Content curation trends
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Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] | Content curation trends |
The Internet has transformed the way consumers respond to marketing. This infographic pits outbound marketing against inbound marketing -- can you guess which one is winning?


Content publishing is perceived more and more as the winning strategy for marketing; now defining inbound marketing to distinguish it from traditionnal push-based marketing tactics.


Curation is an essential enabler in that trend, making publishing more efficient and targeted as one might wonder looking at these graphs "how the hell am I going to be able to do all of this?".

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Don't think of it as a newspaper -- it's a data platform

Don't think of it as a newspaper -- it's a data platform | Content curation trends |

Mathew Ingram makes a great point in this post I discovered thanks to Morten Myrstad: one way for Media groups to re-invent themselves is to think of themselves as data platforms and not newspapers any more.


Great point.


But I see one more: opening up to other news platforms too even if competing.


I appreciate this clearly faces cultural resistance but if you think of it really as a platform, you shouldn't be afraid to interface it with your competitors' just like Twitter has a LinkedIn App.


One missed opportunity I see that reflects this is the WSJ Facebook App: it's a great concept to let your readers remix the headlines but why not do it with non-WSJ content too? I'd love to see through a crowd sourced effort from the most WSJ active readers and curators how some WSJ-news relate to other news from say the FT or the Economist.


I’m going to make my music-industry analogy again (can’t escape my background…) but right now media groups think of building a record store or a radio station with their own artists. Imagine a radio that would play only Universal Music Group artists? It would suck, right? Yet, that’s what most media are today.


Don't you think the industry needs bold moves like this?

Via The New Company
etsyspot's comment, November 3, 2011 8:45 PM
good read. thnx designdrool abides.
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How Content Curators Are Connecting Online "Communities of Interest"

How Content Curators Are Connecting Online "Communities of Interest" | Content curation trends |

Content curation is becoming mainstream and the Guardian picked up the trend in this interesting high-level article that Giuseppe Mauriello suggested to me.

"Technology is creating new opportunities to socially interact and is also enabling end users to become their own content curator..."

But the article also describes how curation and topics are tightly connected. And also touches on the role of brands as curators, describing the business opportunity: "Communities of interest are tremendously powerful but you've got to have a reason to talk to them. Brands must create something of value for the user to earn that user's attention."

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Who Are Today’s Curators? And Where The Hell Are The Rest Of Them?!!

Who Are Today’s Curators? And Where The Hell Are The Rest Of Them?!! | Content curation trends |

Have a doubt the need for curation goes way beyond social media freaks? Here's a cry out from Ted Hope, an independant film producer, for value-adding, leading-forward curation.

This is a great read showing exactly what should be expected from curators, not just in the film industry or the art world but more broadly.

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Is more real-time information a dream or a nightmare?

Is more real-time information a dream or a nightmare? | Content curation trends |

The information overload feeling is known. But Mathew Ingram seems skeptical on whether filters will catch up with what seems to be a proliferation of new data.

I see that more as an opportunity.

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Is Content Curation Just Reinventing the Wheel?

Is Content Curation Just Reinventing the Wheel? | Content curation trends |

This question has been asked several times already but I like the way Viqi French covers it. In particular how she compares it both to an art form (think DJ's or Museums - interestingly her post is illustrated by a Basquiat painting) and to publishing a newspaper or a magazine. Obviously that last one is dear to our heart at


The other aspect I like are the best practices at the end of the article - a curation "101" if you want.


One of the things we’ve been trying to do at is to give a measure to guide your curation effort. This is how we recently introduced the score that measure how well you perform on this best practices (we have more or less these criteria than the one she lists).


We’re just at the beginning of this but we’re the first curation platform to ever do that to my knowledge.

lelapin's comment, October 1, 2011 12:02 AM
there is a frustrating point to this though: one may have several interests in life and several topics to cover them all is cumbersome and time consuming. I chose the option of maintaining only one topic where I put anything and everything that is of interest for me.
Therefore I'll never score high in your system.
Guillaume Decugis's comment, October 2, 2011 10:33 PM
Well you seem to have 73 which isn't bad at all ;-)

One thing we noticed ever since we started and that we don't want to change: a topic is one thing to someone and another to somebody else. Some have very narrow definition, some much wider.

But what we want to emphasize and encourage is how much context is given through the editing work by the curator. As well as the depth and the freshness of the topic. Among the key criteria.

