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Rescooped by Francesca Mattonelli from Digital Storytelling
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The Neuroscience Of Storytelling (For Presentations)

Because stories engage up to 7 areas of the human brain, stories are more memorable than facts or stats. To deliver impactful presentations, tell stories that …

Via José Carlos
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So, You're a Web Designer, Right? | Codrops

So, You're a Web Designer, Right? | Codrops | web content management | Scoop.it
What is the role of a web designer nowadays? An article about the changes that came with the awareness of responsive web design and the new workflow of designing in the browser.
Francesca Mattonelli's insight:

"We are not in a header-nav-content-sidebar-footer scenario anymore". And this is gold.

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18 punti per migliorare le tue Call To Action

18 punti per migliorare le tue Call To Action | web content management | Scoop.it
Francesca Mattonelli's insight:

quante cose ci sono da sapere sulle Call To Action! 

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Rescooped by Francesca Mattonelli from Web site & Social Media Marketing
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5 Basic SEO Tips For Beginners

5 Basic SEO Tips For Beginners | web content management | Scoop.it
Most people tend to start their own blog or website for different reasons. Some of them might want to sell stuff, earn some money blogging, build their online

Via GrupoNeo
Francesca Mattonelli's insight:

article editing tips for beginners

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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | web content management | Scoop.it
Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that.

As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art.

Let’s consider seven habits of content creation that would make Klaus Biesenbach proud. Continue reading →
Francesca Mattonelli's insight:

A complete and useful guide about content curation

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12 Common Misconceptions about Content Marketing | Jeffbullas's Blog

12 Common Misconceptions about Content Marketing | Jeffbullas's Blog | web content management | Scoop.it
The concept of content marketing is constantly evolving and we content marketers will strive to perfect it indefinitely.
Francesca Mattonelli's insight:

A list of misconceptions about content marketing

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Come lavorare sul Web (e i Social)

Come lavorare sul Web (e i Social) | web content management | Scoop.it
Una guida pratica alle professioni della Rete e alle potenzialità dei nuovi profili lavorativi 2.0 in tempo di crisi Più di 700.000 nuovi posti di lavoro negli ultimi 15 anni, un contributo al PIL ...
Francesca Mattonelli's insight:

studio interessante sulle nuove professioni del web

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Rescooped by Francesca Mattonelli from SEO and Social Media Marketing in Higher Education
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Social Media Marketing Plan - A Daily Routine

Social Media Marketing Plan - A Daily Routine | web content management | Scoop.it
A Social Media Marketing Plan that you can use on a daily basis for your daily routine.

Via Blaine Victor Morrow
Francesca Mattonelli's insight:

Le basi per pianificare la gestione dei propri canali social

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