Beyond Web and Marketing 3.0
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The shattered landscape of media fragmentation

The shattered landscape of media fragmentation | Beyond Web and Marketing 3.0 | Scoop.it

Media fragmentation has created a range of new challenges and opportunities for brands and agencies. Though managing a fragmented audience and a daunting range of channels can be expensive and complex, it also opens up opportunities to build more meaningful and personalised relationships between brands and consumers.

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Gary Motteram's curator insight, February 25, 2013 5:13 AM

Looks like fragmentation is not only occurring in higher education.

Beyond Web and Marketing 3.0
Paradigm shifts, trends, evolutions in marketing, enterprise & communication
Curated by C-Marketing