Hence, you scoring quite high ;-)
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Why Curated Online Magazines Are the SEO Future

Why Curated Online Magazines Are the SEO Future | Content curation trends |

Interesting article which echoes what we've seen in our own analytics at, with more and more trafic coming from Search as Google indexes pages.


As Cath Pope's write in this post: "Google loves contextual links – SEO starts with good content".


Picking up social signal from algorithmic noise seems to have been the focus of Google's Panda update.


All for the better in my opinion.

Via Robin Good
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Web 3.0+ and Collective Intelligence

Web 3.0+ and Collective Intelligence | Content curation trends |

"Let’s focus on the resulting element — the “collective intelligence”. Think about it as billions of human brains working using future super computers as a platform. Massachusetts Institute of Technology (MIT) professor Srini Devadas described “collective intelligence” as consisting of two pillars: cloud computing and crowd computing. Cloud computing is using the Internet as a platform and making access to information available to everyone. Crowd computing, according to him, involves the analysis of information into “collective intelligence” far beyond what we have today."

Via Zaq Mosher, Howard Rheingold
ghbrett's curator insight, December 14, 2012 3:12 PM

A good article about where we are now with the Web and All it's resources. Then it presents a scenario for Web The Next Generation or Web 3.0. This is a good read for folks needing more background and added foresight on how to manage the overwhelming abundance of what it is we call the Web.

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New Research Finds the Curation vs Creation Sweet Spot

New Research Finds the Curation vs Creation Sweet Spot | Content curation trends |
Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward.


If you read this topic, you probably agree with that starting quote. What's interesting in this post by Argyle Social on Convince & Convert is that it's one of the first quantified analysis I saw that proves the point by measuring out both the click through rate on sharing and the conversion rate thereafter.


The conclusion? 


Neither curation nor creation wins but a mix of both. As what some of us intuitively thought ( or Jeff Jarvis when he says "Cover what you do best / Link to the rest", as a new rule in journalism).


To go further on this, I'd love to isolate the case that happens when your curation is on your site. This is typically something we believe in at and that led us to release the " everywhere" features (, enabling you to mix curation and creation by sharing to blog platforms such as Tumblr or Wordpress. And also adding more context than what you would in a short tweet, highlighting content, enriching it or showing related content.


We'll see if maybe we can find out a way to do that type of analysis at some point and see whether it's the ultimate sweet spot.

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The End of Social Media 1.0 Brian Solis

Interesting post by Brian Solis.

Among other things, I think he makes a useful distinction when, quoting Tom Foremski, he points out that there is not as much social media than there are media distributed socially. The distinction is subtle but real: are we moving to an era where media are going to become collective work?

That certainly is one of the ambition of social curation in my opinion. And it should! If we want to add value to an audience (as Brian rightfully highlights as a key objective of social media beyond 1.0), you need to have them join and participate in the publishing itself and not just the comments or... the reading.
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Evolve Beyond Curation: Add Context, Lead Your Category

Evolve Beyond Curation: Add Context, Lead Your Category | Content curation trends |

Interesting reminder of what the curation opportunity is all about: not making lists but giving context.


Another way to put it is that filtering is only part of the value. Probably one where algorithms are good at. But as human beings,  we should aim higher.

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Social brand curation: interesting examples

Social brand curation: interesting examples | Content curation trends |
"How brands tell their stories is going to be a cornerstone of future operational success. Good social brand curation creates compelling and credible stories based on the logic of the data and the magic of the people." Interesting to read if you were not yet convinced about how important social curation is for brand building but also to see cool concrete examples.
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SXSW 2012 - Signal beats Noise: Find your voice thru curation

Whether you're planning to attend SxSW 2012 or you're just interested in following up, here's the panel proposal Steve Portigal put together with Michael Magnolis, Ned Hepburn and myself as participants. Feel free to support us by voting it up! Here's an excerpt of the pitch: "Beyond the emphasis on building your Personal Brand, we believe that today, to be a leading edge professional/creative/entrepreneur/designer/innovator you need to carve out your own territory and have your say."
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6 Traits of Highly Effective Content Discovery Engines

6 Traits of Highly Effective Content Discovery Engines | Content curation trends |
With the increasing need for relevant content, Discovery engines are becoming tools that save time and encourage effective information consumption.

Though coming from a company in that space (and therefore probably not totally objective on the topic), I found this analysis interesting to share.

