Web 2.0 Marketing Social & Digital Media
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SEO and Social Mobile Factors: How Social Signals May Soon Impact Local Search Results

SEO and Social Mobile Factors: How Social Signals May Soon Impact Local Search Results | Web 2.0 Marketing Social & Digital Media | Scoop.it

From the original article on Search Engine Land: "For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results.

 

...over the course of the next few months to a year, the geo-social and check-in information will have a large effect on how businesses are ranking in the local space with the migration of places into the Google+ platform".

 

Full article - A Snapshot Of Local Search Signals: http://searchengineland.com/how-social-signals-could-potentially-influence-local-search-results-125480


Via Antonino Militello, Robin Good
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5 Ways Online Businesses Are Succeeding With Social Media | Social Media Examiner

5 Ways Online Businesses Are Succeeding With Social Media | Social Media Examiner | Web 2.0 Marketing Social & Digital Media | Scoop.it
Market your ecommerce business: How to use social media to engage with your customers, increase brand loyalty and social promotion.
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Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic

Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic | Web 2.0 Marketing Social & Digital Media | Scoop.it
If you want to increase your search rankings and organic traffic, it’s important that you have a great content strategy in place. Build great online content, promote it, generate attention, and you’ll attract high-quality natural links.
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How to Identify a Link Profile Susceptible to Google Penguin

How to Identify a Link Profile Susceptible to Google Penguin | Web 2.0 Marketing Social & Digital Media | Scoop.it
Google’s Penguin update targeted sites with an unnatural link profile – those with a majority of their links coming from low quality sites along with overly-optimized anchor text. Here’s how site owners can diagnose if they were hit and why.
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Il valore della social influence non è un numero

Il valore della social influence non è un numero | Web 2.0 Marketing Social & Digital Media | Scoop.it

Malcom Gladwell, autore di Tipping Point, ha raccontato la social influence da un punto di vista preciso: è necessario coinvolgere e motivare poche persone per diffondere in modo esponenziale il proprio messaggio.


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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | Web 2.0 Marketing Social & Digital Media | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


Via Martin Gysler
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20 ragioni per passare a Google Plus [INFOGRAFICA] | Il blog di Stileliquido

20 ragioni per passare a Google Plus [INFOGRAFICA] | Il blog di Stileliquido | Web 2.0 Marketing Social & Digital Media | Scoop.it
20 motivi per utilizzare Google Plus....
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Measure Shares, Likes, +1s and Tweets for Any Web Page: Shared Count

Measure Shares, Likes, +1s and Tweets for Any Web Page: Shared Count | Web 2.0 Marketing Social & Digital Media | Scoop.it

Robin Good: Shared Count is a free web app which allows you to measure instantly how many FB Likes, FB Shares, FB Comments, Tweets, Google +1s, Diggs, as well as StumbleUpon, LinkedIN, Delicious, Reddit shares and pins (Pinterest) any web page has received.

You can also add a batch of URLs and see them compared in tabular format: http://sharedcount.com/dashboard.php ;

 

Free to use. No registration, no download.

 

Excellent.


Try it out now: http://sharedcount.com/  ;


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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | Web 2.0 Marketing Social & Digital Media | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.

 

You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI

 

The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin

 

The interviewees:

 

Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.

 

Read more: http://bit.ly/Kea57T


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Come e perchè ho creato un'infografica per descrivere il Community Manager [Guest Post]

Come e perchè ho creato un'infografica per descrivere il Community Manager [Guest Post] | Web 2.0 Marketing Social & Digital Media | Scoop.it
Il community manager, come e perchè scegliere di rappresentare il suo profilo attraverso una infografica (Qual è il profilo del #CommunityManager in #Italia?
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Dietro il marchio

Dietro il marchio | Web 2.0 Marketing Social & Digital Media | Scoop.it
Sai a quali aziende appartengono i prodotti che usi più spesso? Scoprilo in questa serie di infografiche di Yahoo!
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Link Building From Scratch

Link Building From Scratch | Web 2.0 Marketing Social & Digital Media | Scoop.it
If you're starting a new website from scratch or considering starting over after a penalty, what's the best link building course of action? Here are the types of links you should (and shouldn't) pursue, and a quick basic action plan.
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After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing

After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing | Web 2.0 Marketing Social & Digital Media | Scoop.it
To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a variety of sources and converting the traffic they have. Looking at online marketing as just PPC and SEO isn’t enough.
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Visual Content Production is The Future of Content Marketing

Visual Content Production is The Future of Content Marketing | Web 2.0 Marketing Social & Digital Media | Scoop.it

"When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs.

 

Why?"

 

Because there is just too much of it to find what really satisfies and interests you. That's why visual communication increasingly helps breaking down barriers of shorter attention spans, differentiate it from others and make it more interesting to understand and digest, than reading a buch of paragraphs of text. (Robin Good)

 

We’re in a state of information overflow and many are looking for a way to dig out. Simultaneously, we have learned to digest information faster – sometimes even at a glance.


This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?

 

The answer - Visual Content Marketing

Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3

 


This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations. 

