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How to leverage analytics to create great content

How to leverage analytics to create great content | wealth business & social media | Scoop.it

It’s 5:02 a.m. on Friday as I am writing this. The dog is on the floor licking…something (he likes to lick a lot!) and my wife is asleep beside me in bed.
The last 10 minutes have gone something like this:
• What’s happening on Twitter? Boring.
• How about Facebook? Someone else got engaged. Yay for them.
• Any new emails? Delete. Delete. Inbox Zero!
• Hmm…


Via Ally Greer
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The wealth of knowledge
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Ally Greer's curator insight, February 10, 2015 1:35 PM

We've all been where Bryan Harris was when he wrote the above introduction to this post. As bloggers or content marketers, we always hear that voice in the back of our heads. 


When are you going to just sit down and write that post? What are you even going to write about? How are you going to actually make an impact with the finished product?


This post validates one of the core values of Lean Content Marketing: leveraging existing information and communities that you already have access to to enhance your content marketing efforts.


Bryan goes on to describe his newfound writing process. He checks the analytics of his most recent tweets, finds the ones with the most clicks, then turns the central idea behind each one into a question that he can answer in the form of a blogpost.


Another method that Bryan mentions is checking Quora for someone already having asked the question you want to ask to get more insight into what knowledge you can provide. After all, one of the goals of content marketing is to teach your current and future clients the things that they want to know that you already do know.


One way to inspire content creation that I would add is to experiment with content curation. Curator [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] has been utilizing this method from day one. He created a process to inform his content creation that involves curating a post on a similar topic to his website's content hub, checking the analytics of that post, and then deciding whether or not his audience has a high enough interest in that topic to write his own post about it.


With the new analytics on Scoop.it, you can generate reports involving metrics such as audience engagement, views, shares, time of day at which the most views were generated, and more. When a piece of curated content has a high success rate, perhaps it's time to expand on that for your audience and provide the value that only you can provide by creating an original post of your own.

Pat Heffernan's curator insight, February 10, 2015 6:19 PM

Practical and useful insight.

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4 Ways to Use Psychology in Your Social Media Marketing

4 Ways to Use Psychology in Your Social Media Marketing | wealth business & social media | Scoop.it
Just like society at large, social networks are a space where individuals tend to act in particular, more or less clearly defined ways. The predictable nature of their behavior makes people susceptible to influence of others, and sometimes the desired action we are goaded to take is paying attention to specific brands. This insight lies in the core of every marketing strategy ever developed, including those which are used online on social networks. All marketing uses psychology in one way or another. Therefore, social media marketing relies on understanding the psychology of social media users in order to promote services, products and the brands that lie behind them.
Via Brian Yanish - MarketingHits.com
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 If something causes intense feelings to arise in us, chances are we are going to share our experience.
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How to Build Your Net Worth

How to Build Your Net Worth | wealth business & social media | Scoop.it
Graduating from a paycheck mentality to a net worth mentality will change your financial direction for the better.

Via Enzo Calamo
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Do you feel like you’re not getting ahead with your finances? That no matter how hard you work?
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When Kids Say Thanks, by Giacomo Bono | DailyGood

When Kids Say Thanks, by Giacomo Bono | DailyGood | wealth business & social media | Scoop.it
When a child shows or feels gratitude, how does it affect other areas of his or her life over time? How best could we bring this practice into schools? What techniques in which settings produce the best results? Inspired by an act of kindness received while recovering from a childhood illness, Giacomo Bono has been studying the answers to these questions and more, adding to a growing body of research on the science of gratitude. While they're a few years away from definitive conclusions, one study linked expressions of gratitude with an increase in prosocial behavior, satisfaction with life, hope, and search for purpose, and less antisocial behavior and depression. Another study suggested gratitude was responsible for an increase in achievement, grit, positive social conduct, relationships with peers and teachers, and school satisfaction. In this interesting article, a closer look at the studies so far.

