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8 KPIs of Great Content Marketing

8 KPIs of Great Content Marketing | Web Analytics (English) | Scoop.it

Know the KPIs and maximize your content marketing strategy. Measure the effectiveness and impact of the campaigns and tactics you've implemented.


Via Cris Monde
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Google Analytics Content Reports: Understanding the Key Benefits

Google Analytics Content Reports: Understanding the Key Benefits | Web Analytics (English) | Scoop.it
The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session.
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Event Tracking in Google Analytics Universal through Google Tag Manager [VIDEO] « E-Nor Blog – Marketing Optimization and Google Analytics

Event Tracking in Google Analytics Universal through Google Tag Manager [VIDEO] « E-Nor Blog – Marketing Optimization and Google Analytics | Web Analytics (English) | Scoop.it
RT @googleanalytics: [Video]: Event Tracking in Universal Analytics through Google Tag Manager: http://t.co/gtP44SqCfG [via @enorinc]
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Get Ready for Universal Analytics

Get Ready for Universal Analytics | Web Analytics (English) | Scoop.it
As Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties and setting up offline reporting.
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The 7 Analytics Call Tracking Simply Can’t Give You - Search Engine Journal

The 7 Analytics Call Tracking Simply Can’t Give You - Search Engine Journal | Web Analytics (English) | Scoop.it
Call tracking provides data about which ads and campaigns generate calls. This article discusses metrics like lead score that call tracking can't provide.
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Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now | Web Analytics (English) | Scoop.it
Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report.
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Plugins to add Google Analytics to WordPress

Plugins to add Google Analytics to WordPress | Web Analytics (English) | Scoop.it
As a blogger it’s important to know the traffic to you blog and measure the traffic as well. Here are 3 plugins to add Google Analytics to your blog.

Via WP Newsify
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How to Use the Google Analytics Event Tracking Report

How to Use the Google Analytics Event Tracking Report | Web Analytics (English) | Scoop.it
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.
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Official Google Webmaster Central Blog: Faceted navigation best (and 5 of the worst) practices

Official Google Webmaster Central Blog: Faceted navigation best (and 5 of the worst) practices | Web Analytics (English) | Scoop.it
RT @Jhon3017: Official Google Webmaster Central Blog: Faceted navigation best (and 5 of the worst) pract... http://t.co/T3BREOONbl
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Become A Google Analytics Filtering Ninja With These Helpful Tips

Become A Google Analytics Filtering Ninja With These Helpful Tips | Web Analytics (English) | Scoop.it
If you're pulled over by a police officer for speeding, do you think it might matter whether or not you were driving through a school zone filled with kids, or whether you were driving on the Interstate?
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What Google Wants You to Know About Google Analytics

What Google Wants You to Know About Google Analytics | Web Analytics (English) | Scoop.it
If you are an analytics professional, you can add a notch to your professional belt by taking the Google Analytics Individual Qualification test.
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Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard | Web Analytics (English) | Scoop.it
Google now will show you any errors or problems with your structured data that Google encounters while crawling the website. Users can click on each content type to see any relevant errors they may have made in their implementation.
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6 New Google Analytics Features for Marketers | Social Media ...

6 New Google Analytics Features for Marketers | Social Media ... | Web Analytics (English) | Scoop.it
Here's how to use these new Google Analytics changes to easily track conversion data and make better marketing decisions for your business.
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