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What You Can Learn from KISSmetrics’ SEO Strategy

What You Can Learn from KISSmetrics’ SEO Strategy | web analytics | Scoop.it
Have you ever noticed how much advice about SEO and Social Sharing is completely wasted? It's amazing to me how many people can write about strategies, best pra
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a new type of SEO bible

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What Sales Should REALLY Expect from Marketing Automation - BizReport

What Sales Should REALLY Expect from Marketing Automation - BizReport | web analytics | Scoop.it
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.

 

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What Is A Growth Hacker? #MarketingInfographic

What Is A Growth Hacker? #MarketingInfographic | web analytics | Scoop.it
This infographic, visualizes the main characteristics of a Growth Hacker while presenting some of the most important attributes, skills and also the concept behind his/her mindset.
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beyond the myth: an accurate definition of Growth Hackers

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21 Simple and Free SEO Tools

21 Simple and Free SEO Tools | web analytics | Scoop.it
A list of the best free SEO tools that can lead to immediate gains in your marketing, today.
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7 Content Marketing Metrics You’re Probably Undervaluing - Contently

7 Content Marketing Metrics You’re Probably Undervaluing - Contently | web analytics | Scoop.it

Digest...

 

1. Brand lift

2. Engaged time

3. Average finish: Average finish is the number that tells you exactly if your readers skip, giving you the percentage of people who actually finish reading your page.

4. Return readers

5. Visitor loyalty: Visitor loyalty tells you how often people revisit your site within a week, month, or within any specific period.

6. Longevity

7. Email engagement

 

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CYDigital's curator insight, August 25, 2014 8:45 PM

These are smart, thoughtful metrics. Like it.

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Close Variant Matching – 3 Important Points to Keep in Mind

Close Variant Matching – 3 Important Points to Keep in Mind | web analytics | Scoop.it
Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to prepare ahead of time.
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