Digital Web Analytics & Optimisation
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How to Create Buyer Personas With Google Analytics |

How to Create Buyer Personas With Google Analytics | | Digital Web Analytics & Optimisation | Scoop.it
Build buyer personas from information found in Google Analytics, and the social media networks or forums your targets frequent.
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Google Announces An Online Data Interpretation Class For The General Public | TechCrunch

Google Announces An Online Data Interpretation Class For The General Public  | TechCrunch | Digital Web Analytics & Optimisation | Scoop.it
Google has launched its own Massive Open Online Course (MOOC) to teach the general public how to understand surveys, research, and data. Called "Making Sense..
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Paid-Owned-Earned media in a digital analytics framework

Paid-Owned-Earned media in a digital analytics framework | Digital Web Analytics & Optimisation | Scoop.it

In digital analytics, you can segment paid, earned and owned media to advance your understanding of your online activities.  Paid-Owned-Earned media pioneered by Nokia can be a powerful...

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Paid-Owned-Earned media pioneered by Nokia can be a powerful framework not just for marketing but also analytics. What could go wrong?

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Social, Search & Direct

Social, Search & Direct | Digital Web Analytics & Optimisation | Scoop.it
Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.
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You should demand a easy to glance reports from your web analyst. 

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Turn Google Analytics into A/B Testing Tool with Content Experiments API

Turn Google Analytics into A/B Testing Tool with Content Experiments API | Digital Web Analytics & Optimisation | Scoop.it
Over the last year, Google has been tracking feedback on its Content Experiments testing tool, and now it's been released as an API so testing website changes can be done without redirects.. Topic: Customer Experience
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Generating Leads from Google Analytics

Generating Leads from Google Analytics | Digital Web Analytics & Optimisation | Scoop.it
For a client, I filters out internet service providers (ISPs) and home users, showing only relevant leads in Google Analytics so he know where his website visitors work. This information is then put...
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Google Analytics Configuration Tool

Use this Google Analytics URL builder to easily add campaign tracking code to your URLs. With the URL builder you’ll be able to see which link share activities are sending the most traffic and conversions.
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Use this to create unique URL for your marketing campaign so they can be track in Google Analytics.

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A/B Experimenting: Perform Tests That Can’t Be Ignored

A/B Experimenting: Perform Tests That Can’t Be Ignored | Digital Web Analytics & Optimisation | Scoop.it
If you want to convince people to change the way they do something, you’d better make a solid argument as to why, especially when it comes to A/B testing. So what’s the best way to convince people? Treat your A/B tests like the experiments that they are. Outline your experiment, compile your data, and let the numbers speak for themselves.
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10 must-know digital marketing statistics to inform your marketing in 2014 - Smart Insights Digital Marketing Advice

10 must-know digital marketing statistics to inform your marketing in 2014 - Smart Insights Digital Marketing Advice | Digital Web Analytics & Optimisation | Scoop.it
Key questions to ask and insights to use when deciding on the best investment of your precious time and money Using the latest insights showing how consume. Marketing topic(s):Marketing innovation. Advice by Dave Chaffey.
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You won’t believe Upworthy’s new way of measuring audience engagement until you read it

You won’t believe Upworthy’s new way of measuring audience engagement until you read it | Digital Web Analytics & Optimisation | Scoop.it
"Attention minutes" combine traditional metrics with measurements aimed at figuring out how much time readers really spend with content.
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Google Analytics + R = FUN!

Google Analytics + R = FUN! | Digital Web Analytics & Optimisation | Scoop.it
The scope of this post it to show how simple it is to get data out of the Google Analytics and create your own reports (that you hope that they can be semi-automated at least) and you favourite sta...
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 To get data out of the Google Analytics and create your own reports and statistical graphs using R  

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The Marketer's Guide to Google Analytics: How to Extract Numbers That Drive Action - - The Buffer Blog

The Marketer's Guide to Google Analytics: How to Extract Numbers That Drive Action - - The Buffer Blog | Digital Web Analytics & Optimisation | Scoop.it
Admission time: I don’t know much about Google Analytics. In fact, I generally gloss over when I read anything about it, since I usually find it all quite overwhelming and hard to understand. And not that much fun, to be honest.
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Calculating True Conversion Rate in Google Analytics

