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Rescooped by David Stapleton from business - economy - food - nutrition
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The Basics of Content Marketing You Need to Know

The Basics of Content Marketing You Need to Know | wealth business & social media | Scoop.it
Learn how to start from scratch or take your content marketing program to the next level with this refresher post – Content Marketing Institute

Via Daniel Gonzales
David Stapleton's insight:
Think of this post as a road map to CMI’s best resources on topics where you or your team might benefit from a refresher course or an expanded view. What is content marketing?
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Rescooped by David Stapleton from business - economy - food - nutrition
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The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win | wealth business & social media | Scoop.it
These content marketing tactical measures will help you and your sales team to get through the door and make the sale, proving the power of content to skeptical bosses and marketing clients.

Via Daniel Gonzales
David Stapleton's insight:
These content marketing tactical measures will help you
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