donhornsby's curator insight, February 27, 2015 6:52 AM

If you have nothing to say, say nothing. Nothing is better than something irrelevant. Looking foolish on social media by making comments just for the sake of posting is off brand and will hurt you more than help you.

Rescooped by Design Lobby from Content Marketing & Content Strategy
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How To Structure A Killer Content Marketing Campaign

How To Structure A Killer Content Marketing Campaign | web design, online marketing & seo | Scoop.it
Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it. This couldn’t be further from the truth. Content marketing is an art, of strategy…

Via Stefano Principato
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DandAD 2013 Pencil Award Winners Announced! | Design Lobby

DandAD 2013 Pencil Award Winners Announced! | Design Lobby | web design, online marketing & seo | Scoop.it
This year saw a total of 51 Yellow Pencil and 4 Black Pencil winners were awarded to the best of the world’s design, advertising and communications work.
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Dagobert - Site of the Day October 08 2014

Dagobert - Site of the Day October 08 2014 | web design, online marketing & seo | Scoop.it
This new site is a showcase of an expertise built since 14 years in the digital A new frame that shows all ability of the agency to accompany brands on...
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New Course: Building Your Own Pattern Library for the Web - Tuts+ Web Design Article

New Course: Building Your Own Pattern Library for the Web - Tuts+ Web Design Article | web design, online marketing & seo | Scoop.it
Have you ever heard about patterns in web design? In our latest Web Design course, Adi Purdila will teach you what they are, how to build your own pattern library and how to properly maintain it.
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Best Ecommerce Product Pages: 12 First-Class Examples of Product Page Perfection

Best Ecommerce Product Pages: 12 First-Class Examples of Product Page Perfection | web design, online marketing & seo | Scoop.it
12 beautiful examples of ecommerce product pages

Via ECOMpedia.ro
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ECOMpedia.ro's curator insight, February 16, 2015 3:05 AM

Best Ecommerce Product Pages: 12 First-Class Examples of Product Page Perfection

Rescooped by Design Lobby from All about Business
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Four Ways to Increase Social Shares for your Website Content |

Four Ways to Increase Social Shares for your Website Content | | web design, online marketing & seo | Scoop.it
Are you interested in getting more exposure for your content? This article shares how to get more social shares for your website content.

Via Dinamika SOE
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Understanding User Intent Differences Across Devices to Supercharge Your Marketing

Understanding User Intent Differences Across Devices to Supercharge Your Marketing | web design, online marketing & seo | Scoop.it

Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in the form of search keywords, purchase intent, and site interactions, but it can also come from very different devices.

 

Marin Software projected last year that mobile devices would account for over 50% of paid search clicks by 2015. Additionally,eMarketer recently reported that nearly 200 million users are expected to search on mobile by 2018.With consumers increasingly using a plethora of devices for research and purchasing decisions, it’s important that marketers analyze data across multiple online environments to understand signals of intent.

 

Below are four varying factors that impact intent: the time element, local flavor, on-the-go component and functionality considerations....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 27, 2015 2:46 AM

Four key things to know about reaching consumers on various devices.

Marco Favero's curator insight, February 27, 2015 6:49 AM

aggiungi la tua intuizione ...

Rescooped by Design Lobby from Mastering Facebook, Google+, Twitter
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10 Amazing Facts About Pinterest Marketing That Will Surprise You

10 Amazing Facts About Pinterest Marketing That Will Surprise You | web design, online marketing & seo | Scoop.it
Since its inception in 2010, Pinterest has enjoyed an exponential rise in users. Here are some amazing facts about Pinterest Marketing that will surprise

Via Dinamika SOE, massimo facchinetti
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Marco Favero's curator insight, February 26, 2015 6:46 AM

aggiungi la tua intuizione ...

Créneau tourisme de villégiature 4 saisons's curator insight, April 1, 2015 9:16 AM

Voici un profil intéressant des usagers de Pinterest. Une plateforme plus particulièrement populaire  auprès des femmes de 24-34 ans (du moins aux USA).

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What Is Link-Building and Why Does It Matter in 2015?

What Is Link-Building and Why Does It Matter in 2015? | web design, online marketing & seo | Scoop.it

'Link-building is about getting the links you deserve. About going out, finding specific opportunities, and capitalizing on those opportunities.

 

Links will continue to matter in 2015, as more and more the digital world permeates into our very culture.

 

Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015'.

 

Read More: http://searchenginewatch.com/sew/how-to/2395197/what-is-link-building-and-why-does-it-matter-in-2015


Via Antonino Militello
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Marco Favero's curator insight, February 18, 2015 4:00 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, February 19, 2015 5:31 AM

What Is Link-Building and Why Does It Matter in 2015?

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Black Pencil Judging 2013 - @dandad

A must watch for anyone interested in advertising or design.
Filmed at the Hospital Club, London, this film shows inside the room at the prestigious D&AD Black Pencil Judging 2013. 
From the Yellow Pencil winning work, judges deliberated over which, if any, deserved the elusive Black Pencil.

Via TotalMad
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The Building of Memories - Site of the Day October 07 2014

The Building of Memories - Site of the Day October 07 2014 | web design, online marketing & seo | Scoop.it
Explore your memories, one floor at a time, with this Facebook integrated experience for Coca-Cola.
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Using bespoke vs commercial themes for WordPress? | Design Lobby

Using bespoke vs commercial themes for WordPress? | Design Lobby | web design, online marketing & seo | Scoop.it
Commercial themes have their place in the market: under the right circumstances they are perfectly acceptable to use. Here we take a look at what those circumstances are.
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