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Rescooped by David Stapleton from Digital Brand Marketing
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Stop Calling It Curation

Stop Calling It Curation | wealth business & social media | Scoop.it

Imagine, if you will, a world in which Richard Seaver or Robert Gottlieb had stomped their feet and huffed and puffed every time John Leonard forgot to give them their proper "hat tip." Or rather, as I joked on Twitter over the weekend about the new "Curator's Code," if Goethe had lived long enough to chide Mann for writing about Faust and giving a "ᔥ" to Marlowe but forgetting to give a "↬" to Goethe.


It's funny to think about! But only for a minute, since after that it all just becomes too depressing for words, because what we talk about when we talk about curation first of all sure ain't curation and secondly isn't even all that special. But mostly it's depressing because it's a conversation that happens at the expense of original content itself.


First, let's just get clear on the terminology here: "Curation" is an act performed by people with PhDs in art history; the business in which we're all engaged when we're tossing links around on the Internet is simple "sharing." And some of us are very good at that! (At least if we accept "very good" to mean "has a large audience.")


But we should not delude ourselves for a moment into bestowing any special significance on this, because when we do this thing that so many of us like to call "curation" we're not providing any sort of ontology or semantic continuity beyond that of our own whimsy or taste or desire. "Interesting things" or "smart things" are not rubrics that make the collection and dissemination of data that happens on the Internet anything closer to a curatorial act; these categories are ultimately still reducible to "things I find appealing," and regardless of how special one might feel about the highly cultivated state of his or her tastes there is no threshold of how many other people are eager to be on the receiving end of whatever it is we're sharing that somehow magically transforms this act into curation—that is, at least, unless we're also comfortable with arguing that "curation" is the act in which Buzzfeed is engaged. Or The Huffington Post. Or the top contributor on those weightlifting comment boards....


Via Jeff Domansky, Os Ishmael
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Jeff Domansky's curator insight, July 6, 2017 11:12 AM

Matt Langer argues sharing content does not deserve the lofty term "curation" with it's implied higher value. I disagree if you truly add value, insight, structure and filters to your sharing. Yes, there is no replacement for the original creation or content. But Goethe or Wallace Stevens didn't have the internet either! Today's curation is a response to overwhelming content volume and when done properly can fairly be called curation..

Jeff Domansky's curator insight, July 8, 2017 10:06 AM

Matt Langer argues sharing content does not deserve the lofty term "curation" with it's implied higher value. I disagree if you truly add value, insight, structure and filters to your sharing. Yes, there is no replacement for the original creation or content. But Goethe or Wallace Stevens didn't have the internet either! Today's curation is a response to overwhelming content volume and when done properly can fairly be called curation..

Rescooped by David Stapleton from Curation, Social Business and Beyond
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The Truth About Digital Marketing

The Truth About Digital Marketing | wealth business & social media | Scoop.it
In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths with a littl

Via janlgordon
David Stapleton's insight:
Can you learn  your power is your knowledge base
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janlgordon's curator insight, June 14, 2017 4:28 PM

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

 

Understand digital marketing and avoid common mistakes

 

Dispelling Digital Marketing Myths

 

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

 

Brenner explains what digital marketing means to your business and how to make it successful.

 

Here's what caught my attention:

 

  • It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

 

  • A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

 

  • Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Szpe30cB7pe

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Media Wave's curator insight, November 6, 3:48 AM
The old school marketing method: the real “word of mouth” “ face to face” is still simply the best - we just need to improve on it and find more innovative ways to deliver messages that way. Technology is just gearing slowly away from it.