Calculating True Conversion Rate in Google Analytics | Digital Web Analytics & Optimisation | Scoop.it
Learn to calculate the true conversion rate in Google Analytics. (Calculating True Conversion Rate in Google Analytics http://t.co/vTeQQvPLCJ)
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Case Study 1 : A 46% improvement for the website sign-up page - Get Optimise

Case Study 1 : A 46% improvement for the website sign-up page - Get Optimise | Digital Web Analytics & Optimisation | Scoop.it
Tasked by client to improve his web page to increase sign up for his online tax return web services. Based on the existing design, I made minor changes to the sign up page and test it with real website visitors. As the result shows, the tweaked design (variation 1) results in a 46% improvement – more …
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GOOGLE ANALYTICS TIPS FOR SMALL BUSINESS OWNER Part 1

GOOGLE ANALYTICS TIPS FOR SMALL BUSINESS OWNER Part 1 | Digital Web Analytics & Optimisation | Scoop.it
As a small business owner who has installed Google Analytics on your website,  do you encounter problem such as 1. How do I go about making sense of my web analytics data?   2. Where shall I...
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Advanced Google Analytics for Startups - Treehouse Blog

Advanced Google Analytics for Startups - Treehouse Blog | Digital Web Analytics & Optimisation | Scoop.it
Growing a business is an endless cycle of experiments. You get an idea about why some part of your business is going the way it is, you tweak things a bit to test your idea, and then you review the …Continue reading →
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Top 10 Things to Measure in Google Analytics

Top 10 Things to Measure in Google Analytics | Digital Web Analytics & Optimisation | Scoop.it
What are the most important things to track in Google Analytics? WebLink International, which provides membership management technology to business associations and other member based organizations, just issued a new, free e-book that might help you answer that question. Topic: Customer Experience.
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To Understand Consumer Data, Think Like an Anthropologist

To Understand Consumer Data, Think Like an Anthropologist | Digital Web Analytics & Optimisation | Scoop.it
Numbers can give you answers, but numbers don't tell you what questions to ask.
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Benefit-Driven Metrics: Measure the lives you save, not the life preservers you sell

Measuring value created rather than optimizing for yourself In my last blog post, I talked about the idea that value creation generates revenue, traffic, and other metrics, not the other way around...
Mr. Yap of GetOptimise's insight:

Metrics should align with your value proposition—framed in terms of your customers’ needs.

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One Way to Calculate ROI for Your Offline Ads

One Way to Calculate ROI for Your Offline Ads | Digital Web Analytics & Optimisation | Scoop.it
Metrics & ROI - Very few businesses run entirely online, which means most are going to have offline advertising campaigns. Make visiting your website one of your offline calls to action, and you can ...
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Why Your Web Analytics KPIs Are Wrong (And Getting Worse) And How To Fix Them

Why Your Web Analytics KPIs Are Wrong (And Getting Worse) And How To Fix Them | Digital Web Analytics & Optimisation | Scoop.it
By Jodi McDermott, a vice president at comScore  You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – in order to grow and remain competitive in this increasingly [...]
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Ometria - The Ultimate Customer Segmentation Cheat Sheet

Ometria - The Ultimate Customer Segmentation Cheat Sheet | Digital Web Analytics & Optimisation | Scoop.it
Segmenting your customers in 6 simple steps.
Mr. Yap of GetOptimise's insight:

Data in aggregate is pretty much useless. When you segment, you begin to get great insights.

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How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic

How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic | Digital Web Analytics & Optimisation | Scoop.it
Are you familiar with Google Not Provided, when Google isn’t showing the majority of the keywords that are driving your organic traffic? Just look at
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Social Interactions Feature Overview - Google Analytics — Google Developers

Social Interactions Feature Overview - Google Analytics — Google Developers | Digital Web Analytics & Optimisation | Scoop.it
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How to gain new insights by measuring social interactions of your content.

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How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic

How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic | Digital Web Analytics & Optimisation | Scoop.it
Are you familiar with Google Not Provided, when Google isn’t showing the majority of the key...
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