Web Analytics and Web Copy
6.8K views | +0 today
Follow
Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
Your new post is loading...
Your new post is loading...
Scooped by paulo oliveira
Scoop.it!

Youtube video tracking with GTM and UA: a step by step guide

Youtube video tracking with GTM and UA: a step by step guide | Web Analytics and Web Copy | Scoop.it
We find the stories in your data and take action with SEO, paid search, online advertising, user experience, and development services.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Google Analytics Campaign URL Builder

Google Analytics Campaign URL Builder | Web Analytics and Web Copy | Scoop.it
These Excel tools make it easy to add Google Analytics campaign parameters to any URL so that marketing performance can be evaluated and optimised
more...
No comment yet.
Rescooped by paulo oliveira from S-E-O&webmaster&devs
Scoop.it!

6 outils pour detecter les plagiats et les copier-coller

6 outils pour detecter les plagiats et les copier-coller | Web Analytics and Web Copy | Scoop.it

Voici 6 outils en ligne qui permettent de détecter dans les copies de vos élèves ou étudiants les plagiats et autres copier-coller.

C’est l’épidémie de l’ère Google. Le plagiat est un phénomène depuis longtemps connu et répertorié dans le monde universitaire. Il touche aujourd’huitous les niveaux de classe du primaire au lycée.


Via Frédéric DEBAILLEUL, Wilfried Caruel
more...
Laurent Blanchon's curator insight, February 12, 2014 5:06 AM

Voila qui est utile quand on gère des projets éditoriaux.

173 Sud's curator insight, February 13, 2014 4:43 PM


ArticleChecker ne semble pas fonctionner.

Tutor virtual's curator insight, June 11, 2014 9:49 AM
Copier- coller ...!!!
Rescooped by paulo oliveira from Social Media Useful Info
Scoop.it!

The Free Beginner's Guide to Social Media from Moz

The Free Beginner's Guide to Social Media from Moz | Web Analytics and Web Copy | Scoop.it
New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn, Google+, and more.

Via Günter Schumacher, Ivo Nový
more...
No comment yet.
Rescooped by paulo oliveira from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Scoop.it!

How To Write For Your Intended Audience

How To Write For Your Intended Audience | Web Analytics and Web Copy | Scoop.it

pIf you do not know who your intended audience is, your writing will wander and fall with little impact and success.


Via Eva Sanagustin
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Universal Analytics: Send Custom Dimension With Event - Simo Ahava's blog

Universal Analytics: Send Custom Dimension With Event - Simo Ahava's blog | Web Analytics and Web Copy | Scoop.it
Send custom dimensions with event hits in Universal Analytics. Especially useful with session-scoped dimensions.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

5 Alternative Sources to Cope With Google Analytics Keyword Not Provided

5 Alternative Sources to Cope With Google Analytics Keyword Not Provided | Web Analytics and Web Copy | Scoop.it
Sure, you can get paid keyword data (i.e., Google AdWords), but what if you want to know the search terms driving traffic from organic search?
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

A Few Secrets on How to Get The Most Out of Google Analytics Dashboards

A Few Secrets on How to Get The Most Out of Google Analytics Dashboards | Web Analytics and Web Copy | Scoop.it
Whenever you’re using any comprehensive measuring tool – too many gauges, monitors, or measurements can be overwhelming.
more...
No comment yet.
Rescooped by paulo oliveira from Online Marketing Resources
Scoop.it!

Think About Customer Experience, Not Just Conversion Optimization

Think About Customer Experience, Not Just Conversion Optimization | Web Analytics and Web Copy | Scoop.it

Think About Customer Experience, Not Just Conversion Optimization


Via Pedro Da Silva
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates

PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates | Web Analytics and Web Copy | Scoop.it
Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon. This second installment of PPC Excel tips focuses on intermediate level techniques for speeding up campaign analysis.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold | Web Analytics and Web Copy | Scoop.it
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

▶ Analytics Academy - Live Event #2 with Justin Cutroni and Avinash Kaushik - YouTube

Justin Cutroni and special guest Avinash Kaushik, Google's Digital Marketing Evangelist, cover questions and discussion topics from Digital Analytics Fundame...
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings - Whiteboard Friday

