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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | Web | Scoop.it
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

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Bonnie Burns's curator insight, October 21, 2014 3:49 PM

As we transition from keyword placement to more advanced practices of topic targeting, it's actually easy to incorporate these concepts into our content. While most of us don't have the means available to calculate semantic relationships and entity occurrences, there are a number of simple steps we can take when crafting optimized content:

Bart van Maanen's curator insight, October 24, 2014 9:14 AM

Als je meer wilt weten over het optimaliseren van je online teksten, zonder ze vol te stoppen met je belangrijkste zoekwoord, is dit artikel waardevol. Zo waardeert Google bijvoorbeeld ook synoniemen, waardoor je ook meer variatie in je tekst kunt aanbrengen. Teveel woordherhaling is slecht voor de leesbaarheid en levendigheid van je berichten.

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A Complete Guide to Social Media Images [INFOGRAPHIC]

A Complete Guide to Social Media Images [INFOGRAPHIC] | Web | Scoop.it

Relevant social media-isms, including image size guidelines, helpful tips & stats - that can help you navigate through the most popular social channels easily.

There’s no doubt modern businesses need to be social. But it’s really hard to be successful and keep track  image sizes, character limits, pixel requirements, engagement windows, and hashtag optimization, to name a few. It turns out there are methods behind all the madness, so we’ve compiled relevant social media-isms – including image size guidelines and helpful tips & stats – that can help you navigate through the most popular social channels easily...


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Olivier Milo's curator insight, October 22, 2014 1:49 AM

Here's a handy infographic covering many social media.

Rachel Turner Dool's curator insight, October 26, 2014 6:45 AM

A great, handy resource. 

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10 outils en ligne pour gerer ses followers sur Twitter - Les outils de la veille

10 outils en ligne pour gerer ses followers sur Twitter - Les outils de la veille | Web | Scoop.it
Plusieurs d’entre vous m’ont demandé des co …
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Twitter Analytics pour tous - Les outils de la veille

Twitter Analytics pour tous - Les outils de la veille | Web | Scoop.it
Twitter Analytics est le pendant de Google Analytics po …
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Créer un moteur de recherche personnalisé pour son blog

Créer un moteur de recherche personnalisé pour son blog | Web | Scoop.it
Google vous permet de créer un moteur de recherche personnalisé pour votre blog ou votre site gratuitement. Il s'agit de Google Custom Search.
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What Happens in One Minute on the Internet? [Infographic]

What Happens in One Minute on the Internet? [Infographic] | Web | Scoop.it
As millions of new Internet users log on every month, the numbers relating to the flow of information becomes ever more staggering.


An infographic from analytics software provider Domo, attempts to quantify just how much data is generated in one minute online.

Compare it to Domo’s similar infographic from two years ago to see just how much more we’ve crammed into a minute...


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Jacques Morin's curator insight, April 24, 2015 9:57 AM

Wow, ça bouge sur internet en une minute!!!

Mike Allen's curator insight, April 25, 2015 5:54 AM

different psychology attracts different users - obvious - but finding out details will energise your response rate. One ad won't do for all

Thomas Sowell's curator insight, October 12, 2016 8:31 PM
It is amazing what information is out there on the internet.
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12 Powerful Steps To Get More Followers On Twitter

12 Powerful Steps To Get More Followers On Twitter | Web | Scoop.it
Blog post at Social Media Rush : Guy Kawasaki has over 1.42 million followers and he is just one of those Twitter influencers in the world. The biggest question is how do th[..]

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16 "nouvelles" banques d'images "libre de droit"

16 "nouvelles" banques d'images "libre de droit" | Web | Scoop.it
une liste de 16 nouveaux site proposant des images libres de droit

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IFP Nord Pas de Calais's curator insight, August 27, 2014 3:18 AM

Une liste complémentaire, c'est donc en tout 74 banques qui sont répertoriées.

Sandrine Delage (Borgé)'s curator insight, August 28, 2014 2:59 AM

Je collecte toujours ces infos très précieuses quand on contribue en interne ou en externe

Willem Kuypers's curator insight, January 30, 2015 2:53 AM

Toujours intéressant à communiquer aux étudiants, il y a des bancs d'image libre. C'est mieux que d'utiliser Google Search pour les images.

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The Best Infographics to Help You Create Content

The Best Infographics to Help You Create Content | Web | Scoop.it

These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms.

Here's a compilation of infographics out there to help with content creation efforts and maximize results...


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massimo scalzo's curator insight, August 19, 2014 5:27 AM

Good tips...No need to add anything...

One Marketeer's curator insight, October 6, 2014 6:31 AM

I really like this Infographic, I must follow this advice as soon as I have time! HAVE A WONDERFUL AND ENERGETIC MONDAY! #blogging #contentdistribution #lay-out #blogstructure #learning 

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6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Web | Scoop.it

Responsive design for a website is often used in the context of mobile users.

Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.


Find more advantages, benefits and best practices of responsive design at the infographic and article link.