What makes discovery? How does it differ from search? Why humans are important? These are a number of questions that are important to understand how the content curation, publishing and distribution cycle can be improved.

The article was written by Romain Goday (who's in charge of Web Marketing for Darwin).

Romain Goday's comment, November 11, 2011 1:16 AM
Thanks for Scooping It and congrats on public launch
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Creation, Curation, Ethics of Content Strategy (by Margot Bloomstein)

Those of us who saw Margot Bloomstein at SxSW 11 really liked her presentation : her talk was very subtle and precise as she went out to analyze and define what the key core aspects of curation were.


This is an update which is worth browsing as well (even if you saw the first one): this really is very interesting to those of us who try to come out with the best ways to evangelize curation best practices (just like we recently did at by being the first curation platform out there to introduce a score).

What she articulates really well is how ethics constraints and efficiency goals are nicely articulated when it comes to content publishing: it all resolves around the value-add you bring.

As I've said before, one of the very first step one can take in that direction is to be focusing on a given topic. We've observed that many times now by seeing some curators emerge with strong trafic in spite of relatively small social media presence. It never stops to surprise us but it also feels good: adding-value, focused curators are being rewarded over time.

So she really makes a strong point aroung the importance of bringing back meaning in the game: that's what curation is and should be about.

Via Giuseppe Mauriello
Guillaume Decugis's comment, October 31, 2011 12:43 PM
Thanks Robin: good article as well and yes, good point on attribution being key.
Robin Good's comment, October 31, 2011 12:49 PM
Thank you Guillaume for your positive feedback!

Consider for example that if you curate something and then another curator republishes it. All fine. You get credit. But then if a second and third curator do the same, the credit gets lost unless they do something manually.

This is just a consideration on which to think, as the attribution and credit element will gain strength in the coming months.

Scoring: that's another weak point. I have looked closely at the scores gives out and I remain very perplexed of how certain low-quality channels can get such high scores. Something not right in there as well that needs looking into.

:-) Keep it up!
Guillaume Decugis's comment, October 31, 2011 12:51 PM
Yes. Good points. Thanks for sharing!
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The art of Content Curation (video)

Pretty informative video by Idio on why curation matters for business and how to do it.

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Siri, Quora, And The Future Of Search

Siri, Quora, And The Future Of Search | Content curation trends |

Dan Kaplan of Twilio imagines a future where Siri integrates Quora and sees it as a complete game-changer. 

I won't go into whether Quora has been to much overhyped or whether it's under-rated right now. I have no ways to predict whether it's true or not but what Dan sees in Quora is that they've built a way to extract "high-quality experiential knowledge out of humanity’s collective head and getting it into structured form on the internet" and also use "humanity’s collective wisdom to rank it".

What's interesting is the way this is being done: by combining social activities and human input with algorithms. This reminds me of the humanrithm concept and the quality equation of Tim Greenhalg.

This article looks ahead but it resonnates with a simple reality: I end up searching Quora a lot more than Google for certain types of questions. When I want a human opinion, some added value and background and not just top-SEO'ed commercial links. You should check some good examples here:

There seem to be a lot of potential for curated search, all the more if a human voice is actually its user interface. So yes, Google, pay attention!  

janlgordon's comment, October 17, 2011 2:02 PM
This is a great piece!!
Guillaume Decugis's comment, October 17, 2011 2:05 PM
Thanks Jan. I think so too. Some people have discounted Quora rapidly but the quest to organize collective human intelligence is a great one.
janlgordon's comment, October 17, 2011 2:10 PM
I couldn't agree with you more - knowledge networks are the way of the future. Quora is playing a huge role in this area.
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Content curation is in the DNA of all journalists

Content curation is in the DNA of all journalists | Content curation trends |
Journalists have been curating content for years. It’s always been an integral part of newsgathering. We may not have called it curation, but we were doing it all the same. In fact curation is an essential part of our job.


Interesting reflexions from Dave Brewer on how new technology has not created curation but changed the way you could perform it in a News Reporting and Journalism environment.


While there's clearly an opportunity at democratizing media creation and make it available to all through the new social media revolution, it's refreshing to see journalists also embrace these changes and turn them into benefits to improve the way they work.  

Via Lurene Kelley
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What The Data Says About Our Twitter & Facebook Assumptions

What The Data Says About Our Twitter & Facebook Assumptions | Content curation trends |

This post by Nicole d'Alonzo  gives a number of conclusions from a study by Argyl Social on Facebook and Twitter usage.