 

By Maria Pergolino – http://bit.ly/KKa36J

Source: http://bit.ly/MydmLg

Download Presentation here: http://bit.ly/LcQxN6 [PDF]


Via maxOz, Robin Good
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Hubert Cosico's comment, July 16, 2012 11:13 AM
Just sharing the concept of visual content marketing and how it could potentially change how we communicate. Great pick MaxOz!
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Google Penguin [Infografica] | blog sul Seo

Google Penguin [Infografica] | blog sul Seo | Web 2.0 Marketing Social & Digital Media | Scoop.it
Google Knowledge Graph, “things, not strings”. A partire dal mese di Maggio, Google ha inaugurato un nuovo modello di organizzazione dati: si tratta del Knowledge Graph, una struttura che porterà... Pubblicato il: 21 giugno ...
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Seven Mobile Marketing Best-Practices

Seven Mobile Marketing Best-Practices | Web 2.0 Marketing Social & Digital Media | Scoop.it
Mobile - If you aren't tailoring your marketing for a mobile audience, you could be selling your efforts short—and missing a huge opportunity to get results. Here are seven best-practices for reaping ...

Via Joy Bhattacharya
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How User Personas Can Improve Your SEO Strategy

How User Personas Can Improve Your SEO Strategy | Web 2.0 Marketing Social & Digital Media | Scoop.it
User personas are fictional characters which are typically used in the user-centred design process to represent the different user types of a website. I’m going to talk about how they can be applied to your SEO.

Via Joy Bhattacharya
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Using Google Analytics Dashboards for Better Insights

Using Google Analytics Dashboards for Better Insights | Web 2.0 Marketing Social & Digital Media | Scoop.it
Analytics dashboards allow you to grab bits and pieces of data from various reports and collect them all into one simple and easily digestible overview. Learn how to find all kinds of new insights to help you make better-informed business decisions.
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Relationships and Recommendations Soon More Valuable Than SEO

Relationships and Recommendations Soon More Valuable Than SEO | Web 2.0 Marketing Social & Digital Media | Scoop.it

Jan Gordon: "Here's what caught my attention:

 

 Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr


Via janlgordon, k3hamilton, juandoming, Robin Good
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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
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How To Get 10k Twitter Followers in Less Than 90 Days

How To Get 10k Twitter Followers in Less Than 90 Days | Web 2.0 Marketing Social & Digital Media | Scoop.it

Robin Good: Matthew Fields has published a really good guide on SocialMediaChimps for anyone who wants to get serious in using Twitter for reputation-building and marketing purposes.

 

In the illustrated article he showcases four key concepts and many small tips and tools that helped his own account (the SocialMediaChimps one) get more than 10k followers in less than 90 days.

 

Useful. 8/10

 

Full article: http://socialmediachimps.com/2012/get-followers-on-twitter/ ;


Via Robin Good
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8 Best Practices for Boosting Video SEO - Video Commerce Consortium

8 Best Practices for Boosting Video SEO - Video Commerce Consortium | Web 2.0 Marketing Social & Digital Media | Scoop.it
8 Best Practices for Boosting Video SEOVideo Commerce ConsortiumSocial factors have always supported SEO in an indirect way, in that if you have good content, people want to share it and link to it.

Via Joy Bhattacharya
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Types of Seo Professionals

Know about the types of Seo professionals in search industry- White hat, Black Hat and Grey Hat seo.

Via Joy Bhattacharya
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Yahoo! Launches Axis: A More Visual, Social, and Portable Browser

Yahoo! Launches Axis: A More Visual, Social, and Portable Browser | Web 2.0 Marketing Social & Digital Media | Scoop.it

Yahoo!Launches Axis: A More Visual, Social, and Portable Browser... a great tool to discover on another way what you search. [note mg]

 

Yahoo!’s got a brand new search tool that will follow you from your desktop all the way home. Launched Wednesday night, Yahoo! Axis is socially connected, spatially redesigned, and has some unusual features that definitely make it worth a test drive. See a demo and screenshots here.

 

If you’ve got an iOS tablet or smartphone, you can download Axis as a stand-alone browser. (Sorry, Android users!) There’s also desktop plugin that works with HTML5-enabled browsers including Internet Explorer, Safari, Firefox, and Chrome.

 

Read more: http://ow.ly/beLFl


Via Martin Gysler
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La fine di Google Places - Arriva Google Plus Local!

La fine di Google Places - Arriva Google Plus Local! | Web 2.0 Marketing Social & Digital Media | Scoop.it
Da quando Google + e le pagine di Google + sono state introdotte tutti immaginavano che sarebbe stato fuso con Google Plus, da oggi è così!

Via Pasquale Gangemi
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The Truth About Social Media Measurement & Marketing Dashboards

The Truth About Social Media Measurement & Marketing Dashboards | Web 2.0 Marketing Social & Digital Media | Scoop.it
The quest for a social media marketing dashboard Holy Grail continues. But first do your homework on tools and understand these fundamentals: why you need a dashboard, pros and cons, the audience it will serve, and why and what to choose to measure.
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