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Massimo Petrucci's curator insight, April 22, 2014 4:27 AM

Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Mr Tozzo's curator insight, April 23, 2014 5:42 AM
6 Best Practices of Responsive Web Design [Infographic]
Pallab Kakoti's curator insight, April 24, 2014 4:56 AM

Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page  content based on the device.

 

Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks for responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.

 

Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.

 

Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with #ProbabilityScores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.

 

#ProbabilityScores <> #ContentScores <> #ContentEngagement

Visit the blogs4bytes Responsive Content Design HomepageCheck out the Responsive Content Scores for the blogs4bytes Homepage

 

http://sonicrituals.brinkster.net/ps/probabilityscores.png

 

Responsive Design, Parallax Campaigns, Hashtag Marketing, SEO & SMO all blend into one to serve a hot cup of result driven digital marketing performance with #blogs4bytes // Follow the conversation.

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Protégez-vous sur les réseaux sociaux : le guide complet !

Protégez-vous sur les réseaux sociaux : le guide complet ! | Web | Scoop.it

L'utilisation des réseaux sociaux est un fait : tout le monde s'y met, mais comment protéger ses données et sa vie privée ? Comment prévenir le piratage et se débarrasser des spams et des ennuis ? Découvrez dans la suite, nos meilleurs conseils pour se protéger sur les réseaux sociaux !


Via Frédéric DEBAILLEUL
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Harmony Com's curator insight, April 25, 2014 6:47 AM

Bon à savoir

Cadic Services's curator insight, April 30, 2014 5:06 AM

Rappel des éléments essentiels à prendre en compte pour se protéger sur les réseaux sociaux.

Serge Dielens * Branding * Reputation * Influence * Inbound Marketing Communication expert @ EdgeCommunication.be *'s curator insight, May 4, 2014 2:44 AM

Sécuriser un profil effacer un historique, contrôler son image.

Guide complet (ou presque)!

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Are you making these 5 Twitter mistakes? - Twitter Counter Blog

Are you making these 5 Twitter mistakes? - Twitter Counter Blog | Web | Scoop.it
Twitter can be a great tool for establishing your brand, building a community and extending your influence. But to get the most out of Twitter and do all of the above, first you need to avoid making these common mistakes. 1. Starting a tweet with someone’s username First time I learned about this tip, I ...
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5 Ways Successful Social Media Marketers Get Their Message Heard

With 73% percent of adults who have access to the Internet using social networking sites, it’s not surprising that 86% of marketers say social media is important for their business.

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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Web | Scoop.it

If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan


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George Tsakiris's curator insight, October 20, 2014 1:55 PM
This article was relevant because it discusses key topics and how to promote your social media marketing strategy. I actually really enjoyed this article because in the environment that I am, (DJ'ing & Music industry) a lot of how specific artists, event promotors work is based through digital media and creating campaigns. So this article was extremely helpful in many ways. The main elements that I thought were key take aways were: 1. Knowing your audience - this is extremely important because you don't want to have a campaign that is targeted towards 18 year olds and you're using metrologies and tips that would be used for people ages 45+. 2.) Use the same social network as your audience - This was also very important, as discussed through Gary Vaynerchuk's book, using the right platforms is very important. You don't want to post material that won't fit the platform. Setting some time aside at the beginning of the week to schedule your postings - this is very important and something that I didn't look into. I think this is a great idea and many firms should be doing this.
Shaquille Portee's curator insight, October 20, 2014 2:09 PM

I found this article to be extremely informative when it comes to attracting paying customers through social media platforms. Most, if not all, companies use some sort of social media outlet to connect with their target consumer. But very few do it effectively. The first step mentioned in this article is basic; do your research. Know your targets interests and values so you know how to connect with them. Another step I found interesting is planning out what you are going to post. The average twitter, facebook, and instagram user usually doesn't plan what they plan to post. They usually do it on impulse. The same can't be done for an organization. You have to treat these sites almost like any other form of marketing and promotion. You wouldn't go out and shoot a commercial with out prior proper planning would you? The same goes for  these social media platforms. Assigning someone to be in charge of the social media marketing is very important. Having one to three people control what is posted promotes consistency.

Gina Tucker's curator insight, October 20, 2014 2:14 PM

Don't treat all social channels the same. Here are some guidelines for developing the most effective sales strategy.


I especially agree with the point that brands should treat all social networks differently. Don't post the exact same content to twitter, facebook, linkedin, etc. Put some variety in your publishing and cater it to your particular audience on that social network! 

