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7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | Web, Analytics & Marketing | Scoop.it

Besides keeping up with the news (and subscribing to your favorite marketing blogs), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks. The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. While there are certainly nuances to posting on each social network, these tips are the common thread across all your social media accounts....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 17, 2014 3:54 AM

Want to up your game on social media? Check out the anatomy of a properly optimized social post from Ginny Soskey.

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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Web, Analytics & Marketing | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
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Rachel Turner Dool's curator insight, October 26, 2014 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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5 Tips You Need to Know to Improve Your Twitter Strategy #infographic

5 Tips You Need to Know to Improve Your Twitter Strategy #infographic | Web, Analytics & Marketing | Scoop.it
If you haven’t already heard, Twitter is a popular customer service channel. Across the world, customers are using Twitter to publicly voice their pleasure or frustrations with a brand. It provides a great opportunity for brands.

Via Brian Yanish - MarketingHits.com
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4 Simple Steps to Content Marketing Success - Jeffbullas's Blog

4 Simple Steps to Content Marketing Success - Jeffbullas's Blog | Web, Analytics & Marketing | Scoop.it
Content marketing is an ongoing process that is about attracting and engaging your customer then selling. Here are 4 steps to content marketing success

 

The content marketing cycle

At the end of the day the sales and engagement funnel is not a 20 step scientific formula. None of us follow a straight path to purchase, its a circuitous and winding journey that is more an adventure then a clinical scientific process. But there are some key steps.

 


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10 Words to Cut From Your Writing #leancontent

Want to improve your printed and online content? Chop these words -- mercilessly.


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Michael Binzer's curator insight, June 7, 2014 7:16 AM

Be direct, be short, be specific #communication

Carlos Batara's comment, June 7, 2014 1:23 PM
I was taught to write using Strunk and White's "Elements of Style" as my textbook. One of their first commandments. "Omit needless words," still ring in my ears. This does not mean, however, all uses of words like "just", "really", "maybe", "quite", and the other terms mentioned in this video have no use in lean writing. "Perhaps" the author took a strong stance "just" to flag the attention of writers to careful use of such terms.
Angel Penland's curator insight, June 8, 2014 5:05 PM

Great little video. Need to check this out if you write anything serious at all.

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11 Content Marketing Statistics You Should Care About

11 Content Marketing Statistics You Should Care About | Web, Analytics & Marketing | Scoop.it

It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 23, 2014 11:49 PM

If you're not measuring your social and content marketing results, how do you know you're measuring up?

Guillaume Decugis's curator insight, August 28, 2014 6:19 PM

Conversion rates, click rates, open rates... It's easy to get lost in excel spreadsheet. Here's a good summary of what metrics you should focus on if you're doing content marketing as well as interesting benchmark to check whether you're best-in-class or can improve.

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7 Common Myths About Lead Generation That Need To Be Demystified

7 Common Myths About Lead Generation That Need To Be Demystified | Web, Analytics & Marketing | Scoop.it
Lead generation can be a complicated part of the sales process, even for veteran businesses. How it relates to marketing, customer service and the rest of your sales team can become muddled at most organizations.

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BSN's curator insight, August 25, 2014 5:02 AM
7 Common Myths About Lead Generation That Need To Be Demystified. #business #tips
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Secrets of a Killer Blog Post: Images [infographic]

Secrets of a Killer Blog Post: Images [infographic] | Web, Analytics & Marketing | Scoop.it

You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.

A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.

More at the link.


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#INFOGRAPHIC Trends in Retail Marketing Spend

#INFOGRAPHIC Trends in Retail Marketing Spend | Web, Analytics & Marketing | Scoop.it

Have you ever wondered how top online retailers are using their marketing spend? Well, now you can find out!

 

A new infographic reveals how online retailers will be using their marketing budgets over the coming year, including what they plan to spend on mobile and social capabilities.

 

According to the infographic, which comes from WBR’s eTail team, retailer marketers will be investing more in mobile capabilities, SEO, and multi-channel initiatives over the coming months. Email and search marketing still dominate their spend, however, with 61% of the marketers surveyed spending more than 10% of their budget on both email and search.

 

When it comes to ROI, email and search marketing still dominate as social media continues to struggle to show a return. In fact, while 82% of marketers are using social media for engagement, only 36% are using it to drive sales.


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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Web, Analytics & Marketing | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...

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Emmanuel 'Manny' Gigante's curator insight, June 30, 2014 12:48 PM

it's your #context to your #content plan wisely

Jordi Carrió Jamilà's curator insight, July 2, 2014 3:20 AM

Excelentes consejos para planificar y escalar el marketing de contenidos 

Nancy Barnett's curator insight, July 13, 2014 10:55 AM

Some good information.