Via Jim Manske
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Knowing that people were there for me and believed in me guided my focus and gave me strength. It was the highlight of each day when my parents arrived with a treat or homemade food.
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What Giles Jordan Learned in His First Year of Blogging

What Giles Jordan Learned in His First Year of Blogging | wealth business & social media | Scoop.it
Giles Jordan says he made mistakes in his first year of blogging. He's what he learned.
Via Online Marketing
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So many styles of blogging and writing exist out there, of course; writing for yourself may be most important to you and your approach may ultimately be different
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Case study: On-page + off-page SEO working together = success

Case study: On-page + off-page SEO working together = success | wealth business & social media | Scoop.it
Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic.

Via Daniel Gonzales
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In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to creating highly differentiated content on their site and then promoting that content effectively
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5 Steps to Content Marketing Success By Mark Armstrong –

5 Steps to Content Marketing Success By Mark Armstrong – | wealth business & social media | Scoop.it
Hi Everyone! Check out Mark Armstrong's new work. I love his art and illustrations. Enjoy and have a good week ahead of you. His latest article is about Five Steps to Content Marketing  Success via 5 Steps To Content Marketing Success

Via Online Marketing
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Enjoy and have a good week ahead of you.
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The Basics of Content Marketing You Need to Know

The Basics of Content Marketing You Need to Know | wealth business & social media | Scoop.it
Learn how to start from scratch or take your content marketing program to the next level with this refresher post – Content Marketing Institute

Via Daniel Gonzales
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Think of this post as a road map to CMI’s best resources on topics where you or your team might benefit from a refresher course or an expanded view. What is content marketing?
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Empathy Is Crucial To Any Personal/Professional Relationship -- How To Cultivate It via Storytelling

Empathy Is Crucial To Any Personal/Professional Relationship -- How To Cultivate It via Storytelling | wealth business & social media | Scoop.it
Empathy can make or break relationships. It is a skill, which can reap many benefits in both your personal life and work place. These 5 simple habits will help you to grow your empathy muscle.

Via Dr. Karen Dietz
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Empathy can make or break relationships. It is a skill, which can reap many benefits in both your personal life and work place. These 5 simple habits will help you to grow your empathy muscle.
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Dr. Karen Dietz's curator insight, November 20, 2017 1:47 PM

Did you know that there are 3 kinds of empathy? Yep.

  1. Cognitive
  2. Emotional
  3. Compassionate

 

This post explains all three. Plus the author shares recent research on the impact of empathy in business/leadership success. The author then gives 3 areas to focus on to build empathy:

  1. Be present
  2. Actively listen
  3. Put yourself in the other's shoes

 

The problem? These 3 areas are so general they are almost meaningless. So let's fix it. Want to build your empathy skills fast? Learning business storytelling skills is the most efficient + effective way to do so. Take action on these 3 storytelling practices:

  1. Start small and take your time. Share a personal experience with only 1 person present. Look into their eyes. Experience their reactions to your story. Experience what they like/what grabs them. Shift the story when you sense them drifting off. Learn what connects and what doesn't.
  2. Listen appreciatively. That's not listening actively, which includes paraphrasing what you heard. Don't interrupt. Just listen fully and delightedly without an agenda. Hard to do. Practice makes perfect. Clients who do this report entire worlds opening up to them. For more concrete steps, listen to my TEDx talk where I share exactly how to listen appreciatively.
  3. Listen to and share lots of stories. The more stories you listen to you stronger your empathy skills (backed by research). Sharing stories in return also builds empathy skills and deepens relationships. 'Gotta love that.

 

Try these and tell me how it goes. Questions? Comments? Send me a note.

 

This review was originally published by Dr. Karen Dietz for her Just Story It curation: https://www.scoop.it/t/just-story-it 

Ivon Prefontaine, PhD's curator insight, November 22, 2017 4:07 PM
People relate to each other's stories, so it is essential to tell them.
Ian Berry's curator insight, November 23, 2017 4:41 PM
I think people relate most of all to stories the feel and see themselves in
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How to Extend the Life of Your Content on Social Media

How to Extend the Life of Your Content on Social Media | wealth business & social media | Scoop.it

Wish you didn't have to keep creating new content? Discover how to get more value out of your social media content.


