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Reading - Web and Social Media
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Web and Social Media Topics for Financial Services
Curated by
Colin Williams
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Whether you love it, loathe it or simply fail to get it, the Australian Stock Exchange says social media is something you can no longer ignore.
Colin Williams's insight:
Message to all companies from the ASX - Take more notice of Social Media or face the consequences
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Identifying and winning new clients is the foundation of any business that wants growth - But where do you start? Many of you will be reading the newsletter fo
Colin Williams's insight:
Latest newsletter for June - Note: To get all newsletters you must subscribe as not all newsletters are published to the website.
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Many people get frustrated with Twitter as it often seems difficult to capture what is important for your business from all of the noise. This can be easily r
Colin Williams's insight:
Latest post to help people better use Twitter with some great tools and tips. Have any tips of your own? Would appreciate you sharing them.
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To get customers interested in what you're selling, make your sales message about your customers.
Colin Williams's insight:
Great tips - simple but effective.Time to review my on sites
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What gets measured gets done! Measuring your activity on the web and social media should be a structured to ensure the right people have the right information.
Colin Williams's insight:
Free worksheet for small businesses to measure their effectivness on the web and social media. The only way to improve your marketing is to first know how effective you are right now.
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Let’s explore some businesses that are using video in clever ways and in places you’ve never dreamt of. What happens when you click unsubscribe on one of the daily emails you receive from Groupon?
Colin Williams's insight:
Good insight and ideas for using video in your business.
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This post has been written from my own personal Twitter experience and observations. It has been specifically written for financial services firms and profess
Colin Williams's insight:
Written through my own experience and observations. Focussed on Financial services but would hold true for most businesses
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Keeping track of your thoughts has never been easier with Google Keep. With this neat little extension for Chrome, you can create checklists, type notes, and upload and annotate pictures in seconds... Via Cendrine Marrouat - cendrinemarrouat.com
Colin Williams's insight:
Another way to save notes on the fly. Not convinced that this adds value but for chrome users it could come in handy. I'll stick to my combination of creating Tasks, Calander events and Evernote 
Cendrine Marrouat - cendrinemarrouat.com's curator insight,
May 2, 2013 4:00 AM
I have been playing with Google Keep for the last hour to review the extension. I wish I had an Android phone to test the options there.
The only thing that I can say is that it's pretty awesome. It's a basic extension but it does its job. 
Cindy Austin's curator insight,
May 2, 2013 9:13 AM
May not need to hire an assistant just yet! Going to give Google Keep a try.
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Find out how to identify your target client and categorize social networks accordingly so that you can focus your efforts on the networks that present the best possible return on your investment. Via Cendrine Marrouat - cendrinemarrouat.com
Colin Williams's insight:
A good idea to knaw where you should be spending you time on social media. It should always boild down as to where you clients and prospects are. Good info here plus a great infographic
Cendrine Marrouat - cendrinemarrouat.com's curator insight,
April 26, 2013 11:21 PM
Social media is not a one-size-fit-all field. What works for an industry or a business may not work for others. And being on Facebook or Twitter is not a prerequisite for success. It all depends on your audience and where they like to hang out.
In his article, Mike Allton shares the technique he uses to help his clients feel less overwhelmed by social networking. He calls it the "Three Tier Approach". 
Paula Correia's curator insight,
April 28, 2013 7:18 AM
Mantenha a sua sanidade e priorize as Redes Sociais.... "OK, então agora que tem um site para o seu negócio, é hora de se manter ativo nas redes sociais. Vá em frente e crie contas, para si mesmo, no Facebook, Twitter, Google+ e LinkedIn, e não se esqueça de que o Facebook, o Google+ e o LinkedIn também têm páginas especiais para empresas que precisa ser configurado e estar ativo. Em seguida, crie perfis no YouTube, Flickr, SlideShare, Quora, Foursquare eo Yelp, MySpace, Bebo, Orkut, Viadeo, Vinha, Pinterest e Instagram, e passe o tempo, todos os dias, a seduzir seguidores em todas as redes. Ah, e deve manter-se atento ao aparecimento de novas redes sociais de modo a que possa juntar-se cedo e obter assim uma vantagem sobre a concorrência ".
