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How Alibaba Could Disrupt Amazon In The U.S.

How Alibaba Could Disrupt Amazon In The U.S. | Social Media Marketing | Scoop.it
It has to woo overlooked small retailers in the same way a disruptive technology needs to cater to developers.Chinese e-commerce giant Alibaba has gotten lots of attention thanks to its pending multi-billion-dollar U.S. IPO. It seems to have no immediate plans to expand in the U.S.—but that's likely just a matter of time. And when it does, Amazon had better watch out, because Alibaba has a host of ready allies: the legions of mom-and-pop retailers that Amazon has left stranded in its wake.Let's start with some background from Alibaba's perspective. The company controls 80% of the Chinese e-commerce market, which means it needs new markets in order to grow. Its current model—acting as an e-commerce middleman that connects buyers and sellers—might translate well to some big emerging markets, but Alibaba will need to take a more subtle approach in America for three reasons...
Via Jeff Domansky
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Jeff Domansky's curator insight, May 15, 2014 3:31 AM

In the medium to long term this is an online retail game changer! Essential reading for retail, marketing and social marketing pros. 9/10

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10 key things to know about Web Analytics

Abstract: A corporate website today is as important a marketing channel as any other campaigns, if not more. A well thought out website can provide sales tea...
Social Media Experience's insight:
Great insight on this amazing skill: Social Media Analytics
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Google+ now allows you to set a target audience for Google+ Pages | Google Plus Daily

Google+ now allows you to set a target audience for Google+ Pages | Google Plus Daily | Social Media Marketing | Scoop.it
Sharing on Google+ is based on circles, putting you in control of who sees your content. Today for Google+ pages, you can now set your target audience based on age and location.

Via Jaana Nyström
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Jaana Nyström's curator insight, April 13, 2014 2:15 AM

Good news: Target your audience on Google+!

PhotoFunMasti's comment, April 13, 2014 2:48 AM
great