Via Guillaume Decugis
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Wish you didn't have to keep creating new content? Discover how to get more value out of your social media content.
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Guillaume Decugis's curator insight, December 12, 2016 11:31 AM

A good recap on Social Media Examiner of what it takes to get engagement from social media with your content.


 


With information overload, it's no longer possible to expect a high reach from each of your social media post. While getting 15-20% reach or more was possible years ago, today you're lucky if 5% of your Facebook fans see a post from your Facebook page. As a consequence, you need to asap your social media publishing by:


 


1. Sharing your posts multiple times. 


2. Reshaping evergreen content forever. 


3. Repurposing content. 


 


Here's how. 

Guillaume Decugis's curator insight, December 12, 2016 11:36 AM

A good recap on Social Media Examiner of what it takes to get engagement from social media with your content.


 


With information overload, it's no longer possible to expect a high reach from each of your social media post. While getting 15-20% reach or more was possible years ago, today you're lucky if 5% of your Facebook fans see a post from your Facebook page. As a consequence, you need to asap your social media publishing by:


 


1. Sharing your posts multiple times.


2. Reshaping evergreen content forever.


3. Repurposing content.


 


Here's how.

drula eric's curator insight, December 13, 2016 9:08 AM
Il n'y a aucun moyen que vous pouvez payer le plein montant lorsque nivellement par le haut parce que les commissions utilisées à partir de la semaine précédente ou semaines passé paient une partie ou la totalité de votre «Nivellement par le haut" à la phase suivante pour vous. Vous ne pouvez pas "monter de niveau" à moins que votre équipe est déjà en pleine croissance. Cela signifie que vous devez réussir dans le but de l'avance, ce qui en fait le seul système que nous connaissons de l'endroit où vous devez réussir avant de pouvoir monter de niveau!  http://topsurfer.com/splash2.cgi?lmapjpbngopv
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Recastly Premium - How To Create Video in ANY Language  To Skyrocket Your Traffic & Conversions Across International Markets

Recastly Premium - How To Create Video in ANY Language  To Skyrocket Your Traffic & Conversions Across International Markets | wealth business & social media | Scoop.it

Subtitles and voiceovers are PROVEN to increase attention and turn more video viewers into action takers. They also help build your brand and LONG TERM conversions as more people remember your message.

 

Anti-discrimination laws exist to help people with disabilities get access to the same resources as the rest of the population. Recently Harvard, MIT, and even Netflix have been SUED for not having detailed captions for their video content … and Netflix has now started captioning its videos to avoid further legal problems.

 

Mobile drives 52% of online traffic, and people buy from their phones 24/7. Revenue from mobile customers is expected to reach $694 BILLION dollars by 2019.Subtitled videos connect you with this unlimited market by getting your messages received whether people are at work, in a noisy restaurant, or anywhere in between.

 

Your subtitled videos get indexed faster and rank higher … plus you can optimize them for specific keywords, getting you more consumer-based 100% free traffic on demand. Combine text and professional audio to engage more viewers so they ABSORB your message and take action … stop losing viewers before they reach your money-making message


Via Online Marketing
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Subtitles and voiceovers are PROVEN to increase attention and turn more video viewers into action takers.
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How Can Online Customer Reviews Positively Impact Your Business

How Can Online Customer Reviews Positively Impact Your Business | wealth business & social media | Scoop.it
In this era of the Internet, the fact is that having a strong online presence is of an essence. How do you take care of your website? You design the perfect experience, implement customer testimonials, etc. Furthermore, you make yourself seen and approachable on social media profiles. You also keep your Google business listing up to date.

