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How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | WEB 2.0 INDUSTRY | Scoop.it
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.

 

Love this very clear how-to article for gathering customer stories. The author provides very clear steps on how to get this done. Yeah!

 

Her best piece of advice is to not do the interviews yourself -- find someone else who is a good listener, maybe even someone outside your company. Excellent tip. Asking customers for their stories is sometimes hard to do. Maybe the story the business wants to hear is not the story your customer wants to tell -- and I don't mean that customers want to complain. I just mean that businesses need to be open to all kinds of stories a customer may want to share. Sometimes it is a lot easier for a neutral party to gather these stories for you.

 

My only other comment is that the author focuses on case studies. But case studies are not the only kind of customer narrative to write. Case studies are not the only effective kind of customer story to share. Better to just collect the stories and then determine what form to use.

 

It is fabulous that the author shares how a single story can parley into 38 pieces of content. That is a content creator's dream come true! 

 

Read the article for the author's process, great tips, and a free downloadable book. 

 

Thanks Giuseppe Mauriello @pinomauriello for suggesting this article to me!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
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Victoria Morgia Jamolod-Umbo's comment, September 28, 2012 6:59 AM
A very inspiring story. Hopefully, this will serve as an educational inspiration to many people....
Dr. Karen Dietz's comment, September 28, 2012 9:56 AM
I hope so too Victoria. So glad you liked the article. Have a happy day!
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Report: NASA, DOD, GSA Use Information Tech to Cut Energy Use ...

Report: NASA, DOD, GSA Use Information Tech to Cut Energy Use ... | WEB 2.0 INDUSTRY | Scoop.it
NASA, the General Services Administration, the Department of Defense and the Smithsonian Institution have all used information and communications technologies to reduce energy consumption and emissions while at the ...
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Sarhad University Of Science & Information Technology Admissions ...

Sarhad University Of Science & Information Technology Admissions 2012 B.Tech, B.Ed, M.Ed and all other admission in colleges and universities of Pakistan and abroad. Sarhad University Of Science & Information ...
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Spectrum Educational's curator insight, May 7, 2013 6:10 AM

Now take admission in B.Ed 2013 - 2014. And Complete your B.Ed from MDU and Jammu University. We are best institute in Delhi, NCR to provide B.Ed . 

 

http://www.spectrumeducations.com/faculty_details.php?pageT=B.Ed%20fromMDU&faculty_id=58
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A check-in at Kulliyyah of Information and Communication Technology (KICT)

A check-in at Kulliyyah of Information and Communication Technology (KICT) | WEB 2.0 INDUSTRY | Scoop.it
College Academic Building in Gombak, Selangor (I'm at Kulliyyah of Information and Communication Technology (KICT) (Gombak, Selangor) w/ 4 others http://t.co/vYjghG5y...)...
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Apache web servers ignore Microsoft Internet Explorer 10 Do Not Track settings

Apache web servers ignore Microsoft Internet Explorer 10 Do Not Track settings | WEB 2.0 INDUSTRY | Scoop.it
Apache has released a patch to ignore the Do Not Track (DNT) setting from users of Internet Explorer 10 on websites running Apache web servers, as its dispute with Microsoft intensifies.
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The Google Yourself Challenge - Infographic

The Google Yourself Challenge - Infographic | WEB 2.0 INDUSTRY | Scoop.it

“How much can others learn about you from the Internet? Take a moment to Google yourself. You may be surprised how much information is public. While you think it doesn’t matter, what you post online could impact job prospects, your safety and more. Check out this infographic to learn more about what you may have shared online, how to Google yourself to learn more, see what others who are looking for you may find, and learn more about why it matters.


Via Beth Dichter, Ilkka Olander
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Private vs. Public Cloud Computing | Cloud Computing Journal

Private vs. Public Cloud Computing | Cloud Computing Journal | WEB 2.0 INDUSTRY | Scoop.it
Cloud computing has found its way into many organizations as business leaders and IT departments look to capitalize on the many benefits that cloud offers. As your company considers moving all or part of its IT operation to the cloud, a key decision is whether to rely on public cloud, private cloud, or a combination. Finalizing a cloud strategy must start with understanding your objectives and how they best align with the value each offering can provide.

Via Peter Azzopardi, MegaAulas
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General Dynamics Information Technology Secures $94 Mln Task Order - NASDAQ

General Dynamics Information Technology Secures $94 Mln Task Order - NASDAQ | WEB 2.0 INDUSTRY | Scoop.it
defproGeneral Dynamics Information Technology Secures $94 Mln Task OrderNASDAQ(RTTNews.com) - General Dynamics Information Technology, a business unit of General Dynamics (GD), said Tuesday that it has been awarded a 42-month, $94.4 million task...
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Introduction to Global Information Technology Management

Introduction to Global Information Technology Management | WEB 2.0 INDUSTRY | Scoop.it
The video provides an introduction into the field of global information technology management and gl..
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'Seminar on long-term impact and effects of information technology ...

Event date: 2012-09-24 An event entitled 'Seminar on long-term impact and effects of information technology systems' will take place from 19 to 20 April 2012 in Vienna, Austria. The event is being organised by the EU-funded ...
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International Journal of Information Technology, Modeling and ...

Call for Papers The International Journal of Information Technology, Modeling and Computing (IJITMC) is an open access journal that publishes articles which contribute new results in all areas of Information Technology, ...
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