This post was originally published on iStrategy Conference blog.
How times have changed. Influencers or brand advocates play a large role
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Guillaume Decugis's curator insight,
May 16, 2014 6:12 PM
Following a rant against some forms of noisy automated publishing that he calls content curation (and that I wouldn't even call that), Barry Feldman provides a great guide to value-adding content curation. The truth is that content curation has been associated by some to automation. And yes there are tools that will automatically build some content feeds for you. From early on, I've always thought that curation was fundamentally human and that while technology could empower people, replacing them is going a step too far in many domains as this post brilliantly explains. When it comes to content publishing, algorithms are useful to discover content, but deciding on what to publish, how to publish and how to editorialize it are not things a robot could do well. Which is why on Scoop.it, we automate content discovery and facilitate distribution but let our users in full control of the publishing stage. So don't be a robot and to make the most of your content curation, read the great tips Barry that he develops in this article: focus on a topic, add value (“Be meaningful. Add your insight or opinion when sharing the content."), target, condense, etc... And of course here's also our own top 10 best practices on SlideShare to understand how to concretely do that on Scoop.it in a very visual way.
Rosy Feros's curator insight,
June 12, 2014 7:27 PM
Parece-me aquela velha história de humanos versus máquinas. Ou, em outras palavras, a diferença entre informações e conhecimento.
Agregação de conteúdo pura e simples pode ser feita tanto por humanos quanto por máquinas. Mas edição de conteúdo é gerenciamento autoral de conhecimentos, e esta tarefa talvez seja melhor realizada por humanos. Isto porque editar conteúdos e contextualizá-los, direcionando-os para um público-alvo específico, requer habilidades que dependem essencialmente do background sociocultural do seu curador.
Bonnie Burns's curator insight,
February 26, 2014 11:41 AM
Here are seven facts that you may not know about the disavow tool.
Belinda Suvaal's curator insight,
February 27, 2014 4:34 PM
good to know: disavowed links werken soms niet door 301 redirections.. disavowed links verschijnen nog steeds in je backlinks lijst in google webmaster tools (er zit een onzichtbare nofollow op), een disavow heeft geen nadelige gevolgen voor de site van herkomst...
Joy Bhattacharya's curator insight,
December 21, 2013 11:49 PM
Read the most exiciting secrets about the world's best search engine- Google!
Janice Mobsby's curator insight,
November 17, 2013 2:50 PM
Social media..What a great thing to have, these sites are great to be on. You can get followers, likes, but you can also Network with other marketers by being on these sites.
Eric_Determined / Eric Silverstein's curator insight,
October 23, 2013 2:31 PM
Dave is absolutely right: "Measurement leads to insight; it helps us better understand customers and markets. These insights can explain what’s behind your performance and return metrics, enabling you to drive those metrics higher. This is valuable when you are trying to fine tune and improve results." As he higlights in his article, the key to the final equation is what ROI you anticipate in order to impact your bottomline.
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SKKBDMS Tech Media's curator insight,
May 13, 2015 6:21 AM
Internet marketing Company http://www.skkbdms.com
Martin Gysler's curator insight,
June 20, 2013 8:09 AM
Instagram may be an interesting marketing tool for your business. Even if we do not think about this possibility at first glance. This post will give you some ideas on how to do it for you and / or company.
Use you already Instagram for your marketing?
Alexandre D. Moraes's curator insight,
December 6, 2013 9:58 AM
Leia mais: http://www.scoop.it/t/tecnologods/ - Acesse: http://paper.li/TecnologoDS/ - Curta: https://www.facebook.com/pages/TecnologoDS/174443435960955 - Siga-nos: https://twitter.com/TecnologoDSnews/
Filippo Mazzeo Iorio's comment,
June 17, 2013 4:57 AM
Ottima domanda per una triste risposta: in pochi e male. Per questo il mio sguardo è rivolto al di fuori del nostro "belpaese". Ho, abbiamo, molto da imparare. E molto da fare! Grazie per il commento
Comunicazione Sostenibile's comment,
June 17, 2013 5:42 AM
L'invito a tutti è di cercare di fare cultura, non solo buzz...
Filippo Mazzeo Iorio's comment,
June 17, 2013 6:47 AM
Concordo: fare cultura con l'informazione. Magari più di qualità e meno di volume. Ci vorrebbero spazi e momenti per un confronto diretto, vis-à-vis
Dorothee Dehecq's curator insight,
June 16, 2013 3:58 AM
sommaire mais interessant et très certainement valable pour les clients français également.
Sestyle's curator insight,
May 22, 2013 9:31 AM
I dipendenti, i collaboratori oggi sono dei veri e propri Ambassador della azienda per cui lavorano! Le persone possono diventare potenti strumenti di marketing per le aziende stesse. |
Sestyle's curator insight,
February 26, 2014 4:09 AM
Come per i siti web, i dati di ingresso e chi ci ha visitato aiutano a migliorare il posizionamento e la capacità di attirare nuovi utenti e possibilità lavorative, questo passo necessario da parte della piattaforma aiuta moltissimo in tal senso.
Bonnie Burns's curator insight,
October 25, 2013 12:29 PM
Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social media marketing is a time-consuming and daunting, yet important, effort for local businesses.
Jim Niemela's curator insight,
October 26, 2013 2:32 AM
The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Here is the answer:
John Thomas's curator insight,
February 9, 2014 8:47 AM
Why content curation is a new form of communication
Investors Europe Stock Brokers's curator insight,
September 1, 2014 2:05 AM
Welcome to Investors Europe Mauritius Stock Brokers @investorseurope Online Trading Paradigm @offshorebroker Nominee Trading Accounts Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html
Robin Good's curator insight,
June 17, 2013 3:56 PM
My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be). "Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here." In this article the focus is specifically on rule n.1: Create content with your audience in mind. Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience. Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways." Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site. Rightful. 7/10 Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641
Paola Caballer's curator insight,
June 17, 2013 5:41 PM
Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?
Básicamente:
- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo. - Escribirlas con las mismas palabras, en el mismo orden. - Escribir en una extensión de 300 palabras aprox. - Colocar las palabras -etiquetas en: - El título del post - La dirección URL - Los títulos y subtítulos de los párrafos - Los links - Por supuesto, el cuerpo general del texto, de arriba a abajo.
Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.
A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad.
Siempre está bien recordar estos tips de cuando en vez ;)
Jeff Domansky's curator insight,
June 11, 2013 3:02 PM
Content, content, content. And five tips for bloggers.
Lynn O'Connell for O'Connell Meier's curator insight,
September 14, 2013 12:41 AM
From May 2013, so some things may have changed...
Jeff Domansky's curator insight,
May 27, 2013 3:25 PM
Kevin Cain shares four gtreat ways to crowd source content including: - leverage customer comments - source surveys and polls - work with influencers - take advantage of social media.
No better fundamentals. |
This blogpostis for all digital marketers. 5 tools that markters should use.
Do you know the main Social Media Influencers of your market?