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings - Whiteboard Friday | Web Analytics and Web Copy | Scoop.it
With Google getting better and better at recognizing the true relevancy of pages, we can't stay focused on keywords.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

10 SEO experiments that will change the way you do SEO

10 SEO experiments that will change the way you do SEO | Web Analytics and Web Copy | Scoop.it
There are ingenious SEO among us who don’t mind working their fingers to the bone and digging up hard-won SEO facts in field experiments.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Essential Analytics Reports for UX Strategists

Essential Analytics Reports for UX Strategists | Web Analytics and Web Copy | Scoop.it
A cheat sheet featuring 5 Google Analytics reports that can help answer popular user experience design questions when configured properly.
more...
No comment yet.
Rescooped by paulo oliveira from Ejemplos de estrategias de contenidos seleccionados por Eva Sanagustin
Scoop.it!

BuzzFeed Style Guide

BuzzFeed Style Guide | Web Analytics and Web Copy | Scoop.it
The BuzzFeed Style Guide aims to provide a prevailing, and evolving, set of standards for the internet and social media.

Via Eva Sanagustin
more...
Eva Sanagustin's curator insight, February 6, 2014 6:41 AM

Guía de estilo de BuzzFeed.

Scooped by paulo oliveira
Scoop.it!

Cómo hacer un social media plan para "dummies"

Cómo hacer un social media plan para "dummies" | Web Analytics and Web Copy | Scoop.it
Conjunto de fases y acciones para realizar tu mismo un social media plan sin necesidad de expertos
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

10 Actionable Google Analytics Tips | Analytics & Optimization

In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip.
more...
Agi Anderson's curator insight, January 16, 2014 8:36 AM

There are actionable items to take, just a reminder to take action!

Alan Thomas's curator insight, January 18, 2014 5:09 AM

Great post..

Scooped by paulo oliveira
Scoop.it!

How To Increase Organic Blog Website Traffic Easily

How To Increase Organic Blog Website Traffic Easily | Web Analytics and Web Copy | Scoop.it
Creating great content is tough to say the least. If you go through the effort of making great content, you want to maximize its value. Here's how to do it.
more...
No comment yet.
Rescooped by paulo oliveira from Node.js and JavaScript
Scoop.it!

How to really defer loading javascript

How to really defer loading javascript | Web Analytics and Web Copy | Scoop.it
Deferring javascript using the method recommended by Google allows for quicker crisper page loads.

Via Ofir Shalev
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Findability Primer by Information Architected

Findability - The Art and Science of Making Content Findable 

Why Findability is Critical Today 

Content without access is worthless. With the advent and maturity of the Internet, what was once exclusively the domain of libraries and the private collections of enterprises is now a broadly understood issue. 

Case in point: Moments ago, I entered the word “Findability” into a search tool that indexes the Internet. 

More than 543,000 individual bodies of content were retrieved. Eureka – Findability solved, right? With a simple search, I am able to retrieve “all” of that content. No. The rules of the game have changed significantly.

more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

2014 SEO Playbook: Off-Page Factors

2014 SEO Playbook: Off-Page Factors | Web Analytics and Web Copy | Scoop.it
Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

How to Analyze Your Competitors for Less Than $100 - SEOCrawler Blog

How to Analyze Your Competitors for Less Than $100 - SEOCrawler Blog | Web Analytics and Web Copy | Scoop.it
There are obvious benefits in doing various kinds of competitor research. In this post we’ll touch just a few key SEO issues: Organic keywords Paid keywords Backlinks While doing this, I’ll consider many small businesses are on budget, so I’ll...
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog : @ProBlogger

How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog : @ProBlogger | Web Analytics and Web Copy | Scoop.it
This morning, a reader asked me this question: How do you motivate yourself to grow your blog traffic from day ...
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Increase Transaction Insight with 9 Steps in Google Tag Manager

Increase Transaction Insight with 9 Steps in Google Tag Manager | Web Analytics and Web Copy | Scoop.it
Utilize Google Tag Manager to increase your ecommerce transaction insight by concatenating related information into custom dimensions in Google Analytics.
more...
No comment yet.