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Across the financial services industry, marketers are realising the potential of social media as a gateway to the ‘investor supermarket’. ...
Colin Williams's insight:
A blog written to highlight how businesses and advisers are fine tuning their marketing by tapping into social media conversations. A threat to many, a massive opportunity to others!
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Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is. Via Martin Gysler
Colin Williams's insight:
Good article - highlights what we know in life - you have to stick at it with a plan if you want to get ahead. Just having a go and hoping for the best normally results in tears. 
Martin Gysler's comment,
April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Tentronix NZ's curator insight,
April 23, 2013 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!! 
Angelica Laurencon's comment,
May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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Here are tools to help you generate revenue with social media. They will help you collect, manage and filter information to build relationships and make sales.
Colin Williams's insight:
Great article and includes Nimble - A tool that is now available throgh Humble Financial Services |
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Colin Williams's insight:
The need for context with your content - Must read for those businesses who publish content without thinking
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Instagram video, a new feature of Instagram 4.0, is now available for download, and here's a pictorial view of how to use it.
Colin Williams's insight:
What everyone is talking about right now, 15 second videos! YouTube must be wondering what all the fuss is about.
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This page highlights a 'tagged' process to enable you to watch key segments of videos, quickly and easily. We are testing the software on our website. Howeve
Colin Williams's insight:
Using some unique software here to tag videos - Looking for feedback. Cheers
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list functionality on May 30th to increase the amount of lists you can create from a mere 20 to 1000, and to allow each list to hold 5000 Twitter members, Via Michael Q Todd
Colin Williams's insight:
Building lists for Twitter should be a priority. Twitter just made it a whole lot better
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The definition of Engagement in social media marketing is sometimes a bit cloudy. I would describe social media engagement as listening, responding and communicating with your social community. It ...
Colin Williams's insight:
Nice to engaged but are you getting reuslts? Don't forget the main game if you use social media for business opportunities.
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Why should you bother using tools like Vine and Instagram, and the like? That question was asked to me by Pam Vitaz, and she asked it somewhat in this context (my words not hers): Vine's interestin...
Colin Williams's insight:
Why should you usedifferent social media tools? Often the ansers is 'why not?' As Chris states they can be a fun, simple and express yourself in different ways.
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Do you know that YouTube receives at least one billion unique monthly visits? If this number is not mind-blowing enough for you, here is another one that may change your mind. People watch six bill... Via Cendrine Marrouat - cendrinemarrouat.com
Colin Williams's insight:
Like your stats?- YouTube stats are mindblowing. No wonder traditional TV is struggling. If you are in business and not on YouTube, think again
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This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Colin Williams's insight:
If you want to get noticed by Google - short sharp catchy pots are not the way to go! Good read, lots of tips
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If you miss the joy of sending and receiving postcards, I have a surprise for you. With SnapShot Postcard, you can send custom picture postcards to anyone in the world from the comfort of your own ... Via Cendrine Marrouat - cendrinemarrouat.com
Colin Williams's insight:
This is a clever idea (a few on the market). I have used the system a few times and it's really great. You can persoanlise the photo and send as an image without finding stamps and a visit to the post office.
Cendrine Marrouat - cendrinemarrouat.com's curator insight,
April 29, 2013 9:27 PM
If you miss the joy of sending and receiving postcards in the mail, here is something that you will surely enjoy!
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It’s hard to argue that social media tools and technology is not an important part of your social media strategy. It’s one of many ingredients you need
Colin Williams's insight:
Great set of tools here. We worth a look for the web and social media enthusiast.
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Social Media Marketing World had some of the top social media experts in attendance. Here are their best tips from the 2 day conference.
Colin Williams's insight:
A great list of tools and ideas for social media
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Great post from Tony Vidler - Aimed squarely at financial advisers, must read before you buy that CRM