5 Key Lessons Learnt from 2 Years of Content Marketing | Web 2.0 Marketing Social & Digital Media | Scoop.it

Maybe you will be surprised when you read this post. It speak about content marketing and the idea we (almost all people) have on this topic. Yes, it’s really interesting what Leo Widrich from BufferApp said. He has another approach what content marketing mean for a startup, I like it and you? [note Martin Gysler]


Not long ago, a few members of the Scoop.it team began discussing the answer to the all too popular question: how do I do content marketing if I’m a startup or professional without a big budget? With that in mind, we created the Lean Content Marketing meetup.


This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.


Read more: http://leancontentmarketing.tumblr.com/post/36719728991/5lessonslearnedfromcontentmarketing

Via Martin Gysler