Some of these findings on the "curation vs cration sweet spot" have been mentionned already but some interesting new ones were shared, especially on RSS Automation, scheduling and the limitations of Hashtags.

Sakis Koukouvis's comment, September 28, 2011 4:10 AM
"Hashtag Stuffing Doesn’t Work"
I knew it!
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With WSJ Social, the Wall Street Journal wants every user to be an editor

With WSJ Social, the Wall Street Journal wants every user to be an editor | Content curation trends |
The paper explores a new way to distribute its content — through the crowds of users on Facebook.


"With WSJ Social, the Journal is purposely “navigating the content within the app around people,” Baratz told Megan Garber who wrote this article, and making “every user an editor”.


“We really want to show that it’s not a game,” Baratz continues. “We really think that these people are curators,” doing important distributive work that, at scale, could prove immensely valuable to the WSJ.


Now that's democratizing curation.

UPDATE: so now I've played a bit with the App and my first feelings are that it's a great idea but... why Facebook? Facebook is to me the last place I want to pollute my friends' news feeds with WSJ serious type of news. I'd love to tweet them or G+ them but Facebook is for my friends, not my interests.

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Creating Community By Curating Content

Creating Community By Curating Content | Content curation trends |
I think this post is touching on an interesting aspect of curation that is sometimes undervalued. While there is a growing understanding that curation makes your publishing easier, I fully agree that the value is also in the creation of communities.

That's a constant feedback we get at : people initially perceived it as a tool but its long term value is more to be a community platform, something we've seen happening and encouraged by introducing social features such as suggestions, follow, re-scoop, etc... (

And when you combine curation with a topic centric approach, this community aspect becomes even stronger as now people can identify similar interests.

Interestingly, I didn't discover this post myself but through Giuseppe Mauriello's topic, (which happen to overlap with mine to some extent while we both have our own editorial line and style). And looking further, I also realized Jan Gordon presented this post as well, also showing excitement on the idea of creating a community through curation, something I wasn't surprised by as I had a chance to discuss that with her at the last 140 conference. (See her post here: ). So from being initially the only curator on this topic, I had the pleasure and satisfaction to see a number of other curators cover it and add their own thoughts, context and vision to the subject, progressively building ties with one another and making connections and conversations.

This community effect is now fully at work. Not just on this topic but on many others.
Via Giuseppe Mauriello
Giuseppe Mauriello's comment, September 17, 2011 3:12 AM
Hi Guillaume,
thank you so much for sharing and mention!
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You just shared a link. How long will people pay attention?

You just shared a link. How long will people pay attention? | Content curation trends |

The bitly blog examines the half-life of a shared link. 


The answer? Just about 3 hours on Twitter as this great analysis from shows (thanks to @SBAnderson for having shared it on from which I re-scooped it). 


This reminds me of what I once wrote on our blog here:


For those who want to be heard, this is one of the biggest downside of Social Media today (vs Search for instance).


As Ì explained, at, we're firm believers that a topic-centric approach using curation can and will increase the overall lifetime of content.


What's your own experience like on that matter? 

Via SBAnderson
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Become a Content Curation King

I see more and more of these lists. Sign of democratization for curation?

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Accessibility vs. access: How the rhetoric of “rare” is changing in the age of information abundance

Accessibility vs. access: How the rhetoric of “rare” is changing in the age of information abundance | Content curation trends |

Have you ever felt like "hey! I'm not going to read this now because I can always find it later on the Web"? 


Maria Popova explains how abundance replacing scarcity totally changed the way we looked at content and ended up answering yes to this above question.


Quoting her: "You can be the sole owner of a Jackson Pollock or a Blue Mauritius but not of a piece of information — not for long, anyway."


Which makes the Pollock still valuable and worth our attention vs information.


So how do we change that? Curation, she answers. Good curation.

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A New Model for Business: Curating the Best Like a Museum

Choice is good but too much choice kills choice. This is a great article by Carmen Nobel for the HBS explaining how, in a society of abundance, making choices for your consumers, ie curating the best, is developping into a new business model. 


This makes me think of the Ventes Privées or the Groupon model in commerce, the Wonderbox model in leisure or... the Apple Store featured section.


(Rescooped from Robin Good).

Via Robin Good
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