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Comment créer une home efficace? Les 6 éléments à intégrer

Comment créer une home efficace? Les 6 éléments à intégrer | Web | Scoop.it
Votre page d’accueil est sans doute la page la plus importante de votre site. Les 6 éléments qui rendront votre home efficace, impactante et attractive ici.
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5 outils en ligne pour Instagram - Allweb2 - Les Outils du Web

5 outils en ligne pour Instagram - Allweb2 - Les Outils du Web | Web | Scoop.it
On ne présente plus le réseau social et application Instagram. En quelques années, Instagram est devenue un des acteurs majeurs du web mobile. Plus de 200 millions d’utilisateurs et des centaines de milliers de photos chaque jour viennent confirmer au besoin la popularité de cette application qui permet de prendre et de partager des photos …
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Ma presence sur le Web. Etre alerté si son nom apparait sur le net

Ma presence sur le Web. Etre alerté si son nom apparait sur le net | Web | Scoop.it
Le moteur de recherche Google propose un petit outil qui permet de mesurer et de suivre la présence de son nom dans les résultats de recherche.
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Tout savoir sur les licences Creative Commons en 2 min

Tout savoir sur les licences Creative Commons en 2 min | Web | Scoop.it

Le Ministère de la Culture a réalisé avec Creative Commons France, une petite vidéo qui vous permettra de comprendre exactement comment fonctionnent les licences CC. Du coup, si les licences ouvertes ne sont pas très claires pour vous, je vous invite à regarder ce petit clip. Autrement, même si vous êtes un barbu de la licence, c'est toujours bon à avoir sous la main pour montrer à vos amis ou votre famille qui est peu ou pas familier avec ce concept.


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DocBiodiv's curator insight, May 16, 2014 9:12 AM

Une autre façon de faire le point sur le sujet.

fabrice's curator insight, May 18, 2014 10:46 AM

Je trouve que sur flickr , on a également une bonne explication écrite de ce genre de license. Je les consulte tout spécialement quand je suis à la recherche d'images gratuites pour mes sites internet

gawlab's curator insight, May 18, 2014 10:42 PM

Vidéo à diffuser sous CC-BY-SA

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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | Web | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


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Issy Wiggins's curator insight, June 24, 2014 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 2014 5:02 AM

tres jolie infographie suur l'état des social medias....

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Twitter propose un calendrier d’évènements pour animer sa communauté

Twitter propose un calendrier d’évènements pour animer sa communauté | Web | Scoop.it
Les community managers le savent, rebondir sur l’actualité est un bon moyen d’animer une communauté. Les marques peuvent généralement adapter le message pour qu’il soit cohérent avec leurs valeurs et avec leur cible, en choisissant bien les évènements sur lesquels surfer. Diverses initiatives avaient déjà été prises pour proposer des...

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WikiWand. Une belle interface pour Wikipedia - Les Outils Tice

WikiWand. Une belle interface pour Wikipedia - Les Outils Tice | Web | Scoop.it

WikiWand est un outil en ligne qui va vous permettre de redécouvrir l’encyclopédie Wikipédia grâce à un nouvel habillage. Plus ergonomique, plus moderne et tout simplement plus beau.


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Fidel NAVAMUEL's curator insight, August 19, 2014 9:50 AM

Vous vous souvenez des belles planches en couleur au centre de nos vieux dictionnaires que l’on aimait parcourir pour s’extraire du gris typographique du reste du dictionnaire ? WikiWand c’est un peu cela. Vos élèves devraient adorer…et vous aussi.

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Web | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

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3 outils en ligne pour analyser une page Facebook

3 outils en ligne pour analyser une page Facebook | Web | Scoop.it

Même si Facebook propose des statistiques assez détaillées sur les performances d’une page, il peut être utile d’avoir sous le coude une analyse complète de votre activité sur le réseau social. Voici trois outils gratuits qui ont le double mérite d’être simples à utiliser et qui fournissent des rapports complets d’une page Facebook.


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Étude de cas d’une invasion de faux fans Facebook | Codmorse

Étude de cas d’une invasion de faux fans Facebook | Codmorse | Web | Scoop.it

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Diane Bourque's curator insight, April 4, 2014 11:55 PM

Aujourd'hui, j'ai donné une Formation Réseaux Sociaux et une participante m'a décrite une situation qu'elle vivait sur sa Page Facebook qui était identique à celle décrite dans cet article. J'espère ne JAMAIS rencontrer cette situation....

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Google+ : 50 conseils indispensables

Google+ : 50 conseils indispensables | Web | Scoop.it

Je voudrais commencer par remercier 2 personnes avant de vous présenter les 50 conseils pour Google+. La première est +RickEliason qui a réalisé en anglais les 50 tips dont je me suis inspiré, et m’a donné l’autorisation pour les utiliser pour en faire une version française. So Thank you Rick for let me using your work to do a french version ! La deuxième personne est +DenisLabelle qui m’a fait découvrir le travail de Rick !

Je vais maintenant vous présenter les 50 conseils pour vous aider à utiliser au mieux Google+. Je vais intégrer ces différents au fur et à mesure, je vous demande donc d’être indulgent avec moi si je suis quelque peu lent à présenter les prochains conseils.


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Steve De Champlain's curator insight, March 21, 2014 8:28 AM

Conseils & ressources  Google +

Heather Koroll's curator insight, March 21, 2014 8:34 PM

add your insight...

 
Anne-Laure Cotte-Bouteillat 's curator insight, August 9, 2015 1:38 PM

Des conseils utiles