Via Brian Yanish - MarketingHits.com
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You make yourself seen and approachable on social media profiles.
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Essential elements of a welcome email [infographic]

Essential elements of a welcome email [infographic] | wealth business & social media | Scoop.it
How to write the perfect welcome email? We gathered 10 essential elements of a successful welcome email in a beautiful infographic. Check it out!
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How to write the perfect welcome email? We gathered 10 essential elements of a successful welcome email in a beautiful infographic. Check it out!
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SPEAKING HABITS THAT WILL MAKE YOU SOUND lSMARTER

SPEAKING HABITS THAT WILL MAKE YOU SOUND lSMARTER | wealth business & social media | Scoop.it
  As soon as we hear somebody speak, our brains go into detective mode – piercing together socially-relevant information about the speaker such as their intelligence, education, and wealth. Does that mean that we can sound smarter than we actually are?  The reality is that in business, spontaneous speaking is much more prevalent than planned…

Via Online Marketing
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The reality is that in business, spontaneous speaking is much more prevalent than planned…
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Infographic: The Personal Finance Landscape

Infographic: The Personal Finance Landscape | wealth business & social media | Scoop.it
This personal finance wheel covers the most important concepts you need to know in order to gain financial independence.

Via Enzo Calamo
David Stapleton's insight:
Navigating the personal finance landscape requires skills or knowledge in the following foundational areas
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7 Email Marketing Mistakes You Should Leave in 2017 (& What You Should Do Instead)

7 Email Marketing Mistakes You Should Leave in 2017 (& What You Should Do Instead) | wealth business & social media | Scoop.it
If done correctly, email marketing can provide a tremendous return on investment. Here are 7 email marketing mistakes you should avoid, and what to do instead.

Via massimo facchinetti
David Stapleton's insight:
For the purposes of this post, let's take a look at the last item on the list, using email to market your business.
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Google’s Mo Gawdat: ‘Happiness is like keeping fit. You have to work out’

Google’s Mo Gawdat: ‘Happiness is like keeping fit. You have to work out’ | wealth business & social media | Scoop.it
When the tech guru’s son unexpectedly died, he turned to an equation they had devised together to get through the grief

Via Jim Manske
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Gawdat is the chief business officer at Google X – the “moonshot factory” responsible for some of the company’s more audacious projects, such as self-driving cars and a balloon-powered global internet
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Using Content Marketing To Secure Loyal Customers

Using Content Marketing To Secure Loyal Customers | wealth business & social media | Scoop.it
What do you do to help your business grow and improve? When you run a business you need to think about a wide range of factors, from creating clear marketing strategies to trying to attract new customers and all these elements are focused on ensuring that your business is always growing and improving. But the most important thing that you should be doing is paying attention to your loyal customers. Loyal customers tend to have a stronger impact on your business than new customers do. In fact, it can cost 5 times as much to attract a new customer as it does to retain a loyal customer, and the latter are more likely to make repeat purchases. Another study, by Bain and Co., found that increasing customer retention rates by a mere 5% resulted in increased profits of 25% to 95%.
Via Brian Yanish - MarketingHits.com
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But the most important thing that you should be doing is paying attention to your loyal customers.
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Harish Kumar's curator insight, February 5, 7:47 AM
Women's, start making money from home without any investment. 
Try this and make money online from your comfort at home. 
 
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How to Personalize Marketing Communications in 2018

How to Personalize Marketing Communications in 2018 | wealth business & social media | Scoop.it
Marketing message personalization uses easily captured demographic and geographic data. But that's not real personalization. Here's how businesses need to tailor their messages instead.

Via Daniel Gonzales
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Personalizing your messaging correctly is at the core of a sound—and scalable—customer-engagement strategy.
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The Art (And Science) of Personal Branding Online #Infographic 

The Art (And Science) of Personal Branding Online #Infographic  | wealth business & social media | Scoop.it
Whether you are going for your first job interview out of college or you are a seasoned business professional, you have to think about how you are presenting yourself online these days. People can Google your name and instantly come up with your social profiles, so how you present yourself online becomes your personal brand. If you own a small business any transgression a customer finds online can mean the end of your business. Personal branding online is a crucial skill to master these days no matter what part of a business you are in, but it’s not always easy to know what to do.

Via Brian Yanish - MarketingHits.com, Paul O'Donnell
David Stapleton's insight:
Personal branding online is a crucial skill to master these days no matter what part of a business you are in, but it’s not always easy to know what to do. 
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Gonzalo Moreno's curator insight, January 12, 7:16 AM
Tips for an impecable SSMM presence
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4 Ways To Trick Your Brain Into Keeping Your New Year’s Resolutions

4 Ways To Trick Your Brain Into Keeping Your New Year’s Resolutions | wealth business & social media | Scoop.it

Be honest: How is your progress so far on those New Year’s resolutions you lined up just a few weeks ago? As January wears on and the cold, dreary weather continues for many of us, sticking with your resolutions can quickly start to seem more challenging than you’d expected–and sometimes completely impossible.

 

If you’ve made and broken countless resolutions in the past and are already struggling this year, don’t give up hope just yet. It simply might be time to take a different approach to your resolutions. Understanding a little bit more about how the brain reacts to rewards and motivations could make the difference between forming a new habit for life and giving into temptation or laziness after a few weeks.


Via The Learning Factor
David Stapleton's insight:
Be honest: How is your progress so far on those New Year’s resolutions you lined up just a few weeks ago?
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The Learning Factor's curator insight, January 21, 4:48 PM

Tip: Visualize your toughest resolution first.

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Using Language and Stories For Change

Using Language and Stories For Change | wealth business & social media | Scoop.it
Storytelling and language in Participatory Community Network Mapping

Via Dr. Karen Dietz
David Stapleton's insight:
As a leader, share it with your organizational development folks, but also understand it yourself so you can be more effective.
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Dr. Karen Dietz's curator insight, December 15, 2017 12:39 PM

OK, this is a deep post -- but well worth it if you are into storytelling creating successful change. As a leader, share it with your organizational development folks, but also understand it yourself so you can be more effective.

 

In fact, you'll probably want to bookmark this entire site. There are tools to explore and more insights to read on the link between storytelling and change.

 

One of the reasons I like this post is because it also talks about language. The language we use in our stories is important. Using generative language is a must. Generative language creates forward movement. Get more insights on this by reading the post.

 

I also like the notion shared here of mapping stories collaboratively in your network. It's an incredibly valuable tool because then you know because the stories act as bridges to other groups, divisions, and worlds where you need to go and have impact.

 

The site also shares a simple network mapping tool. Yay!

 

My only quibble is that the article focuses on stories as sense-making tools when instead they are meaning-making vehicles. Sense making is "Oh I get it." Meaning making is, "Oh, now I know how this is valuable, or now I know what to do." That's a huge difference, and meaning making is a way more desirable outcome.

 

Dig in here for accelerating your leadership and change skills.

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How Long Should Your eLearning​ Module Be?

How Long Should Your eLearning​ Module Be? | wealth business & social media | Scoop.it

How long should an eLearning module be? What is the ideal length? Can people concentrate for longer than their shoe size in minutes? What is the average attention span?

 

Attention span is the amount of concentrated time a person can spend on a task without becoming distracted. Common estimates for sustained attention to a freely chosen task range from about five minutes for a two-year-old child, to a maximum of around 20 minutes in older children and adults. (www.Wikipedia.org)

 

Recently I had to sit through 2 hours of on-line Contractor Induction which we had developed for a client. The reason was this – we were developing a video to include in another Induction for Ship Captains for an LNG production facility, and I was part of the video crew from our company in charge of the droning video.

Initially, I was like, “OMG, do I really have to go through this?” But after realising it was mandatory, I chose to do it as soon as possible. I have to be honest, I thoroughly enjoyed this experience as it was broken into smaller sections: facility, safety, ecosystem, wildlife responsibilities etc. These together with the various interactivity made it engaging.

 

So how do you decide the ideal eLearning length?

 

1.    Learn from a favourite TV Series

Think of a TV Series you love to watch. It’s made up of Seasons, Episodes and Acts. Every Season has about 12 Episodes and every Episode has 5 or 6 Acts. Each Act lasts about 10 minutes. Why are there Acts every 10 minutes? The screenwriters understand human behaviour and that we lose attention after 10 minutes.

 

They know the way we restore attention is by taking a rest, doing a different kind of activity, changing mental focus, or deliberately choosing to re-focus on the first topic.

 

One large financial client we have is now developing 5-8 minutes eLearning modules and every employee goes to work and watches one module per day.

 

2.    Know how essential this training is

I like to think of ‘essential’ like a set of traffic lights.

Red, is ‘mandatory’. This could be a longer module broken up into smaller segments. eg InductionAmber, is ‘important but not mandatory’. This needs to be at a length that people will see as a win/win. Long enough to get the message and training without it encroaching on all my other pressures and responsibilities. This should be 10 -15 minutes maximum.Green, is ‘good to know’. It needs to be short, sharp or if longer requires gamification or great interactivity. This is generally 2-5 minutes or could be longer if it’s engaging.

 

One of our clients is a Pharma company. We have been developed many 2-3 minute eLearning modules for their channel to watch, explaining the different products and their benefits to the consumer.

 

3.    How engaging can you make it?

People are generally capable of a longer attention span when they are doing something that they find enjoyable or intrinsically motivating. In eLearning, we achieve this through interactive, reality-based scenarios, quizzes and gamification. These engage people and therefore their attention span.

 

Introducing a video can also help to hold attention as it introduces emotion. The video could involve: people at work, actors, drone footage, 360-degree exploration or animation.

 

With different personalities, different learning styles and different ages the question ‘How long should your eLearning module be?’ is always going to be a challenging one. Over the past 5 years, we have gone from eLearning modules being hours long to being minutes long. However, at the end of the day what is probably the most important goal is meeting your Learning Objectives.

 

If you are still unsure then learn from some of the largest companies today. Most companies are aiming for 8-14 minutes and if there is a subject that requires more then they break it into segments. A bit like a TV series really ��

 

Chris Gaborit is managing director of The Learning Factor, an eLearning company who loves technology linked to learning. Follow him here on Linkedin, on Twitter @droneservicesAU and Instagram @idronefoto


Via The Learning Factor
David Stapleton's insight:
Know how essential this training is I like to think of ‘essential’ like a set of traffic lights.Green, is ‘good to know’.
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The Learning Factor's curator insight, February 11, 5:00 PM

How long should an eLearning module be? What is the ideal length? Can people concentrate for longer than their shoe size in minutes? What is the average attention span?

bostmag's curator insight, March 25, 9:49 AM

How long should an eLearning module be? What is the ideal length? Can people concentrate for longer than their shoe size in minutes? What is the average attention span?

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4 Tips to Protect Your Brand on Social Media

4 Tips to Protect Your Brand on Social Media | wealth business & social media | Scoop.it
Whether you operate a web-based firm or run a brick and mortar business, building a brand is a surefire way to stand out and create long-term success. And social media marketing is one of the most powerful weapons to have in your arsenal for building your brand’s identity and authority – provided you know how […]

Via Daniel Gonzales
David Stapleton's insight:
And social media marketing is one of the most powerful weapons to have in your arsenal for building your brand’s identity and authority – provided you know how.
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3 simple email automation funnels that convert more customers

3 simple email automation funnels that convert more customers | wealth business & social media | Scoop.it
Marketers are squeezing more revenue out of their campaigns by using email automation to create more effective funnels. Here are some examples of funnels that are proven to convert well.
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Email marketers, do you have these 3 funnels running? 1) Welcome email, 2) emotionally driven email about their problem, pitch and re-engagement, and 3) educational content series? Learn how and why.
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Revealed: 164 Best Email Subject Lines to Boost Open Rates (Updated)

Revealed: 164 Best Email Subject Lines to Boost Open Rates (Updated) | wealth business & social media | Scoop.it
68% of people say they open emails based on the subject line alone. Here are the best email subject lines that are proven to boost open rates and clicks.
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Here are the best email subject lines
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